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Making Sense of Parallel Trade
9 February 2011
Making Sense of Parallel Trade

Overview:

Parallel trade is a very emotive subject, but with a cool, calm approach we can understand whether we need to manage it and how. It erodes profits but often the industry’s response is exaggerated. The industry needs to try and shape the debate on parallel trade with the consumer in mind, alleviating the problems of counterfeits and cost containment at the same time. This workshop will look into which tactics have worked in the past to counter parallel trade and explore how to transfer these experiences into successful, future strategies that meet industry, payer and consumer requirements.


Key topics:

  • The impact of parallel trade on profits and prices
  • Tactics that have worked in the past to counter parallel trade
  • The responses of manufacturers to parallel trade
  • Meeting industry, payer and consumer requirements
  • Developing a supply chain strategy to limit parallel trade

About the workshop leader:

 

  Keiron Sparrowhawk is one of the founding partners of PriceSpective and is a global pharmaceutical pricing expert. He has over 34 years of industry and consulting experience, having worked in R&D, Marketing and Market Access leadership positions. Keiron will evaluate traditional pricing tools and strategic planning to provide attendees with a unique approach to addressing the challenges of parallel trade. He will advocate why the European Commission should ban pharmaceutical parallel trade.

 


About the organisation:

 

  PriceSpective is a leading global value strategy consultancy, specializing in innovative strategies to define, drive and capture value for biopharmaceutical and medical technology assets. Through our unique integrated approach to value strategy we are well positioned to help our customers optimize payer strategies for pricing, reimbursement, evidence and implementation. PriceSpective has four integrated practices aimed at Asset Valuation, Pricing and Market Access Strategy, Health Economics and Outcomes Research, and Payer Engagement. www.pricespective.com

 

Workshop agenda

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8:30

Registration and coffee

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9:00

What is parallel trade, when should it be managed and how?

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9:45

Learn how to quantify the impact of trade within a region

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10:30

The impact on profits and prices: do healthcare systems benefit from the trade?

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11:00

Morning Coffee

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11:15

What have been the responses of the manufacturers to parallel trade?

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12:00

How does a supply chain strategy work in reducing parallel trade?

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12:30

Why, with the industries help, the European Commission should ban parallel trade?

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13:00

Close of Workshop

VENUE

Millennium Gloucester Hotel

Harrington Gardens, London, United Kingdom

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Millennium Gloucester Hotel

Harrington Gardens
London SW7 4LH
United Kingdom

Millennium Gloucester Hotel

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