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Social Media in the Utilities Sector
2 April - 3 April 2014
Social Media in the Utilities Sector

Social media can serve as a beneficial tool in recruitment, customer relations, brand reputation and can also contribute to commercial success. Against this backdrop, SAE Media Group’s third annual Social Media in the Utilities Sector conference will focus on how the use of social media in utilities has developed in the past few years. This will be enhanced with case studies from utilities detailing recent implementation and lessons learnt. The two-day conference programme contains presentations from leading senior industry figures from an array of utilities including Affinity Water, Northern Powergrid, Jamaica Public Service Company Limited, Vitens, Electricity North West and RWE Npower.

FEATURED SPEAKERS

Emma Cottle

Emma Cottle

Internet Services Manager, Northern Powergrid
Jonathan Morgan

Jonathan Morgan

External Communications Manager, Electricity North West Limited
Kim Van Gameren

Kim Van Gameren

Senior Communications Consultant, Vitens
Tim Compton

Tim Compton

Digital Community Coach, Affinity Water
Tricia Williamson

Tricia Williamson

Social Media & Online Communications Manager, Jamaica Public Service Company Ltd

Chris Pratt

Senior Associate Director, Energy & Industrials, Hill & Knowlton
Chris Pratt

Dirk Singer

Founder, Rabbit
Dirk Singer

Emma Cottle

Internet Services Manager, Northern Powergrid
Emma Cottle

Heleana Quartey

Digital Strategist, Lewis PR
Heleana Quartey

James Mossman

Associate Director, Digital, Edelman
James Mossman

Joanne Frears

Consultant Solicitor, Head of Intellectual Property, Jeffery Green Russell
Joanne Frears

Joel Turner

Head of Marketing and Business Development, Blueclaw
Joel Turner

Jonathan Morgan

External Communications Manager, Electricity North West Limited
Jonathan Morgan

Kim Van Gameren

Senior Communications Consultant, Vitens
Kim Van Gameren

Lucy Downing

Social Associate Director, Mediacom
Lucy Downing

Murray Cox

Strategy Director , DigitasLBi
Murray Cox

Rachel Hawkes

Associate Director of Social , OMD International
Rachel Hawkes

Tim Compton

Digital Community Coach, Affinity Water
Tim Compton

Tim Gibbon

Director, Elemental Communications Ltd.
Tim Gibbon

Toni Kinslow

Marketing Communications Manager, U K Power Networks Services
Toni Kinslow

Tricia Williamson

Social Media & Online Communications Manager, Jamaica Public Service Company Ltd
Tricia Williamson

Vassilis Nikolopolous

CEO and Cofounder, Intelen, Inc
Vassilis Nikolopolous

Conference agenda

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13:30

Registration and Coffee

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14:00

Welcome and Introductions

Heleana Quartey

Heleana Quartey, Digital Strategist, Lewis PR

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14:10

Anatomy of an influencer and Identifying influencers

Heleana Quartey

Heleana Quartey, Digital Strategist, Lewis PR

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14:50

Tracking detractors and when can detractors be useful?

Heleana Quartey

Heleana Quartey, Digital Strategist, Lewis PR

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15:50

Afternoon Coffee

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16:10

Influencers and crisis planning

Heleana Quartey

Heleana Quartey, Digital Strategist, Lewis PR

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17:00

Measuring influencers’ impact

Heleana Quartey

Heleana Quartey, Digital Strategist, Lewis PR

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17:30

Close of workshop

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8:30

Registration & Coffee

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9:00

Chairman's Opening Remarks

Rachel Hawkes

Rachel Hawkes, Associate Director of Social , OMD International

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9:10

Mediacom Casestudy on working with EON

Lucy Downing

Lucy Downing, Social Associate Director, Mediacom

  • Key challenges facing the utilities industry in social media investment
  • How have Mediacom and Eon worked together in tackling these challenges, and what has this delivered for EON
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    9:50

    Lawyers Love Tweets and Twerks

    Joanne Frears

    Joanne Frears, Consultant Solicitor, Head of Intellectual Property, Jeffery Green Russell

     

     

     

  • Social Media Malaise: Insights and experience about other companies who have embraced social media but lost the plot
    when it comes to liability
  • A Little Bird Told Me: Update on laws about Social Media Content
  • Controversy Pays (lawyers): Learn how to avoid legal controversy in social media
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    10:30

    Morning Coffee

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    10:50

    Panel Content Strategy and Incorporating throughout the entirety of the business

    Tim Gibbon

    Tim Gibbon, Director, Elemental Communications Ltd.

    Joanne Frears

    Joanne Frears, Consultant Solicitor, Head of Intellectual Property, Jeffery Green Russell

    Emma Cottle

    Emma Cottle, Internet Services Manager, Northern Powergrid

    Tricia Williamson

    Tricia Williamson, Social Media & Online Communications Manager, Jamaica Public Service Company Ltd

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    11:30

    The changing face of the Social Customer

    Tim Compton

    Tim Compton, Digital Community Coach, Affinity Water

  • Our introduction to the Social Customer: a year in social
  • Building trust through relevant conversation
  • The power of advocacy and creating an online community
  • A social customer: personalisation & contextual customer experience
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    12:10

    Networking Lunch

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    13:30

    Making water matter: how to engage customers with a commodity

    Kim Van Gameren

    Kim Van Gameren, Senior Communications Consultant, Vitens

  • Social media in corporate communications
  • Connecting with customers
  • How to engage in dialogue
  • An overview of daily practice
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    14:10

