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European Demand Response and Dynamic Pricing
18 May - 19 May 2011
European Demand Response and Dynamic Pricing

"Thank you very much for a your highly informative Conference on Dynamic Pricing and Demand Response.  I found the presentations to be varied, in depth and robust.  The Event offered me valuable insights and was well worth the investment required to attend.  Congratulations!
I look forward to attending your future events"
Jessica Stromback
Senior Partner & Executive Director
VaasaETT Global Energy Think Tank

 “The DR industry in Europe is still in the early innings of growth, but is fast gaining traction with increasing awareness and also support in various EU member states. Conferences like the one organized by SAE Media Group: “Demand Response & Dynamic Pricing”, which was held on May 18th & 19th, 2011 are the kind of gatherings needed to stimulate the Demand Response industry in Europe to gain traction. The conference was very well organized, indeed an inspiring two day event. For Entelios, a relatively new player as Demand Response aggregator, who's giving to utility, grid and/or tranSAE Media Groupssion operators a firm capacity resource, are such gatherings critical to build its network and become a strong player operating in tomorrow's smart grid.”
Oliver U. Stahl, CEO  entelios – moving energy
 

The promise of Demand Response and Dynamic Pricing could save utilities billions in capital expenditure on peak demand infrastructure, and create synergies between customers and the utilities that will assist in managing cost, and reducing environmental impact of power generation and consumption.
Thanks again for inviting me to the Demand Response event. Very well organized, great presentations! 
We will address key Demand Response and Dynamic Pricing issues such as;

EU policies

Regulatory framework

The role of smart metering

Creating a secure and balanced energy supply

Dynamic price structures for networks, producers and consumers

Commercial, industrial and consumer engagement.
 
Major European utilities and leading industry bodies will present in-depth case studies on DR programs for Germany, Poland, Denmark, Spain and Ireland. We will also hear from Telecom Italia, Italy’s leading telephone operator who will help us understand the big consumers point of view, and Indesit will provide a case study on the role of the consumer and their Direct Digital Control contribution to the Smart Grid.

Sponsored by

 

 

Knowledge Partners

                     


 

Paolo Bertoldi, Action Leader, Energy Efficiency, European Commission DG JRC 

Marcella Pavan, Head of Energy Efficiency and Demand Response - Italian Regulatory Authority for Electricity and Gas

Maxine Frerk, Partner, Sustainable Development, Ofgem

Michael Edgar, Strategy Development Manager Future Transmission Networks, National Grid

Dave Openshaw, Head of Future Networks, UK Power Networks

Chris Harris
, Head of Retail Regulation, RWE Npower  

Dr Furong Li
, EPSRC Advanced Research Fellow, University of Bath

Jessica Strömbäck
, Senior Partner, VaasaETT   

Dr Jacopo Torriti
, LSE Fellow in Environment, London School of Economics and Political Science

Mark Ossel, Board Member, ESNA 

Rasmus Tengvad
, Consultant, Dansk Energi 

Steen Kramer Jensen
, Chief Consultant, Energienet.dk

Asier Moltó Llovet
, Project Manager, Demand Side Management, Red Eléctrica de España

Siobhán McHugh
, Operational Services and Performance, EirGrid

Seán Connolly
, Operational Services and Performance, EirGrid

Flavio Cucchietti
, Network Technology, Senior Project Manager, Telecom Italia

Yoav Zingher
, CEO, KiWi Power Ltd

Jim Cardwell
, Head of Regulation & Strategy, CE Electric UK
 
Michael Picchi, EVP – Chief Financial Officer, Comverge

David Ellis
, Senior Vice President Business Development, Comverge

Scott McGaraghan, Senior Director of International Development, Enernoc

Joseph E Childs
, Director Energy Solutions, Cooper Power Systems EAS
 
Clinton Davis, Industry Solution Executive, Ventyx, an ABB company
 

 

Conference agenda

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12:30

Registration & Coffee

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13:00

Workshop leaders introduction

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13:10

Background & Why demand response needed?

  • Easy minor balancing role, usually via industrial customers for infrequent peak management.
     
  • Now moving centre stage to offset expensive infrastructure investment and help consumers be more efficient with minimum pain.
     
