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Join us at Europe's premier event for those in pharma engaged in social media of all kinds!
Social media is an area of communications in a state of continual evolution and flux and 2011 is proving to be a year of immense significance for the future of its application to the pharmaceutical and healthcare industry.
Join us in central London in early 2012 to discuss progress in the area over 2011 and to predict developments over the year ahead. Gain an insight into who's doing what in this area (and how) with in-depth case studies.
Building on the tremendous success of SAE Media Group's "sell-out" first two Social Media in the Pharmaceutical Industry conferences, we are proud to present the third event in the series; focused on keeping our audience up-to-date with developments in the ever-changing social media sphere.
There are many social media platforms to choose from, many ways of interacting and many uses for social media in the pharma industry: marketing, corporate communications, brand development, product recognition, interacting with patient groups and more. Through explanatory talks and relevant case studies, delegates will leave the conference with a knowledge and confidence that will allow them to successfully incorporate social media into their organization's communications strategy.
What you will learn about Social media marketing: ways to use and integrate social media platforms into your marketing strategy, ensuring an attractive ROI Social media monitoring: methods to measure your impact in the social media sphere, and effective ROI determination Social networking software and platforms: case studies illustrating different uses for various social media sites and platforms Corporate communications: successfully developing a social media element to your corporate communications strategy Interacting with patient groups: understanding the importance of interacting with online patient groups, and developing a conversational interaction How you will benefit Learn about the different social media tools available, and how best to use them Discover new ways to engage with healthcare professionals, patients and other stakeholders Identify how to grow your business and deliver a strong ROI Network with senior social media thought leaders Fancy speaking at the conference? Do you know of anyone who may be interested in speaking? We are always on the look-out for new speakers for our upcoming conferences. Let us know - contact the C Conference agenda Day oneDay twoDay three 8:30 Registration & Refreshments9:00 Welcome and Introduction9:10 Working towards a better service for patients: building partnerships across sectors Why there is a need for online forums where healthcare providers and pharmaceuticals can work together to keep patients better informed 9:20 Engaging with patients on healthcare issues through social media: what is the potential? Assessing the potential of social media to change the way patients access the information they need Facilitating discussions and enabling patients to find information on areas that matter to them Creating an interactive community that empowers patients to find the support they need and discuss their conditions with others in the same situation 9:30 Constructing a platform that works well and meets patients' needs What are the essential pre-requisites for creating a sustainable online forum for patients? What will put patients off or damage the success of the project? Examining the pitfalls to avoid Case studies from talkhealth 9:30 Registration & Refreshments10:00 Introduction and Welcome10:15 The regulatory Ouija board:divining how best to proceed in unmarked territory Regulations from the governing regulatory bodies are the guideposts by which the pharmaceutical industry operates to ethically - and successfully - market their brands While these rules and regulations are clear for broadcast media, direct to consumer campaigns and interactions with healthcare providers, there continues to be a lack of specific guidance for online marketing and, in particular, interactive/social media marketing Before you get out the Ouija board or seek guidance from a magic 8-ball, spend an hour with us to look at the global regulatory landscape, from the FDA to the EMA, to divine where we really are - and predict in which direction the industry and regulations are moving 10:30 Social media tools and attracting an audience Types of audience Tools available and how to use them 10:45 Refreshments11:00 Practical Session - Build your own social media campaign Building a campaign Marketing to an audience Gauging expected results 11:15 Morning Refreshments11:30 Global Digital Health: Who's talking to whom, and how?As recently as 2-3 years ago, the decision to get your brand online often came down to a single question: "How can I interact with my consumers online?" In the absense of many large healthcare companies taking the plunge into the dialogue - and for good reason - other dialogues have sprung up to fill the vacuum, specifically patient and HCP communities. In light of this, it's no longer enough to ask "how can I interact...?". Understanding the dynamics of who's communicating online, with whom and in what forums is essential to creating successful and repeatable online marketing campaigns. What's the benefit of an unbranded conversation with a patient? How can we reach consumers, both patients and healthcare practitioners (HCPs) with disease state and brand messages? Will FB ever be a platform to market your product? Are you the best person to carry your message forward? 