Home
Incorporating Social Media Tactics into Pharmaceutical and Biotech Strategy
25 January 2011
Incorporating Social Media Tactics into Pharmaceutical and Biotech Strategy

in association with

Clarescent logo

www.clarescent.com

10.00am - 4.00pm

about the workshop

This workshop is designed to help pharmaceutical and biotech professionals make the most of social media.  Workshop attendees will explore innovative social media case studies both within and outside of the industry and will discuss novel approaches to incorporate social media tactics into their larger strategies.  Further, attendees will examine the regulatory issues surrounding the use of social media and will work to identify the changes that will have to take place in industry to ensure that this exciting new channel is maximised.

Attend this workshop to...

  • Gain an understanding of progress in social media as it pertains to pharmaceuticals
  • Identify implications and critical success factors for pharma/biotech companies
  • Discuss governance to drive success both at the executive leadership level and at the operational level

Scroll down for the full programme...

about the leaders

Kashif Chaudhry
Managing Director, Clarescent

 

Kashif Chaudhry photo

 

Kashif has over fifteen years of strategy and management consulting experience in addition to more than five years of industry experience.  He has worked extensively with clients in the life sciences industry, both in North America and Europe.  Kashif has consulted on a variety of issues including strategy formulation, product commercialisation, market segmentation, KOL management and scenario planning.  Previously, Kashif was a Vice-President in Gemini Consulting's Life Sciences practice and a global account executive for two of their global life sciences clients.  Kashif holds a BS from the Johns Hopkins University, a MS from the University of Southern California, and an MBA from Northwestern University's Kellogg Graduate School of Management.  Clients he has consulted with include Astellas, Bayer, Eli Lilly, Johnson & Johnson and Wyeth among others.

Jennifer Sayer
Consultant, Clarescent

 

 

 

Jennifer has four years of consulting experience and over seven years of experience in the pharmaceutical industry. Before joining Clarescent, Jennifer was employed by Merck where her industry experience included the development of analytical methods for evaluation of drug substances and products in support of new drug filings. More recently, Jennifer served as a liaison between Merck and international pharmacopoeia to represent the pharmaceutical company's perspective in regards to public testing standards and compendial requirements. She has represented Merck to industry groups and has participated in several industry-wide collaborative responses to influence international compendia. Companies she has consulted with since joining Clarescent include Wyeth, Johnson and Johnson, Cardinal Health, and Genentech. Jennifer holds a BA in Chemistry from Immaculata University and an MS in Chemistry from West Chester University.

about the organisation

Clarescent LLC provides strategic business consulting and implementation services to the pharmaceutical, biotechnology, medical device, and diagnostics industries.  Bringing together deep industry expertise and proven methodologies based on our collaborative approach, we help our clients successfully overcome their pressing challenges and drive value.

Clarescent's areas of focus include:

  • strategic planning and business planning
  • marketing strategy and brand planning
  • launch strategy, planning and execution
  • integration of commercial and R&D functions
  • lean organisation design
  • responsive supply chain management
  • mergers, acquisitions and licensing, and post-merger integration

Workshop agenda

clock

10:00

Registration and coffee

clock

10:30

Introductions, objectives and agenda review

clock

10:45

The social media landscape

  • Summary cases of success stories across industries
  • clock

    11:15

    Group discussion

  • Disseminating news
  • Marketing
  • Collecting adverse event data
  • Patient advocacy
  • Education
  • Building advocacy
  • clock

    12:00

    The view of the regulatory authorities

  • Who is involved?
  • What is their perspective?
  • clock

    12:20

    Lunch

    clock

    13:20

    The social media landscape in the healthcare industries

  • Summary cases of success stories
  • clock

    13:50

    Group discussion

  • Patients, HCPs, KOLs etc
  • clock

    14:35

    Afternoon tea

    clock

    14:50

    Group discussion

  • What has to change?
  • clock

    15:10

    Group discussion

  • How to manage efforts both at leadership and operational levels
  • clock

    15:45

    Next steps and Q&A

    clock

    16:00

    End of workshop

    VENUE

    The Rubens at the Palace

    39 Buckingham Palace Road, London, United Kingdom

    A number of our clients have been approached by third party organisations offering to book hotel rooms. We would advise that you do not book through them as they are not representing the SMi Group. SMi Group books all hotel rooms directly. If you are approached by a third party organisation then please contact us before making any bookings. If you have already booked a hotel room using a third party organisation, we would highly recommend contacting the hotel you were booked into to ensure a booking has been made for you. We would also advise you to please check the terms and conditions of the booking carefully.
    HOTEL BOOKING FORM

    SAVE TO


    Outlook Calendar  OUTLOOK CALENDAR
    Google Calendar  GOOGLE CALENDAR
    ICal Calendar  ICAL CALENDAR
    Yahoo! Calendar  YAHOO! CALENDAR

    The Rubens at the Palace

    39 Buckingham Palace Road
    London SW1W 0PS
    United Kingdom

    The Rubens at the Palace

    HOTEL BOOKING FORM

    Title

    SubTitle
    speaker image

    Content


    Title


    Description

    Download

    Title


    Description

    Download

    Title


    Description


    Download


    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

    Event Title

    Headline

    Text
    Read More

    I would like to speak at an event

    I would like to attend an event

    Group Booking

    Please complete the below form and a member of SAE Media Group’s booking team will be in contact within 24 hours

    I would like to sponsor/exhibit at an event

    SIGN UP OR LOGIN

    Sign up
    Forgotten Password?

    Contact SAE Media Group

    UK Office
    Opening Hours: 9.00 - 17.30 (local time)
    SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
    Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
    Website: http://www.smgconferences.com Email: events@saemediagroup.com
    Registered in England - SMi Group Ltd trading as SAE Media Group




    Forgotten Password

    Please enter the email address you registered with. We will email you a new password.

    Thank you for visiting our event

    If you would like to receive further information about our events, please fill out the information below.

    By ticking above you are consenting to receive information by email from SAE Media Group.
    Full details of our privacy policy can be found here https://www.smgconferences.com/privacy-legals/privacy-policy/.
    Should you wish to update your contact preferences at any time you can contact us at data.privacy@smgconferences.com.
    Should you wish to be removed from any future mailing lists please click on the following link http://www.smgconferences.com/opt-out

    Fill in your details to download the brochure

    By submitting this form you agree to our privacy policy and consent to receiving communications, you may opt out at any time.