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3rd European Pharmaceutical Wholesale and Distribution Summit
7 February - 8 February 2000
3rd European Pharmaceutical Wholesale and Distribution Summit
Following on from the success of last year’s European Pharmaceutical Wholesale and Distribution Summit we are once again bringing together the international specialists within the wholesale and distribution field and tackling the issues that matter. The European Pharmaceutical Wholesale and Distribution Summit offers a unique opportunity to hear from a leading international panel of speakers from the wholesale and distribution sector. This event gives you the opportunity to strategically align your company for optimum success.

Last year’s delegates included representatives from the following companies:

  • IMS Health
  • Pfizer
  • Abbott GmbH
  • Boehringer Ingelheim
  • Astra AB
  • Bristol Myers Squibb
  • Alliance-UniChem
  • Roche Consumer Health
  • Uniphar
  • Oriola Oy
  • Knoll AG

Conference agenda

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8:30

Registration and Coffee

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9:00

Introduction to E-commerce and Pharmaceutical sales

  • Current usage of e-commerce in pharmaceutical sales
  • Business to Business communication
  • Current role of the internet in business-consumer sales
  • Regulatory background
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    9:30

    Setting up an e-commerce business

  • Portals, gateways and other partners
  • Website: putting your web site on the net
  • Marketing effectively over the net
  • Developing existing web presence
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    10:00

    Doing business electronically

  • Making contracts over the internet
  • Jurisdiction issues
  • Intellectual property issues
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    10:45

    Morning Coffee

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    11:00

    Barriers to e-commerce in the European pharmaceutical market

  • Marketing authorisation and variations across borders
  • Direct to consumer marketing: is this the future in Europe?
  • Reimbursement and pricing issues for pharmaceutical sales across borders
  • Parallel imports and intellectual property rights issues
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    11:30

    Protecting customer information

  • Obligatory data protection
  • Privacy of your customers: when and how encourage
  • The importance of security
  • The use of encryption technology
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    12:00

    Question and answer session

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    12:30

    Close of workshop

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    8:30

    Registration and Coffee

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    9:00

    Chairman's Opening Remarks

    Jeff Harris

    Jeff Harris, Chief Executive, Alliance-UniChem

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    9:10

    CURRENT EUROPEAN MARKET

    Richard Platford

    Richard Platford, Global Pharmaceutical Sector Leader, PricewaterhouseCoopers

  • An update on recent changes in the market
  • The potential for profit across Europe
  • Key strategic considerations for distributors and wholesalers
  • Future trends in the industry
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    9:40

    MARKET FORCES IMPACTING ON PHARMACEUTICAL DISTRIBUTION

    Dr Dieter Benatzky

    Dr Dieter Benatzky, Head of Corporate Strategy, Gehe

  • The maturity of the markets
  • Change of the market structure
  • Change of demand
  • Change of fiscal regulations
  • Challenges for distribution partners
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    10:20

    RAPIDLY CHANGING BUSINESS ENVIRONMENTS OF PHARMACEUTICAL WHOLESALING

    Jyrki Tolonen

    Jyrki Tolonen, Business Development Manager, Tamro Distribution

  • The rapidly changing Finnish market place
  • Potential change from single-channel to multi-channel distribution
  • Impact of the changes upon distribution in Finland
  • Wider implications to Europe of the changes
  • Strategies to prepare for the future: life punishes the ones who start late
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    11:00

    Morning Coffee

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    11:20

    CONSUMER CONCERNS IMPACTING ON YOUR BUSINESS

    Dorothy Knightley

    Dorothy Knightley, Group Development Director, Taylor Nelson Sofres

  • How do healthcare users impact on your business?
  • Changes in the healthcare system and the drive to consumer led healthcare
  • Understanding health management issues from the perspective of the individual
  • How are individuals utilising healthcare resources?
  • The importance of understanding individual’s healthcare requirements
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    12:00

    IMPROVING INVENTORY MANAGEMENT

    Robert Ibbitson

    Robert Ibbitson, General Manager, BOMI

  • Reducing inventory levels to increase profitability
  • Improving forecasting of product demand
  • Increasing efficiency of product procurement from manufacturers
  • Is it possible to influence consumer demand?
  • Rationalisation of depots and distribution centre
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    12:40

    Lunch

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    13:40

    AUTOMATED SYSTEMS

    Tom Bang

    Tom Bang, President New Market and Vice President Marketing, Pyxis

  • Types of Hospital Automation Systems
  • Cost benefits
  • System configurations and benefits
  • Information management
  • Market acceptance
  • Wholesaler opportunities with automated systems
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    14:20

    INCREASING COST EFFICIENCY

    Anthony Mitchell

    Anthony Mitchell, Director, MSAS Global Logistics

  • The concept of shared user schemes
  • Improving cost efficiency of the supply chain by using shared user schemes
  • Reduction in bulk orders but increased frequency: changes requiring shared user schemes
  • The criteria for successful schemes
  • Case study from the pharmaceutical industry
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    15:00

    THE ROLE OF E-COMMERCE

    Chris Elliott

    Chris Elliott, European Marketing Director, Manugistics

  • The possibilities for e-commerce from a pharmaceutical distribution perspective
  • Perceptions of e-commerce within industry: a reluctance to sell
  • Misconceptions or facts?
  • Business-Business or Business-Consumer: the way forward for e-commerce
  • Factors to consider when establishing e-commerce systems
  • Case study: effective implementation of e-commerce
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    15:40