11:45 Presentation of social media campaign to the group Present your campaign to the rest of the group Explain your key decisions Discuss your ideas with the rest of the group 12:15 Summary, conclusions and questions12:30 Close of Workshop12:30 Lunch12:30 Registration & Refreshments13:00 Welcome & Introduction13:15 Where you should be investing your time when using social media for recruitment With so many different social media networks out there, it can be hard to know where to start. This segment will help delegates get a better idea of where they should be investing their time to get the most out of social media 13:30 Case studies & experts: A look at 2 global case studies and Skype discussions with some of the experts paving the way for the future of Digital Health Innovation is the backbone of the pharmaceutical industry - and online marketing is no exception We'll look at two case studies from our clients who've built successful online marketing campaigns, and hear from some of the trailblazing thought-leaders in online communities and behavioural sciences 13:45 How to incorporate the most popular social media platforms/techniques within your recruitment strategies (Part I)Twitter • Who to follow • How to get more followers • What to tweet • What to re-tweet Facebook • Facebook company pages • What to post on Facebook • How to get more 'likes' • Targeted Facebook advertising LinkedIn • Creating a LinkedIn company profile • Creating a profile on LinkedIn • LinkedIn Corporate Recruiting Solutions14:30 Afternoon Refreshments14:45 Interactive session We'll go beyond the talking, theory, case studies and discussion to exploring and working online Bring your laptop and join us as we log onto some of the necessary tools for online metrics and explore the online communities where your consumers are going to find information about you and your brand 14:45 Afternoon Refreshments15:00 How to incorporate the most popular social media platforms/techniques within your recruitment strategies (Part II)YouTube • Creating a corporate YouTube channel • Video content • How to distribute your video QR Codes • Where to use QR codes • How to use them effectively iPhone app/Android app • What functionality to build into your app • How to launch it Jobcasts • What are they? • Why could they be useful for you? Blogging • Why? • What to blog about?15:45 Summary and conclusions15:50 How to deal with negative feedback How to deal with negative feedback online - no matter whether you were in the right or in the wrong 16:00 Close of Workshop16:15 How to manage user generated content and protect your brand's identity online Examining the introduction of various tools that can be used to track what people are saying about your company 16:40 Summary, conclusions and questions17:00 Close of Workshop8:30 Registration & Refreshments9:00 Chairman's Opening RemarksAndrew Widger, Director, Media Relations, EMEA, Pfizer Group9:10 An overview of Boehringer Ingelheim’s social media strategyJohn Pugh, Director of Digital, Boehringer Ingelheim GmbH How we achieved over 2 million votes for our disease awareness campaign Our approach to Facebook, Twitter and Youtube How gaming is helping us raise disease awareness 9:50 Overview of the opportunities and challenges that social media presents the pharmaceutical industry Melanie Quashie, Web Editor, ABPI An overview of the journey the ABPI and industry has undertaken, and the impact of social media The ABPI’s position on digital communications and the opportunities and challenges this presents An overview of what ABPI members have told us, and what we are doing to support them 10:30 Morning Refreshments11:00 Navigating the regulatory highway: what might regulatory ‘guidance’ mean for the industry?Glenn Byrd, Senior Director, Regulatory Affairs, MedImmune The current state of play Assessment and review of any key recommendations and their significance Status of social media efforts in the USA What is the impact of social media on the European market? The rest of the World? Ensuring compliance; advice and discussion on how the industry needs to respond and plan for the future 11:40 Assessing pharma’s involvement in social media from a legal/regulatory perspectiveJo Joyce, Solicitor, Shoosmiths Introduction & background Legal considerations & legal update Practical points & advice 12:20 Networking Lunch13:30 Pfizer and social media - the Janus viewAndrew Widger, Director, Media Relations, EMEA, Pfizer Group What has been done to date by the company in the social media space What's being achieved? Where are we heading in 2012? 14:10 Use of social media in education to disseminate best practiceJames Quekett, Education Lead, Doctors.net.uk Why traditional knowledge dissemination techniques fail and examples of this failure (NICE Guidelines) How you can use social media to understand the barriers to best practice (ie analysing discussions and comments) Using a peer to peer social network and how this could be used to change behaviour in a collaborative approach 14:50 Afternoon Tea15:20 Panel Discussion: Engaging with patients in a new, effective and interesting way The importance of reaching out to the public and raising awareness of health issues How useful can social media be in spreading information? Building a dialogue with patients and the general public Sustaining contact and interest What methods work the best? John Pugh, Director of Digital, Boehringer Ingelheim GmbHAndrew Widger, Director, Media Relations, EMEA, Pfizer GroupGlenn Byrd, Senior Director, Regulatory Affairs, MedImmuneGary Monk, Managing Director UK, Across Group16:15 Take Aim, Strategy & EngageGary Monk, Managing Director UK, Across Group