    Afternoon Tea

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    14:30

    JPS’ Push Campaign- Going Beyond The “Like”

    Tricia Williamson

    Tricia Williamson, Social Media & Online Communications Manager, Jamaica Public Service Company Ltd

  • Using social media to redefine the customer’s experience
  • Keeping customers engaged and connected with Apps
  • Social media crisis management for an electric utility
  • Creating brand ambassadors through Facebook & Twitter

     

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    15:10

    Social media and RIIO: getting stakeholder engagement right on social networks

    Chris Pratt

    Chris Pratt, Senior Associate Director, Energy & Industrials, Hill & Knowlton

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    15:50

    Chairman’s Closing Remarks and Close of Day One

    Rachel Hawkes

    Rachel Hawkes, Associate Director of Social , OMD International

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    8:30

    Registration & Coffee

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    9:00

    Chairman's Opening Remarks

    Rachel Hawkes

    Rachel Hawkes, Associate Director of Social , OMD International

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    9:10

    Integrating social media into our business

    Emma Cottle

    Emma Cottle, Internet Services Manager, Northern Powergrid

  • Our social media journey
  • Our learning curve - challenges
  • Embedding social media as business as usual
  • The next level
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    9:50

    Preparing and dealing with Social Media negativity and activism

    Joel Turner

    Joel Turner, Head of Marketing and Business Development, Blueclaw

  • Who are Social Media activists and why might they target your brand?
  • Tools to monitor for brand mentions and campaigns against your brand
  • Preparing for a Social Media crisis
  • How to engage with activists, bloggers and Social Media users to build brand advocacy
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    10:30

    Morning Coffee

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    10:50

    Putting into practise our crisis communications plan on social media

    Toni Kinslow

    Toni Kinslow, Marketing Communications Manager, U K Power Networks Services

  • Overview of our social media journey so far
  • Social media is a key channel for us to use during a crisis
  • An insight into our crisis communications approach during recent events
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    11:30

    Keeping the customer happy in the age of cyber-disinhibition

    Dirk Singer

    Dirk Singer, Founder, Rabbit

  • How are customers making themselves heard online?
  • What are their expectations in an era of 'always on' communications
  • What happens if you get it wrong?
  • Some best practice community management tips
  • How can you handle the trolls and persistent complainers?
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    12:10

    Networking Lunch

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    13:20

    Social media integration - sparking interest and empowering teams

    Jonathan Morgan

    Jonathan Morgan, External Communications Manager, Electricity North West Limited

  • Social media as part of a wider communications plan
  • Gaining and maintaining buy-in
  • Establishing responsibilities: press office vs customer service
  • Involving other business areas
     
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    14:00

    Reputation Management in a Social Media Age

    James Mossman

    James Mossman, Associate Director, Digital, Edelman

  • Why reputation online matters and how social media has changed the game
  • Harnessing the power of social
  • Trust and trust drivers
  • Managing issues, policy and process combined
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    14:40

    Afternoon Tea

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    15:00

    Social Behavioural Data Analytics: Engaging Energy Consumers towards a more Sustainable Corporate Behaviour, using Social Media and Behavioural Data Science

    Vassilis Nikolopolous

    Vassilis Nikolopolous, CEO and Cofounder, Intelen, Inc

  • Social network applications to energy efficiency and demand response
  • Dynamics of corporate human behaviours
  • Incentive mechanisms to bend energy behaviours in a corporate environment
  • Use behavioural data analytics to identify engagement
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    15:40

    Influencer Relations in a digital world

    Heleana Quartey

    Heleana Quartey, Head of Digital UK, Lewis PR

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    16:20

    Chairman’s Closing Remarks and Close of Day Two

    Rachel Hawkes

    Rachel Hawkes, Associate Director of Social , OMD International


    Internet Services Manager
    Northern Powergrid
    Senior Associate Director, Energy & Industrials
    Hill & Knowlton
    Associate Director, Digital
    Edelman
    Strategy Director
    DigitasLBi
    Social Media & Online Communications Manager
    Jamaica Public Service Company Ltd
    External Communications Manager
    Electricity North West Limited
    Marketing Communications Manager
    U K Power Networks Services
    Associate Director of Social
    OMD International
    Social Associate Director
    Mediacom
    Founder
    Rabbit
    Consultant Solicitor, Head of Intellectual Property
    Jeffery Green Russell
    Head of Marketing and Business Development
    Blueclaw
    Director
    Elemental Communications Ltd.
    CEO and Cofounder
    Intelen, Inc
    Digital Community Coach
    Affinity Water
    Senior Communications Consultant
    Vitens
    Digital Strategist
    Lewis PR

    Workshops

    Growing your sphere of influence online

    Growing your sphere of influence online

    Marriott Regents Park
    1 April 2014
    London, United Kingdom

    Marriott Regents Park

    128 King Henry's Road
    London NW3 3ST
    United Kingdom

    Marriott Regents Park

    This 4 star north London hotel in zone 2 is the perfect destination for the astute business traveler as well as the leisure guest that knows how convenient north London hotels are, as a base from which to explore the city .Bond Street is just 3 stops from Swiss Cottage underground station on the Jubilee Line, so you can be shopping, exploring the sights and taking in one of London’s world-renowned West End shows in less than 15 minutes when you stay at this hotel near central London. At the same time, the hive of activity that is Camden Town, the chic shops, cafes and restaurants of Primrose Hill and ZSL’s London Zoo in Regents Park are all just a short walk from this hotel in north London.

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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    UK Office
    Opening Hours: 9.00 - 17.30 (local time)
    SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
    Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
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