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Molecule Life Cycle Management: POM to P to GSL
12 May 2011
Molecule Life Cycle Management: POM to P to GSL

What is this event about?

Historically medicines switched from POM to P have had safe ingredients and been for easily self-diagnosed and acute indications. There have been many of these types of drugs switched since ibuprofen and loperamide were first switched from POM-P in 1983. Also as a result of medicines becoming more widely available through pharmacy, the growth in both consumer confidence and the strong grocery sector has lead to an increasing number of ingredients switching from P-GSL.

However, in recent years the number of switches occurring has dropped dramatically, and there have been a few high profile switches that have not had the economic or consumer success that has been anticipated. This is unfortunate as there is still an important role for the POM-P process, particularly with current constraints on NHS spending potentially leading GPs to reduce prescribing and promote further self care to their patients, and possibly a greater contribution to be made from fully exploiting the potential of the P-GSL switch.

 

                               

About the Masterclass

This half day master class will provide an insight into the switch processes and how the lessons learned can be leveraged in the future to extend the product life cycles of molecules. Participants will learn about the dos and don’ts of switches to maximise the commercial value of any molecule they are considering.

Why should you attend this event?

Join an engaging and networking friendly environment, working together to cover key issues including:
 
• History of switches
• Changing regulatory switch environment
• The Perfect switch? -The morning after pill
• The do’s and don’ts when switching -Case studies
• Lessons learned for future switching
• Business model- What’s the pay back

Complete with one-to-one sessions in the afternoon and representatives from the MHRA to discuss the regulatory dos and don’ts of POM-P switches, this Masterclass offers a vast amount of experience, unrivalled in the marketplace.

 

Where does the event take place?

This Masterclass will take place in central London, UK.

 

Who is leading this event?

The Masterclass is hosted by AHA.

The AHA group of companies provide consumer healthcare services to the industry while still retaining its core competency of switching. Today, AHA Sales and Marketing is still recognised as the leading consultancy in POM to P and P to GSL switches providing expertise in switch strategy, regulatory, training and sales and marketing. Its sister company

About the Masterclass Leader: Alan Hicks

Alan Hicks is the founder and chairman of the AHA group of companies. With an Honors degree in material sciences, he has 35 years of pharmaceutical experience having joined Janssen Pharmaceutical from the FMCG industry in 1976. In 1983 he created the Janssen OTC Division to launch the first ever POM to P switch Imodium OTC. By 1991 Janssen had also switched three other molecules in the therapy areas of hayfever, threadworm and thrush accounting for more than 50% of all switches at that time. In 1992 he left Janssen as Sales and Marketing Director responsible for both the prescription and OTC businesses, to set up his own company AHA offering POM to P expertise to the Pharmaceutical Industry.
 

                

 

 
 

Masterclass agenda

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8:30

Registration & Coffee

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9:00

Chairman's Opening Remarks

  • Purpose and Scope of the Workshop
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    9:10

    History of switches

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    9:30

    MHRA's perspective on switching

  • POM-P and P-GSL
  • Do's and Don'ts When Switching
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    10:30

    Coffee

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    11:00

    PAGB - The Industry Viewpoint on Switching

  • Lessons Learned
  • Future Switching Landscape
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    11:45

    The Business Model

  • The Perfect Switch - The Morning After Pill
  • Example Potential Future Switches from Delegate Companies
  • What's the Pay Back?
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    12:30

    Discussion Session

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    13:00

    Chairman’s Closing Remarks and Close of Masterclass

    Copthorne Tara Hotel

    Scarsdale Place
    Kensington
    London W8 5SR
    United Kingdom

    Copthorne Tara Hotel

    The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.

    The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.

     

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