How do patients and physicians want to engage with pharma online and what does the industry need to consider before entering a dialogue? Understanding what patients want from pharma online: do they even want to talk to us? How and where do physicians want to interact with pharma online? Giving our stakeholders what they want , within a strategic context 16:55 Chairman’s Closing Remarks17:00 Close of Day One8:30 Registration & Refreshments9:00 Chairman's Opening RemarksJuan Ramon Amoros, e-Business Manager, Boehringer Ingelheim Espana S A9:10 The ups and downs of a disease awareness campaign in social media: a live example Technical, commercial and ethical challenges of getting a project underway Choosing a digital agency to partner with The importance of insight Connecting insight, medicine and technology to build something useful Francisco Abad-Marin, Marketing Manager, Respiratory Centre of Excellence, GlaxoSmithKlineNick Broughton, Managing Director, Pharmaceuticalethics.com9:50 Niche social media: using social media within a professional environment and why established platforms are not the answerJuan Ramon Amoros, e-Business Manager, Boehringer Ingelheim Espana S A Assessing the difficulties of adopting platforms like Facebook for use in the professional sphere What is the alternative? Case study of building a cloud computing environment to create an expanded KOL network to support the launch of a new drug 10:30 Morning Refreshments11:00 Case Study: Final results/outcome of pilot using social media to recruit patients in diabetesSara James, Global Enrolment Consultant for Europe, Lilly Research Centre Ltd Details of pilot using social media to recruit cancer patients Lilly's current/future plan for using social media to recruit patients Review of the project and learnings for the future 11:40 Panel Discussion: Engaging with patients in a new, effective and interesting way The importance of reaching out to the public and raising awareness of health issues How useful can social media be in spreading information? Building a dialogue with patients and the general public Sustaining contact and interest What methods work the best? Sara James, Global Enrolment Consultant for Europe, Lilly Research Centre LtdFrancisco Abad-Marin, Marketing Manager, Respiratory Centre of Excellence, GlaxoSmithKlineJuan Ramon Amoros, e-Business Manager, Boehringer Ingelheim Espana S ATova Turkel, Head of Social Media, British Lung Foundation12:25 Utilising internet data as a resource to determine patient perspectivesJames Sawyer, CEO, Prism Ideas Potential uses in market research, clinical development, observational studies Establishing a research protocol Case studies Summary and conclusion 13:00 Networking Lunch14:00 Update from the British Lung Foundation: effective online campaign best practiceTova Turkel, Head of Social Media, British Lung Foundation What the BLF has done to date with social media The next steps we took in our Children's Charter campaign: strategy and tactics Results achieved through campaigning online Measuring success and getting the Board on board What will the BLF be doing next? 14:40 From Nanny to Nudge?John Robinson, User Generated Contact Lead, NHS Choices How NHS choices uses social media to talk with, not talk at the public The weather and weight loss: hot topics Examining our learning curve to success: steeper than first expected? Low budget, solid returns 15:20 Afternoon Tea15:40 Turning health data into something meaningful for the publicCarl Plant, Community Manager, Maverick Television What health data is available? Discussing the quality of the health data Data mashing Some examples of what can be done 16:10 Online communities for healthRobert Benson, Ecommunications Specialist , NHS Birmingham East and North How online communities can deliver better patient care Examples of online communities What are the key performance indicators and ROI? Who would be interested in developing such communities? 16:40 Q&A and discussion sessionCarl Plant, Community Manager, Maverick TelevisionRobert Benson, Ecommunications Specialist , NHS Birmingham East and North16:50 Chairman’s Closing Remarks & Close of Conference Day oneDay twoDay three Workshops Social Media: Our Past, Present and the Future of Digital Health Online Copthorne Tara Hotel 23 January 2012 London, United Kingdom Register To Attend View Programme View Details Copthorne Tara Hotel Scarsdale Place Kensington London W8 5SR United Kingdom The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar. The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park. HOTEL BOOKING FORM Title SubTitle Content Title Description Download Title Description Download Login Title Description Download Login copyright © 2024 SAE Media Group Cookie Policy From May 2011 a new privacy law came into effect across the EU. The law requires that websites ask visitors for consent to use most web cookies. We use cookies to ensure you get the best experience on our website –Tick here to accept cookie use Details of our cookie use may be found here. WHAT IS CPD? CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is: ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’ CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities. Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld. CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading. CPD AND PROFESSIONAL INSTITUTES There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD. For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained. CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities. TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours) Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based. ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. 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What you will learn about