  • Growth of technology (EVs, PV, micro generators etc.) and ‘Smart World’ provides easy and quick access to consumers via smart meters and communication infrastructure.
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    13:40

    What forms does it usually take – examples

  •  Indirect – via tariffs
     
  • Direct – Control of equipment using ‘Smart World’ infrastructure and contracts with consumers.
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    14:10

    Afternoon Tea

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    14:40

    European Examples experience of DR

  • Historically more linked to energy efficiency.
     
  • European legislation – help or hindrance to DR?
     
  •  Different countries examples of DR – France, UK, Nordic Countries etc.
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    15:10

    US & International Perspectives

  • US generation and infrastructure position
    a)      Aging infrastructure and reducing generation reserve margins
    b)      DR & Smart meters/grids ability to meet immediate problems and offset major investments (Obama Stimulus Package elements).
  • DR and Stimulus Package impact – examples
     
  • DR and the rest of the World – Countries of interest – China, Australia etc.
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    15:40

    Future for DR and link to Smart Meter/Grids

  • How far can it go?
     
  • What will it mean for DNOs and consumers?
     
  • How big is the prize?
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    16:10

    Close of Workshop

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    8:30

    Registration & Coffee

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    9:00

    Chairman's Opening Remarks

    Mark  Ossel

    Mark Ossel , Board Member ESNA, ESNA

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    9:10

    EU POLICES AND REGULATORY FRAMEWORK FOR DEMAND RESPONSE

    Paolo Bertoldi

    Paolo Bertoldi, Action Leader, Energy Efficiency, European Commission DG JRC

  • Developing a single DR initiative for the internal market as a  whole
  • Regulation and policy
  • Renewable resources and energy efficiency
  • Directing Technology
  • Promoting competition
  • Pricing and tariffs, price signals
  • Identifying consumer consumption
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    9:40

    DEVELOPING A SECURE AND BALANCED ENERGY SUPPLY

    Maxine Frerk

    Maxine Frerk, Partner, Sustainable Development, Ofgem

  • Key issues in developing a secure and balanced future electricity and generation supply
  • The demand side opportunity
  • The role of smart meters
  • Encouraging customers to play a more active role
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    10:10

    THE DEMAND RESPONSE ROLE IN MEETING ENVIRONMENTAL TARGETS

    Michael  Edgar

    Michael Edgar , Strategy Development Manager Future Transmission Networks, National Grid Plc

    • Affordability, Security and Sustainability
    • The UK and supply chain challenges
    • The changing generation mix
    • The Network and System Operator challenges
    • The role that DSR current plays
    • The future role for DSR

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    10:40

    Morning Coffee

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    11:00

    LOW CARBON LONDON

    David  Openshaw

    David Openshaw, Head of Future Networks, UK Power Networks

  • How responsive demand response will help address London’s CO2 challenge
  • The role of responsive demand in the efficient accommodation of electric vehicles
  • The role of smart meters and innovative responsive demand contracts
  • Leveraging total system benefits
  • Forming an effective collaboration of stakeholder and delivery partners
  • Engaging with communities
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    11:30

    CUSTOMER LED NETWORK REVOLUTION

    Jim  Cardwell

    Jim Cardwell, Head of Regulation & Strategy, CE Electric UK

  • Challenges for networks from the mass uptake of heat pumps, solar PV and electric vehicles
  • The role for customer participation
  • Future time of use, restricted hours and direct control tariffs
  • Commercial solutions in conjunction with upgraded network technology
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    12:00

    PEAK PRICING AND DEMAND RESPONSE

    Chris Harris

    Chris Harris, Head of Retail Regulation, RWE Npower

  • Drivers - flexible demand for the new generation mix
  • Enablers - smart meters and pricing
  • Consumer side - automation and pitfalls
  • Economics - peak and critical peak load pricing
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    12:30

    TRADE-OFFS BETWEEN COST-REFLECTIVITY AND SIMPLICITY

    Furong  Li

    Furong Li, EPSRC Advanced Research Fellow, University Of Bath

     

