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European Pharmaceutical Pricing & Reimbursement
29 October - 30 October 2012
European Pharmaceutical Pricing & Reimbursement

SAE Media Group is proud to announce the latest conference in its Pricing & Reimbursement series. Building on the success of our previous events, this exciting conference will provide attendees with a complete view of the pricing and market access fields. Focusing on the development of novel pricing and market access strategies, this informative conference will bring together key opinion leaders in the field to provide attendees with an in depth look into current advances in pharmaceutical pricing and reimbursement.

With the current global economic crisis and rising healthcare costs, European Governments have taken cautious approaches towards pricing and reimbursement (P&R) for pharmaceuticals. and with the constant aging and expanding of populations across Europe, improving standards of living has meant there has been a significant burden on the healthcare systems. This event will explore how companies can overcome these issues and understand the current status of emerging markets and their impact on international healthcare.

With senior industry representatives presenting on their own experiences and referring to case studies, success stories and failures, this event promises to be a unique forum for problem-solving debate and idea-sharing discussion.

FEATURED SPEAKERS

Arnaud Grunwald

Arnaud Grunwald

Senior Director Strategic Solutions, Model N, Inc.
Thilo Schaufler

Thilo Schaufler

Head of Market Access and Governmental Affairs , Abbott

Adam Hutchings

Partner, GMAS
Adam Hutchings

Arnaud Grunwald

Senior Director Strategic Solutions, Model N, Inc.
Arnaud Grunwald

Cyrus Chowdhury

Chief Executive Officer and Managing Director, CB Partners
Cyrus Chowdhury

Donald Macarthur

Global Pharmaceutical Business Analyst, JustPharmaReports
Donald Macarthur

Gary Johnson

Managing Director, Inpharmation
Gary Johnson

James Killick

Partner, White & Case L L P
James Killick

Janice Haigh

Practice Leader, Market Access, Quintiles (UK) Ltd
Janice Haigh

Leslie Galloway

Chairman, Ethical Medicines Industry Group
Leslie Galloway

Michael Wang

VP, Global Market Access, Grunenthal Gmbh
Michael Wang

Neil Palmer

President and Principal Consultant, PDCI Market Access Inc.
Neil Palmer

Stefan Walzer

General Manager, MArS Market Access & Pricing Strategy UG
Stefan Walzer

Thilo Schaufler

Head of Market Access and Governmental Affairs , Abbott
Thilo Schaufler

Tomas Dolezal

Director, IHETA
Tomas Dolezal

Tsveta Milanova

Director EMEA Pricing and Market Access, Celgene Ltd
Tsveta Milanova

Uday Bose

EMEA, Oncology Business Unit Head, Eisai Europe Ltd
Uday Bose

This event will act as a unique platform to hear from and discuss with key experts in the field on the key issues such as Implementing HTAs in the EU, Pricing and Reimbursement Strategies in Oncology, the Impact of Value Based Pricing and Developments in Orphan Drugs Market Access 

COPTHORNE TARA HOTEL

 

 
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Scarsdale Place
Kensington
London
W8 5SR
Phone (44) 20 7937 7211
www.millenniumhotels.com
 
 

 

In a corner of fashionable Kensington you will find the Copthorne Tara. Within easy reach of the shops and restaurants of Kensington High Street, Knightsbridge, and Notting Hill. The hotel is also close to the beautiful tree lined lanes and avenues of Kensington Gardens and Hyde Park, the Royal Albert Hall, the theatres of the west end and the world famous museums on the Cromwell Road
  • From Heathrow Airport: 30 mins by car; Heathrow Airport to Paddington Station 20 mins by Heathrow Express
  • Gatwick Airport to Victoria Station 30 mins by Gatwick Express Train;
  • Stansted Airport to Liverpool Station 50 mins by Stansted Express Train;
  • Luton Airport to Victoria Station 90 mins by coach.
Book your London hotel through SMi by simply faxing us a booking form!  By booking through SMi Reservations we can offer discounted rates with fantastic savings at fabulous hotels.
For more information please visit our web site www.smi-online.co.uk/travel/hotels_london.asp

Conference agenda

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8:30

Registration & Coffee

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9:00

Welcome and Introductions

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9:10

Why International Price Referencing is becoming ever more important

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9:45

Examples of the main errors when trying to model the effects of international price referencing

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10:45

Morning Coffee Break

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11:00

The keys to successful modelling of the international price referencing system

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12:10

Case Study showing how correct modelling greatly enhances product revenues

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12:30

Close of Workshop

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13:30

Welcome and Introductions

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13:40

The German AMNOG process: A brief re-cap

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14:00

European Pricing & Reimbursement (P&R) schools of thought and the potential link to AMNOG

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14:30

Interactive work in small teams supported by the workshop leader:

• AMNOG impact on P&R in the three schools of thought
• Potential opportunities & risks for the various stakeholders in case of more or less harmonization between

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16:00

Coffee Break

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16:15

Presentation of Workshop Results

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16:45

Re-cap, conclusions and closure

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8:30

Registration & Coffee

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9:00

Chairman's Opening Remarks

Neil Palmer

Neil Palmer, President and Principal Consultant, PDCI Market Access Inc.

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9:10

Evolution of pricing and reimbursement strategies in oncology

Uday Bose

Uday Bose, EMEA, Oncology Business Unit Head, Eisai Europe Ltd

  • Review the payer and pharma perspective with respect to pricing and reimbursement
  • Examine key evolutions in how payers have been assessing oncology products
  • Review and critique of case studies
  • Describe potential changes moving forward and steps Pharma should consider to prepare
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    9:50

    Can talking to payers (or ex-payers) do more harm than good?