How you will benefit
Learn about the different social media tools available, and how best to use them
Discover new ways to engage with healthcare professionals, patients and other stakeholders
Identify how to grow your business and deliver a strong ROI
Network with senior social media thought leaders
Fancy speaking at the conference? Do you know of anyone who may be interested in speaking? We are always on the look-out for new speakers for our upcoming conferences. Let us know - contact the C Conference agenda Day oneDay twoDay three 8:30 Registration & Refreshments9:00 Welcome and Introduction9:10 Working towards a better service for patients: building partnerships across sectors Why there is a need for online forums where healthcare providers and pharmaceuticals can work together to keep patients better informed 9:20 Engaging with patients on healthcare issues through social media: what is the potential? Assessing the potential of social media to change the way patients access the information they need Facilitating discussions and enabling patients to find information on areas that matter to them Creating an interactive community that empowers patients to find the support they need and discuss their conditions with others in the same situation 9:30 Constructing a platform that works well and meets patients' needs What are the essential pre-requisites for creating a sustainable online forum for patients? What will put patients off or damage the success of the project? Examining the pitfalls to avoid Case studies from talkhealth 9:30 Registration & Refreshments10:00 Introduction and Welcome10:15 The regulatory Ouija board:divining how best to proceed in unmarked territory Regulations from the governing regulatory bodies are the guideposts by which the pharmaceutical industry operates to ethically - and successfully - market their brands While these rules and regulations are clear for broadcast media, direct to consumer campaigns and interactions with healthcare providers, there continues to be a lack of specific guidance for online marketing and, in particular, interactive/social media marketing Before you get out the Ouija board or seek guidance from a magic 8-ball, spend an hour with us to look at the global regulatory landscape, from the FDA to the EMA, to divine where we really are - and predict in which direction the industry and regulations are moving 10:30 Social media tools and attracting an audience Types of audience Tools available and how to use them 10:45 Refreshments11:00 Practical Session - Build your own social media campaign Building a campaign Marketing to an audience Gauging expected results 11:15 Morning Refreshments11:30 Global Digital Health: Who's talking to whom, and how?As recently as 2-3 years ago, the decision to get your brand online often came down to a single question: "How can I interact with my consumers online?" In the absense of many large healthcare companies taking the plunge into the dialogue - and for good reason - other dialogues have sprung up to fill the vacuum, specifically patient and HCP communities. In light of this, it's no longer enough to ask "how can I interact...?". Understanding the dynamics of who's communicating online, with whom and in what forums is essential to creating successful and repeatable online marketing campaigns. What's the benefit of an unbranded conversation with a patient? How can we reach consumers, both patients and healthcare practitioners (HCPs) with disease state and brand messages? Will FB ever be a platform to market your product? Are you the best person to carry your message forward? 11:45 Presentation of social media campaign to the group Present your campaign to the rest of the group Explain your key decisions Discuss your ideas with the rest of the group 12:15 Summary, conclusions and questions12:30 Close of Workshop12:30 Lunch12:30 Registration & Refreshments13:00 Welcome & Introduction13:15 Where you should be investing your time when using social media for recruitment With so many different social media networks out there, it can be hard to know where to start. This segment will help delegates get a better idea of where they should be investing their time to get the most out of social media 13:30 Case studies & experts: A look at 2 global case studies and Skype discussions with some of the experts paving the way for the future of Digital Health Innovation is the backbone of the pharmaceutical industry - and online marketing is no exception We'll look at two case studies from our clients who've built successful online marketing campaigns, and hear from some of the trailblazing thought-leaders in online communities and behavioural sciences 13:45 How to incorporate the most popular social media platforms/techniques within your recruitment strategies (Part I)Twitter • Who to follow • How to get more followers • What to tweet • What to re-tweet Facebook • Facebook company pages • What to post on Facebook • How to get more 'likes' • Targeted Facebook advertising LinkedIn • Creating a LinkedIn company profile • Creating a profile on LinkedIn • LinkedIn Corporate Recruiting Solutions14:30 Afternoon Refreshments14:45 Interactive session We'll go beyond the talking, theory, case studies and discussion to exploring and working online Bring your laptop and join us as we log onto some of the necessary tools for online metrics and explore the online communities where your consumers are going to find information about you and your brand 14:45 Afternoon