  • What makes a dynamic pricing cost-reflective?
  • Side effects with dynamic prices
  • Physics of mass consumers' electricity demand
  • Effects of mass consumers' willingness to pay (or change)
  • Side effects with dynamic prices

     

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    13:00

    Networking Lunch

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    14:00

    LARGE SCALE RESIDENTIAL AND COMMERCIAL AND & INDUSTRIAL DEMAND RESPONSE

  • Large scale demand response for Residential and Commercial & Industrial load
  • Attainable load and economic payback for mass market Residential demand response
  • Demand Response as an application layer that sits atop the smart meter infrastructure layer
  • Impacts of demand response to firm up renewable/intermittent supply
  • Market structure and tariffs for improved regulatory framework
  • Software based solutions consisting of hardware, software and services
  • Fully financed demand response program deployments
  • Best practices from 15 years and 9,000 MWs of demand response deployed
  • Michael Picchi

    Michael Picchi, EVP Chief Financial Officer , Comverge

    David  Ellis

    David Ellis , Senior Vice President Business Development, Comverge

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    14:30

    MEASURING THE VALUE OF DEMAND RESPONSE – A NORTH AMERICAN CASE STUDY

    Joseph E Childs

    Joseph E Childs, Director Energy Solutions, Cooper Power Systems

  • Consumption and efficiency trends
  • Benefits of DR programs for utilities and end users
  • Rate and Tariffs Pilots and Results
  •                 Summary of the various rate and pilot studies done by utilities
  •                 Summary of the results of the programs
  •                 Final Actions by Utilities
  • Evaluating DR Potential – Tools and Methods
  • ISO Market Mechanics and Trends
  • Emerging technologies and their potential
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    15:00

    THE ROLE OF THE DEMAND AGGREGATOR

    Oliver Stahl

    Oliver Stahl, CEO, Entelios AG

  •  The role of Demand Response Solution Providers / Aggregators
  •  Residential, Commercial and Industrial Aggregated Demand Response
  • Recommendations promoting Demand Response
  • Relationship between Energy Efficiency and Demand Response
  • Wholesale and Capacity Markets
  • Demand Response versus Interruptible Programs
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    15:30

    Afternoon Tea

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    15:50

    THE ROLE OF AGGREGATORS IN THE RELIABLE RECRUITMENT AND DELIVERY OF DEMAND RESPONSE

    Scott McGaraghan

    Scott McGaraghan, Senior Director of International Business Development, Enernoc

  • Design considerations for market and programme rules to ensure the ability for aggregator participation
  • How both aggregation, and the technology aggregators employ, can make demand response as or more reliable than traditional resources. 
  • Aggregators’ abilities to increase end-user participation and recruit customers who would otherwise be unable or unwilling to provide demand response.
  • The benefits of outsourcing demand response to a third party aggregator and why utilities are increasingly working with aggregators to design and deliver demand responseprogrammes.
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    16:20

    LARGE SCALE DEMAND RESPONSE AND CRITICAL PEAK PRICING PROJECT IN THE US

    Bastian  Fischer

    Bastian Fischer, Vice President UGBU EMEA, Oracle

  • Overview and project motivation
  • Timeline and roll-out plan
  • Rate / Pricing / Incentives and DR-Profiles and Methods
  • Adoption rate and results
  • Summary and conclusion
  • clock

    16:50

    DEMAND RESPONSE AND MANDATORY TIME OF USE RATES FOR DOMESTIC CUSTOMERS IN ITALY

    Jacopo Torriti

    Jacopo Torriti, LSE Fellow in Environment, London School Of Economics And Political Science

  • Overview of economic incentive mechanisms for Demand Response
  • Demand Response in Europe
  • The situation in the UK with regards to costs
  • The case for an integrated penalty/reward mechanism
  • Application of an integrated penalty/reward mechanism using a residential occupancy model
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    17:20

