PROTECTING PRODUCT INNOVATION
An Executive Briefing on the Intellectual Property protection of Nutraceuticals and Functional Foods
Briefing Leader: Dr Amanda Easey, assisted by Garry Mills and Duncan Curley of specialist IP law firm Innovate Legal
About the Executive Briefing
The aim of this Executive Briefing is to discuss the options available for the legal protection of nutraceuticals and functional foods. The Briefing will focus on intellectual property (IP) rights and will seek to explain how IP rights can be used practically in order to secure market share. Case studies will be discussed and strategies will be suggested for protecting product innovation.
Who Should Attend?
This Briefing will be of interest to those involved in the development of novel nutraceuticals and functional foods. The Briefing is intended for non-specialists working in the sector who require an introduction to IP rights and how they can be used, but the topics and case studies will be discussed in sufficient detail to interest those who already have a working knowledge of IP.
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Benefits of Attending – This Briefing will Enable You:
♦ To gain insight into the different types of IP rights ♦
♦ To understand how trademarks, copyright and designs can be used to develop and support a brand ♦
Workshop agenda
Basics of IP Protection: An Overview Amanda Easey , Specialist IP Lawyer , Innovate Legal
What legal rights are available to protect exclusivity?
Patents
Trademarks and brands
Copyright and designs
Rights in data
Trade secrets
Developing and Supporting a Brand
Registering logos, colours, shapes and package designs
Health and nutrition claims
Dealing with ‘lookalike’ products
Amanda Easey , Specialist IP Lawyer , Innovate Legal Garry Mills , Head of Trade Marks and Brands, Innovate Legal
Nutraceuticals suitable for patent protection
Obtaining a patent: process and cost
The need to show a technical effect
Legal rights granted under a patent
Lessons from the pharmaceutical industry:
Formulations
Delivery systems
New processes
Duncan Curley, Director, Innovate Legal Amanda Easey , Specialist IP Lawyer , Innovate Legal IP in action: Case Studies Amanda Easey , Specialist IP Lawyer , Innovate Legal
Patents: Ajinomoto v. NutraSweet
Brands: The Vodkat case
Product claims: Ajinomoto v. Asda Stores
Patent validity: Wysong Corporation v. Nestec
VENUE
Copthorne Tara Hotel
Scarsdale Place, Kensington, London, United Kingdom
The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.
The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.
A number of our clients have been approached by third party organisations offering to book hotel rooms. We would advise that you do not book through them as they are not representing the SMi Group. SMi Group books all hotel rooms directly. If you are approached by a third party organisation then please contact us before making any bookings. If you have already booked a hotel room using a third party organisation, we would highly recommend contacting the hotel you were booked into to ensure a booking has been made for you. We would also advise you to please check the terms and conditions of the booking carefully.
HOTEL BOOKING FORM
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