Refreshments15:00 How to incorporate the most popular social media platforms/techniques within your recruitment strategies (Part II)YouTube • Creating a corporate YouTube channel • Video content • How to distribute your video QR Codes • Where to use QR codes • How to use them effectively iPhone app/Android app • What functionality to build into your app • How to launch it Jobcasts • What are they? • Why could they be useful for you? Blogging • Why? • What to blog about?15:45 Summary and conclusions15:50 How to deal with negative feedback How to deal with negative feedback online - no matter whether you were in the right or in the wrong 16:00 Close of Workshop16:15 How to manage user generated content and protect your brand's identity online Examining the introduction of various tools that can be used to track what people are saying about your company 16:40 Summary, conclusions and questions17:00 Close of Workshop8:30 Registration & Refreshments9:00 Chairman's Opening RemarksAndrew Widger, Director, Media Relations, EMEA, Pfizer Group9:10 An overview of Boehringer Ingelheim’s social media strategyJohn Pugh, Director of Digital, Boehringer Ingelheim GmbH How we achieved over 2 million votes for our disease awareness campaign Our approach to Facebook, Twitter and Youtube How gaming is helping us raise disease awareness 9:50 Overview of the opportunities and challenges that social media presents the pharmaceutical industry Melanie Quashie, Web Editor, ABPI An overview of the journey the ABPI and industry has undertaken, and the impact of social media The ABPI’s position on digital communications and the opportunities and challenges this presents An overview of what ABPI members have told us, and what we are doing to support them 10:30 Morning Refreshments11:00 Navigating the regulatory highway: what might regulatory ‘guidance’ mean for the industry?Glenn Byrd, Senior Director, Regulatory Affairs, MedImmune The current state of play Assessment and review of any key recommendations and their significance Status of social media efforts in the USA What is the impact of social media on the European market? The rest of the World? Ensuring compliance; advice and discussion on how the industry needs to respond and plan for the future 11:40 Assessing pharma’s involvement in social media from a legal/regulatory perspectiveJo Joyce, Solicitor, Shoosmiths Introduction & background Legal considerations & legal update Practical points & advice 12:20 Networking Lunch13:30 Pfizer and social media - the Janus viewAndrew Widger, Director, Media Relations, EMEA, Pfizer Group What has been done to date by the company in the social media space What's being achieved? Where are we heading in 2012? 14:10 Use of social media in education to disseminate best practiceJames Quekett, Education Lead, Doctors.net.uk Why traditional knowledge dissemination techniques fail and examples of this failure (NICE Guidelines) How you can use social media to understand the barriers to best practice (ie analysing discussions and comments) Using a peer to peer social network and how this could be used to change behaviour in a collaborative approach 14:50 Afternoon Tea15:20 Panel Discussion: Engaging with patients in a new, effective and interesting way The importance of reaching out to the public and raising awareness of health issues How useful can social media be in spreading information? Building a dialogue with patients and the general public Sustaining contact and interest What methods work the best? John Pugh, Director of Digital, Boehringer Ingelheim GmbHAndrew Widger, Director, Media Relations, EMEA, Pfizer GroupGlenn Byrd, Senior Director, Regulatory Affairs, MedImmuneGary Monk, Managing Director UK, Across Group16:15 Take Aim, Strategy & EngageGary Monk, Managing Director UK, Across Group How do patients and physicians want to engage with pharma online and what does the industry need to consider before entering a dialogue? Understanding what patients want from pharma online: do they even want to talk to us? How and where do physicians want to interact with pharma online? Giving our stakeholders what they want , within a strategic context 16:55 Chairman’s Closing Remarks17:00 Close of Day One8:30 Registration & Refreshments9:00 Chairman's Opening RemarksJuan Ramon Amoros, e-Business Manager, Boehringer Ingelheim Espana S A9:10 The ups and downs of a disease awareness campaign in social media: a live example Technical, commercial and ethical challenges of getting a project underway Choosing a digital agency to partner with The importance of insight Connecting insight, medicine and technology to build something useful Francisco Abad-Marin, Marketing Manager, Respiratory Centre of Excellence, GlaxoSmithKlineNick Broughton, Managing Director, Pharmaceuticalethics.com9:50 Niche social media: using social media within a professional environment and why established platforms are not the answerJuan Ramon Amoros, e-Business Manager, Boehringer Ingelheim Espana S A Assessing the difficulties of adopting platforms like Facebook for use in the professional sphere What is the alternative? Case study of building a cloud computing environment to create an expanded KOL network to support the launch of a new drug 10:30 Morning Refreshments11:00 Case Study: Final results/outcome of pilot using social media to recruit patients in diabetesSara James, Global Enrolment Consultant for Europe, Lilly Research Centre Ltd Details of pilot using social media to recruit cancer patients Lilly's current/future plan for using social media to recruit patients Review of the project and learnings for the future 11:40 Panel Discussion: Engaging with patients