    Chairman's Closing Remarks and Close of Day One

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    8:30

    Registration & Coffee

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    9:00

    Chairman's Opening Remarks

    Mark  Ossel

    Mark Ossel , Board Member ESNA, ESNA

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    9:10

    MAXIMISING CUSTOMER ENGAGEMENT THROUGH PRICING STRUCTURES AND COMMUNICATIONS

    Jessica Stromback

    Jessica Stromback, Senior Partner, VaasaETT Global Energy Think Tank

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    9:50

    SPOT PRICING

    Clinton Davis

    Clinton Davis, Industry Solution Executive, Ventyx, an ABB company

  • Who needs to see spot prices
  • Components of spot prices
  • Neighbors with different prices
  • How to match prices to system operation
  • Why spot pricing makes a difference
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    10:30

    Morning Coffee

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    10:50

    DEMAND RESPONSE FOR SYSTEM OPERATION IN SPAIN

    Asier  Moltó Llovet

    Asier Moltó Llovet, Project Manager Demand Side Management, Red Electrica De Espana Sa

  • National energy framework
  • System operation challenges
  • Demand response and critical peak pricing in Spain
  • DSM trends and initiatives
  • clock

    11:30

    HEAT PUMPS AS SUPPORT TECHNOLOGY FOR LARGER WIND INTEGRATION

    Steen Kramer Jensen

    Steen Kramer Jensen, Chief Consultant, Energinet.dk

  • In a system with 50% wind power and increasing load from heat and transport the peak prices will be high due to lack of conventional power
  • The need for demand response is very high - intelligent use of heat pumps is an effective technology
  • Ensure that end customers can see the market signals and can react upon them - either by automatic control systems or by change in behavior
  • Demand response should be thought wisely against other customer needs - etc. communication, comfort and surveillance systems
  • Develop new communications standards for the Smart Grid
  • The Danish TSO Energinet.dk will demonstrate intelligent use of heat pumps in 300 households this year
  • clock

    12:10

    DEMAND SIDE SCHEMES IN IRELAND - A TSO PERSPECTIVE

  • Demand side schemes in Ireland – overview and history
  • Customer profile and stakeholder engagement
  • Response achieved and levels of participation
  • Encouraging participation through web-based portal
  • Pricing demand response – cost and benefits
  • Future of demand side management in Ireland
  • Siobhán  McHugh

    Siobhán McHugh , Operational Services and Performance , Eirgrid

    Sean  Connolly

    Sean Connolly, Engineer Operational Services and Performance, Eirgrid

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    12:50

    Networking Lunch

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    13:50

    PLAN TO PRACTICE. FACILITATING INCREASED DEMAND RESPONSE IN DENMARK

    Rasmus  Tengvad

    Rasmus Tengvad, Consultant, Dansk Energi

  • Why focus on demand response?
  • What is the potential and how do we activate the potential?
  • New market players. New roles for existing players
  • Need for a new market design
  • clock

    14:30

    INDUSTRIAL AND COMMERCIAL CONSUMERS

    Flavio  CUCCHIETTI

    Flavio CUCCHIETTI, Sr. Project Manager Telecom Italia Lab, Telecom Italia

  • Big consumer point of view
  • Applications to date
  • Future developments
  • Telecoms infrastructure as large scale trial field
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    15:10

    Afternoon Tea

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    15:30

    COMMERCIAL AND INDUSTRIAL – THE LOW HANGING FRUIT?

    Yoav Zingher

    Yoav Zingher, CEO, KiWi Power Ltd

  • How Commercial and Industrial differ?
  • What is the value of participation?
  •  Identifying the benefits and engaging key stakeholders
  • Realistic achievable potential
  • C&I an Easier Sale Than Residential
  • Engaging building managers or facilities managers
  • C&I customers typically offer more capacity curtailment
  •  Multiple sites under a single contract
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    16:10

    INDESIT CONTRIBUTION TO SMARTGRIDS: DDC A CASE STUDY

    Alessandra Suardi

    Alessandra Suardi, Algorithm & Control Design Team Leader, Indesit Company Spa

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    16:50

    Chairman’s Closing Remarks and Close of Day Two

    Workshops

    Demand Response, Critical Peak Pricing Workshop

    Demand Response, Critical Peak Pricing Workshop

    Crowne Plaza - The City
    17 May 2011
    London, United Kingdom

    Crowne Plaza - The City

    19 New Bridge Road
    London EC4V 6DB
    United Kingdom

    Crowne Plaza - The City

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

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    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

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