    Afternoon Tea

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    16:00

    DIRECT DISTRIBUTION AND E-COMMERCE

    To be announced

    To be announced, Executive Chairman, International Healthcare

  • Current market for e-commerce
  • Safety issues for consumers
  • Changing requirements of the buyers: more frequency, less volume
  • Reassessment supply chain
  • Fulfilment Function
  • Impact of e-commerce on distribution logistics
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    16:30

    PERFORMANCE MEASUREMENT OF THE SUPPLY CHAIN

    Jonathan Wilkinson

    Jonathan Wilkinson, Marketing Consultant, Euro Pharma Logistics

  • Improving quality of customer service with performance measurement
  • Establishing a benchmark by which to compare success
  • Use of data bases to ensure adequate information for performance measurement
  • Establishing the required infrastructure
  • Life after measuring performance: integrating effective changes in response to performance measurements
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    17:00

    Chairman’s Closing Remarks and Close of Day One

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    17:10

    Informal Networking Drinks Reception for Speakers and Delegates

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    8:30

    Re-registration and Coffee

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    9:10

    Chairman's Opening Remarks

    David Walker

    David Walker, Partner, Walker Management Services

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    9:10

    INCREASING IMPORTANCE OF MARKETING

    Martin Postle

    Martin Postle, Managing Consultant, Cambridge Pharma Consultancy

  • Current use of marketing within the wholesale and distribution industry
  • Competing against generic medicines and parallel imports with an effective marketing strategy
  • Measuring marketing effectiveness
  • Case study of effective marketing strategy
  • Factors to consider when developing a marketing strategy
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    9:40

    CASE STUDY: MARKETING STRATEGIES

    Martin Ward

    Martin Ward, Sales and Marketing Director, Alliance-UniChem

  • Merchandising support for the pharmacies
  • Outcomes-orientated pharmacy practice and its role in marketing
  • Advantages of Pharmaceutical Care to patients, healthcare payers and pharmacies
  • Initiating Pharmacy Education programmes
  • Marketing to Managed Care providers
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    10:20

    THE IMPORTANCE OF CUSTOMER CARE IN IMPROVING DISTRIBUTION SERVICE

    Birgitta Keenan

    Birgitta Keenan, Customer Care Manager, Pharmacia and Upjohn

  • Recognise the value of your employees
  • Education, Education, Education
  • Assessing customer requirements
  • Flexible Organisation
  • Improving sales with better customer service
  • Using information technology to your advantage
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    11:00

    Morning Coffee

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    11:20

    MEASURING THE SUCCESS OF MARKETING

    Maryanne Roach

    Maryanne Roach, Managing Director, Activity Benchmarking

  • Why Benchmark?
  • Benchmarking methods
  • What should be Benchmarked?
  • Analysing and interpreting performance data
  • Benefits
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    12:00

    ENTERING THE RUSSIAN MARKET

    Jorma Kajaste

    Jorma Kajaste, Vice President, Tamro Distribution Russia

  • Introduction to the Russian pharmaceuticals market
  • Comparison to other European markets
  • Regulatory controls over pharmaceuticals in Russia
  • Targeting the Russia consumer
  • Successful marketing and advertising strategies in Russia
  • Partnership opportunities
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    12:40

    Lunch

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    14:00

    RETAILERS AND PHARMACEUTICAL DISTRIBUTION

    David Clark

    David Clark, Pharmacy Commercial Development Manager, Superdrug

  • Market forces impacting on retail sales
  • Marketing strategies employed in retail outlets
  • Optimal support from wholesalers and distributors for retail outlets
  • The need for effective communication between retailers and distributors
  • Wholesaler/retailer mergers: is this the way forward?
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    14:40

    WORKING WITH INDEPENDANT PHARMACIES

    Terry Norris

    Terry Norris, Managing Director, Numark

  • The market share of independent retailers
  • The future for independent retailers in light of the Lloyds/Gehe merger
  • Ensuring small retailers distribution needs are met
  • Start up schemes: advantages to both parties
  • Developing the relationship as the pharmacy expands
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    15:20

    Afternoon Tea

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    15:40

    COST EFFICIENCY OF MAIL ORDER PHARMACIES

    Martin Ludwichowski

    Martin Ludwichowski, Managing Director, Florian Müllar

  • Establishing a mail order pharmacy
  • Who are the customers of a mail order pharmacy?
  • Differences between pharmacies and mail order pharmacies
  • Expanding the geographical area of customers
  • Mail order and e-commerce, the number of potential customers
  • Effective marketing campaigns for mail order pharmacies
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    16:20

    PHARMACEUTICAL LOGISTICS OPERATOR

    Dr Thomas Olleros

    Dr Thomas Olleros, President and CEO, Farmasierra

  • Complying with Council Directive 92/25/EEC
  • Rationalisation of depots and distribution centres
  • Reducing inventory levels to increase profitability
  • Interaction with Wholesalers and transport agencies
  • Is it possible to influence consumer demand?
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    17:00

    Chairman's Closing Remarks and Close of Conference

    Workshops

    Preparing for Pharmaceutical E-Commerce

    Preparing for Pharmaceutical E-Commerce

    The Hatton, at etc. venues
    9 February 2000
    London, United Kingdom

    VENUE

    The Hatton, at etc. venues

    51/53 Hatton Garden, London, United Kingdom

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    The Hatton, at etc. venues

    51/53 Hatton Garden
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    The Hatton, at etc. venues

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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