in a new, effective and interesting way The importance of reaching out to the public and raising awareness of health issues How useful can social media be in spreading information? Building a dialogue with patients and the general public Sustaining contact and interest What methods work the best? Sara James, Global Enrolment Consultant for Europe, Lilly Research Centre LtdFrancisco Abad-Marin, Marketing Manager, Respiratory Centre of Excellence, GlaxoSmithKlineJuan Ramon Amoros, e-Business Manager, Boehringer Ingelheim Espana S ATova Turkel, Head of Social Media, British Lung Foundation12:25 Utilising internet data as a resource to determine patient perspectivesJames Sawyer, CEO, Prism Ideas Potential uses in market research, clinical development, observational studies Establishing a research protocol Case studies Summary and conclusion 13:00 Networking Lunch14:00 Update from the British Lung Foundation: effective online campaign best practiceTova Turkel, Head of Social Media, British Lung Foundation What the BLF has done to date with social media The next steps we took in our Children's Charter campaign: strategy and tactics Results achieved through campaigning online Measuring success and getting the Board on board What will the BLF be doing next? 14:40 From Nanny to Nudge?John Robinson, User Generated Contact Lead, NHS Choices How NHS choices uses social media to talk with, not talk at the public The weather and weight loss: hot topics Examining our learning curve to success: steeper than first expected? Low budget, solid returns 15:20 Afternoon Tea15:40 Turning health data into something meaningful for the publicCarl Plant, Community Manager, Maverick Television What health data is available? Discussing the quality of the health data Data mashing Some examples of what can be done 16:10 Online communities for healthRobert Benson, Ecommunications Specialist , NHS Birmingham East and North How online communities can deliver better patient care Examples of online communities What are the key performance indicators and ROI? Who would be interested in developing such communities? 16:40 Q&A and discussion sessionCarl Plant, Community Manager, Maverick TelevisionRobert Benson, Ecommunications Specialist , NHS Birmingham East and North16:50 Chairman’s Closing Remarks & Close of Conference Day oneDay twoDay three Workshops Social Media: Our Past, Present and the Future of Digital Health Online Copthorne Tara Hotel 23 January 2012 London, United Kingdom Register To Attend View Programme View Details Copthorne Tara Hotel Scarsdale Place Kensington London W8 5SR United Kingdom The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. 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Hon Senator Senior General Sergeant Sergeant Major Sheikh Sir Sister Sous-lieutenant Squadron Leader Squadron Leader (Ret'd) Staff Brigadier Staff Sergeant Sultan Superintendent Surgeon Commodore Surgeon Rear Admiral Surgeon Vice Admiral The Honourable The Honourable Dr The Honourable Lord The Honourable Miss The Honourable Mr The Honourable Mr Justice The Most Reverend The Right Honourable The Right Honourable Baroness The Right Honourable Lord The Right Honourable Sir The Right Reverend Very Reverend Very Reverend Dr Vice Admiral Vice Admiral d'escadre Vice Admiral Sir Vice Amiral d'escadre Vice Chairman Vice President Viscount Warrant Officer Wing Commander Other First Name* Surname* Email* Phone* Address* I'm a returning attendee from a previous event I would like to sponsor/exhibit at an event Which conference are you interested in sponsoring? Select ...Counter UAS Technology USA Energy From WasteMilitary Airlift and Air-to-Air RefuellingPre-Filled Syringes and Injectable Drug Devices Maritime Reconnaissance and Surveillance TechnologyMobile Deployable CommunicationsUAV Technology USACounter UAS Homeland Security USARNA Therapeutics AI in Drug DiscoveryFuture Soldier TechnologyMilitary Robotics & Autonomous SystemsCounter UAS Technology EuropeLoitering Munitions USASmart Water SystemsFuture Armoured Vehicles Situational AwarenessMilitary Space Situational Awareness Pre-Filled Syringes and Injectable Drug Devices East CoastFuture Armoured Vehicles Central and Eastern EuropeHelicopter Technology Central and Eastern EuropePre-Filled Syringes and Injectable Drug Devices West CoastFuture Soldier Technology USAMILSATCOM USAInjectable Drug DeliveryCounter UAS Middle East & AfricaMilitary Robotics and Autonomous Systems USAUnmanned Maritime Systems Technology USAThe Space Logistics ConferenceDefence ExportsCounter UAS Homeland Security EuropeUAV TechnologyDefence Aviation SafetyCounter UAS Commercial ShippingAirborne ISRGlobal MilSatCom 2025Air and Missile Defence Technology Loitering MunitionsFuture Armoured Vehicles Survivability Not listed above? 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Lead Sponsor Speaking Exhibit Networking Reception Sponsor Coffee/Tea Break Sponsor Lunch Sponsor Branding Package Lanyards Sponsor Organisation* Website Job Title* Title Mr Mrs Miss Ms Dr Select ... 