    Gary Johnson

    Gary Johnson, Managing Director, Inpharmation

  • The ritual of talking to a small number of ex-payers, advisers to payers etc. to investigate how a novel pharmaceutical could be priced is well established.  But does it work?
  • Do payers "game" and deliberately mislead?
  • Do payers all think the same way?  And if not, does talking to a very small number of people introduce huge sampling error?
  • Does what payers say relate to what they actually do?  And, if not, could we just analyse their behaviour?
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    10:30

    Morning Coffee

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    11:00

    Trends in HTA - What is happening where?

  • An analysis from the Quintiles HTA Watch comparing actual assessments and decisions from leading HTA agencies
  • Update on GB-A and IQWiG decisions - how do these compare with other HTA agencies?
  • Use of PROs - to what extent can these influence decisions?
  • Janice Haigh

    Janice Haigh, Practice Leader, Market Access, Quintiles (UK) Ltd

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    11:40

    International Reference Pricing - Avoid Millions in Margin Erosion with Innovative Solutions

    Arnaud Grunwald

    Arnaud Grunwald, Senior Director Strategic Solutions, Model N, Inc.

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    12:20

    Networking Lunch

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    13:50

    Survival: The first 2 years of AMNOG

    Stefan Walzer

    Stefan Walzer, General Manager, MArS Market Access & Pricing Strategy UG

  • AMNOG process: Put into stone? Political update
  • AMNOG learning from history: Which were the mistakes you should avoid?
  • Survived! Key tactics for a successful GBA submission and price negotiation
  • clock

    14:30

    Effects of the proposed reform of the EU Transparency Directive

    James Killick

    James Killick, Partner, White & Case L L P

  • Overview of the directive and proposed changes
  • The effects of this directive on pricing and reimbursement around Europe
  • The importance of transparency
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    15:10

    Afternoon Tea

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    15:30

    The impact of Value Based Pricing in the UK

    Leslie Galloway

    Leslie Galloway, Chairman, Ethical Medicines Industry Group

  • VBP – What will it look like?
  • Challenges for the industry
  • Impact on innovation
  • clock

    16:10

    Chairman’s Closing Remarks and Close of Day One

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    8:30

    Registration & Coffee

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    9:00

    Chairman's Opening Remarks

    Gary Johnson

    Gary Johnson, Managing Director, Inpharmation

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    9:10

    Value and patient access considerations: a possible framework for Improving access to rare diseases treatments

    Adam Hutchings

    Adam Hutchings, Partner, GMAS

  • Rare Diseases environment - key facts & features
  • Rare diseases treatments – drivers & challenges for improved patient access
  • Value & patient access considerations for rare diseases treatments:  which possible framework for improved patient access? Options, issues and future directions
  • clock

    10:30

    Morning Coffee

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    11:00

    Canadian Market Access Overview

    Neil Palmer

    Neil Palmer, President and Principal Consultant, PDCI Market Access Inc.

  • Overview of Canadian health care system and pharmaceutical funding
  • Price regulation: impact of the new PMPRB guidelines
  • CADTH/CDR, pCODR, provincial reimbursement schemes & listing (risk sharing) agreements
  • National implications of the Ontario 20% pricing rule for generics
  • Implications of international pricing/reimbursement policy reforms (AMNOG, VBP) on Canada
  • Outlook for Canadian pricing & reimbursement
  • clock

    11:40

    Latest changes to P&R in Japan

    Donald Macarthur

    Donald Macarthur, Global Pharmaceutical Business Analyst, JustPharmaReports

  • Launch price setting
  • Price revision
  • Premium for new drug development
  • Promotion of generic use
  • Prospects for Health Technology Assessments
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    12:20

    Networking Lunch

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    13:40

    Panel Discussion: Market Access Developments: Europe vs Rest of the World

  • How can markets adapt to the changes in payer needs
  • Methods of flexible financial arrangements
  • The importance of centralisation
  • What can these markets learn from each other
  • clock

    14:20

    Distant Cries: Designing clinical trial needs today for tomorrow’s access and pricing

  • The importance of effective clinical trial design for pricing
  • Advantages in terms of market access
  • Short term effects and long term developments
  • Michael Wang

    Michael Wang, VP, Global Market Access, Grunenthal Gmbh

    Cyrus Chowdhury

    Cyrus Chowdhury, Chief Executive Officer and Managing Director, CB Partners

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    15:00

    Afternoon Tea

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    15:20

    Risk-Sharing: Developing a commercial strategy

    Tsveta Milanova

    Tsveta Milanova, Director EMEA Pricing and Market Access, Celgene Ltd

  • How should manufacturers define opportunities for innovating pricing?
  • Orphan Drugs: How are they different?
  • How to weigh challenges and opportunities
  • Innovating pricing in the context of EU P&R reforms
  • clock

    16:30

    Chairman’s Closing Remarks and Close of Day Two


    Senior Director Strategic Solutions
    Model N, Inc.
    Partner
    GMAS
    Chief Executive Officer and Managing Director
    CB Partners
    Global Pharmaceutical Business Analyst
    JustPharmaReports
    Managing Director
    Inpharmation
    Partner
    White & Case L L P
    Practice Leader, Market Access
    Quintiles (UK) Ltd
    Chairman
    Ethical Medicines Industry Group
    VP, Global Market Access
    Grunenthal Gmbh
    President and Principal Consultant
    PDCI Market Access Inc.
    General Manager
    MArS Market Access & Pricing Strategy UG
    Head of Market Access and Governmental Affairs
    Abbott
    Director
    IHETA
    Director EMEA Pricing and Market Access
    Celgene Ltd
    EMEA, Oncology Business Unit Head
    Eisai Europe Ltd

    Copthorne Tara Hotel

    Scarsdale Place
    Kensington
    London W8 5SR
    United Kingdom

    Copthorne Tara Hotel

    The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.

    The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.

     

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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