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KOL Relationship Management & Segmentation
29 September 2009
KOL Relationship Management & Segmentation

The integration of a key opinion leader into a drug development project can be a powerful tool. With identification and management of a KOL the key to the successful retention and utilisation of a KOL this workshop aims to provide an overview of the pitfalls that can be suffered, and provide much needed wisdom from those who work with KOLs on a regular basis.

About your workshop leader:

Anja Frommelt (M.B.A.) is a freelance consultant and project manager for Bayer Schering Pharma AG, a global pharmaceutical company in Berlin, currently working in Key Opinion Leader Management in the Global Xarelto team.  As a consultant to the global marketing department, she manages marketing and customer relationship projects worldwide.

Workshop agenda

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13:30

Registration & Coffee

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14:00

Welcome & Introduction

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14:10

Identifying and ranking relevant KOLs for a project

  • Identifying and rankinf relevant KOLs for a project
  • Assessing their value and importance within their field
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    14:40

    Approaching KOLs for involvement

  • Appropriate ways to approach a KOL for a project
  • Agreeing the terms of the relationship
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    15:10

    Managing the relationship

  • Maintaining a fruitful relationship in the short and long term
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    15:40

    Afternoon Tea

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    16:00

    Regulatory considerations

  • The regulatory landscape surrounding these associations
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    16:30

    A KOLs sphere of influence

  • How far does their power to influence reach?
  • Making the most of this influence
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    17:00

    Open Discussion

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    17:30

    Close of Workshop

    VENUE

    Crowne Plaza Hotel - St James

    Buckingham Gate 45/51, London, United Kingdom

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    Crowne Plaza Hotel - St James

    Buckingham Gate 45/51
    London SW1E 6AF
    United Kingdom

    Crowne Plaza Hotel - St James

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

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    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

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    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

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    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

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