1st Lieutenant 1st Sergeant 2nd Lieutenant Admiral Admiral Sir Air Chief Marshall Air Commodore Air Marshal Air Vice Marshal Ambassador Archbishop Assistant Chief Constable Assistant Commissioner Assistant Director Assistant Professor Associate Professor Attorney Baron Baroness Bishop blank Brigadier Brigadier General Brigadier General (Ret’d) Brother Bsc Captain Chairman Chef de service administratif Chef D'escadron Chief Chief Constable Chief Inspector Chief Mast Sergeant Chief Petty Officer Chief Sergeant Chief Superintendent Colonel Colonel (Ret’d) Commandant Commander Commander Captain Commander General Commissaire Capitaine Commissaire Colonel Commissaire commandant Commissaire en chef Commissaire General Commissaire General de brigade Commissaire general de division Commissaire lieutenant Commissaire Lieutenant Colonel Commissaire principal Commissioner Commodore Commodore (Ret’d) Congressman Contre-Amiral Controleur des Armees Controleur general des armees Corporal Councillor Dame Datuk Deputy Deputy Assistant Commissioner Deputy Chief Constable Deputy Commissioner Deputy Director General Detective Detective Chief Inspector Detective Constable Detective Inspector Detective Sargeant Detective Superintendent Director Doctor Earl Esq Father Federal Agent Flight Lieutenant Flight Sergeant Frau Frau Dr General General (Ret'd) General Manager General Sir Governor Grand Duke Group Captain Herr Herr Dr His Excellency His Grace Most Rev His Highness His Honour His Majesty King His Royal Highness His Royal Highness Prince Honourable Honourable Dr Honourable Judge Honourable Mr Justice Ing Ingenieur des ETA Ingenieur d'etudes et de fabrications Ingenieur divissionaire des TPE Ingenieur en chef 1c des ETTM Ingenieur en chef de l'armement Ingenieur en chef de l'armentent Ingenieur en chef des ETA Ingenieur en chef des P et C Ingenieur general 2c de l'armemnt Ingenieur general de l'armement Ingenieur General hc de l'armement Ingenieur principal de l'armement Ingenieur principal des ETA Inspecteur principal des impots Inspector Inspector General Judge King Lady Lieutenant Lieutenant Commander Lieutenant Colonel Lieutenant Colonel (Ret'd) Lieutenant Commander Lieutenant General Lieutenant General Sir Lord Ma Madame Magistrat Lieutenant Colonel Major Major (Ret'd) Major Brigadier Major General Major General (ret'd) Major Sargeant Managing Director Master Sergeant Minister Monsieur Monsignor Most Reverend Most Reverend Archbishop Most Reverend Bishop Most Reverend Dr MP Mr. Ms. Msc myt Ph.D Police Constable Police Director President President & Chief Executive Officer Prince Prof Professor Professor Dame Professor Dr Rear Admiral Reverend Reverend Dr Reverend Professor Right Admiral Right Honourable Right Rev Rt Hon Rt Hon Dame Rt Hon Lord Rt Hon Lord Justice Rt Hon Sir Rt Honourable Rt Rev Rt Rev Dr Rt Rev Lord Rt Rev Mgr Rt Rev Monsignor Rt. Hon Senator Senior General Sergeant Sergeant Major Sheikh Sir Sister Sous-lieutenant Squadron Leader Squadron Leader (Ret'd) Staff Brigadier Staff Sergeant Sultan Superintendent Surgeon Commodore Surgeon Rear Admiral Surgeon Vice Admiral The Honourable The Honourable Dr The Honourable Lord The Honourable Miss The Honourable Mr The Honourable Mr Justice The Most Reverend The Right Honourable The Right Honourable Baroness The Right Honourable Lord The Right Honourable Sir The Right Reverend Very Reverend Very Reverend Dr Vice Admiral Vice Admiral d'escadre Vice Admiral Sir Vice Amiral d'escadre Vice Chairman Vice President Viscount Warrant Officer Wing Commander Other First Name* Surname* Email* Phone* Address* What are your sponsorship goals? I'm a returning sponsor from a previous event Where did you hear about SAE Media Group? SIGN UP OR LOGIN SIGN UP/LOG IN with linked in EMAIL* PASSWORD* Keep me signed in Sign up Forgotten Password? 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EMAIL* PASSWORD* CONFIRM* TITLE* Mr Mrs Miss Ms Dr Select ... 1st Lieutenant 1st Sergeant 2nd Lieutenant Admiral Admiral Sir Air Chief Marshall Air Commodore Air Marshal Air Vice Marshal Ambassador Archbishop Assistant Chief Constable Assistant Commissioner Assistant Director Assistant Professor Associate Professor Attorney Baron Baroness Bishop blank Brigadier Brigadier General Brigadier General (Ret’d) Brother Bsc Captain Chairman Chef de service administratif Chef D'escadron Chief Chief Constable Chief Inspector Chief Mast Sergeant Chief Petty Officer Chief Sergeant Chief Superintendent Colonel Colonel (Ret’d) Commandant Commander Commander Captain Commander General Commissaire Capitaine Commissaire Colonel Commissaire commandant Commissaire en chef Commissaire General Commissaire General de brigade Commissaire general de division Commissaire lieutenant Commissaire Lieutenant Colonel Commissaire principal Commissioner Commodore Commodore (Ret’d) Congressman Contre-Amiral Controleur des Armees Controleur general des armees Corporal Councillor Dame Datuk Deputy Deputy Assistant Commissioner Deputy Chief Constable Deputy Commissioner Deputy Director General Detective Detective Chief Inspector Detective Constable Detective Inspector Detective Sargeant Detective Superintendent Director Doctor Earl Esq Father Federal Agent Flight Lieutenant Flight Sergeant Frau Frau Dr General General (Ret'd) General Manager General Sir Governor Grand Duke Group Captain Herr Herr Dr His Excellency His Grace Most Rev His Highness His Honour His Majesty King His Royal Highness His Royal Highness Prince Honourable Honourable Dr Honourable Judge Honourable Mr Justice Ing Ingenieur des ETA Ingenieur d'etudes et de fabrications Ingenieur divissionaire des TPE Ingenieur en chef 1c des ETTM Ingenieur en chef de l'armement Ingenieur en chef de l'armentent Ingenieur en chef des ETA Ingenieur en chef des P et C Ingenieur general 2c de l'armemnt Ingenieur general de l'armement Ingenieur General hc de l'armement Ingenieur principal de l'armement Ingenieur principal des ETA Inspecteur principal des impots Inspector Inspector General Judge King Lady Lieutenant Lieutenant Commander Lieutenant Colonel Lieutenant Colonel (Ret'd) Lieutenant Commander Lieutenant General Lieutenant General Sir Lord Ma Madame Magistrat Lieutenant Colonel Major Major (Ret'd) Major Brigadier Major General Major General (ret'd) Major Sargeant Managing Director Master Sergeant Minister Monsieur Monsignor Most Reverend Most Reverend Archbishop Most Reverend Bishop Most Reverend Dr MP Mr. Ms. Msc myt Ph.D Police Constable Police Director President President & Chief Executive Officer Prince Prof Professor Professor Dame Professor Dr Rear Admiral Reverend Reverend Dr Reverend Professor Right Admiral Right Honourable Right Rev Rt Hon Rt Hon Dame Rt Hon Lord Rt Hon Lord Justice Rt Hon Sir Rt Honourable Rt Rev Rt Rev Dr Rt Rev Lord Rt Rev Mgr Rt Rev Monsignor Rt. Hon Senator Senior General Sergeant Sergeant Major Sheikh Sir Sister Sous-lieutenant Squadron Leader Squadron Leader (Ret'd) Staff Brigadier Staff Sergeant Sultan Superintendent Surgeon Commodore Surgeon Rear Admiral Surgeon Vice Admiral The Honourable The Honourable Dr The Honourable Lord The Honourable Miss The Honourable Mr The Honourable Mr Justice The Most Reverend The Right Honourable The Right Honourable Baroness The Right Honourable Lord The Right Honourable Sir The Right Reverend Very Reverend Very Reverend Dr Vice Admiral Vice Admiral d'escadre Vice Admiral Sir Vice Amiral d'escadre Vice Chairman Vice President Viscount Warrant Officer Wing Commander Other FIRST NAME* SURNAME* COUNTRY* Select ...United KingdomUSAGermanyFranceItalyIndiaNetherlandsSwitzerlandBelgium------------------------------AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarctica-CaseyAntarctica-ScottAntigua and BarbudaArgentinaArmeniaArubaAscension IslandsAshmore & Cartier IslandsAtlantic EastAtlantic WestAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBrunei DarussalamBulgariaBurkina FasoBurmaBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandClipperton IslandCocos (Keeling) IslandsColombiaComorosCongoCook IslandsCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEaster IslandEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaEuropeFalkland IslandsFaroe IslandsFijiFinlandFrench GuianaFrench PolynesiaGabonGalapagos IslandsGambiaGaza StripGeorgiaGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHawaiiHondurasHong KongHungaryIcelandIndonesiaIran, Islamic Republic ofIraqIrelandIsraelIvory CoastJamaicaJapanJordanKazakhstanKenyaKiribatiKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarianas IslandsMarshall IslandsMartiniqueMauritaniaMauritiusMayotte IslandsMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlands AntillesNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNoneNorfolk IslandNorth KoreaNorwayOmanPakistanPalauPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRéunionRomaniaRussiaRwandaSaint HelenaSaint Kitts and NevisSaint LuciaSaint Vincent/GrenadinesSamoaSan MarinoSao TomeSaudi ArabiaScotlandSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSomoa WesternSouth AfricaSouth KoreaSpainSri LankaSudanSurinameSwazilandSwedenSyriaTahitiTaiwanTajikistanTanzaniaTatarstanTBCThailandTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUruguayUzbekistanVanatuVanuatuVatican City (Holy See)VenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.Wallis And FutunaWest BankWest IndiesWestern SaharaYemenYugoslaviaZaireZambiaZimbabwe ORGANISATION* JOB TITLE* PHONE* I would like to receive information about other SAE Media Group products and services Keep me logged in * I have read and understood the full Terms of Use (please click here to see full Terms of Use - please note these will open in a new window). 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As recently as 2-3 years ago, the decision to get your brand online often came down to a single question: "How can I interact with my consumers online?" In the absense of many large healthcare companies taking the plunge into the dialogue - and for good reason - other dialogues have sprung up to fill the vacuum, specifically patient and HCP communities. In light of this, it's no longer enough to ask "how can I interact...?".
Understanding the dynamics of who's communicating online, with whom and in what forums is essential to creating successful and repeatable online marketing campaigns.
Twitter • Who to follow • How to get more followers • What to tweet • What to re-tweet
Facebook • Facebook company pages • What to post on Facebook • How to get more 'likes' • Targeted Facebook advertising
LinkedIn • Creating a LinkedIn company profile • Creating a profile on LinkedIn • LinkedIn Corporate Recruiting Solutions
YouTube • Creating a corporate YouTube channel • Video content • How to distribute your video
QR Codes • Where to use QR codes • How to use them effectively
iPhone app/Android app • What functionality to build into your app • How to launch it
Jobcasts • What are they? • Why could they be useful for you?
Blogging • Why? • What to blog about?
Andrew Widger, Director, Media Relations, EMEA, Pfizer Group
John Pugh, Director of Digital, Boehringer Ingelheim GmbH
Melanie Quashie, Web Editor, ABPI
Glenn Byrd, Senior Director, Regulatory Affairs, MedImmune
Jo Joyce, Solicitor, Shoosmiths
James Quekett, Education Lead, Doctors.net.uk
Gary Monk, Managing Director UK, Across Group
Juan Ramon Amoros, e-Business Manager, Boehringer Ingelheim Espana S A
Francisco Abad-Marin, Marketing Manager, Respiratory Centre of Excellence, GlaxoSmithKline
Nick Broughton, Managing Director, Pharmaceuticalethics.com
Sara James, Global Enrolment Consultant for Europe, Lilly Research Centre Ltd
Tova Turkel, Head of Social Media, British Lung Foundation
James Sawyer, CEO, Prism Ideas
John Robinson, User Generated Contact Lead, NHS Choices
Carl Plant, Community Manager, Maverick Television
Robert Benson, Ecommunications Specialist , NHS Birmingham East and North
Copthorne Tara Hotel 23 January 2012 London, United Kingdom
The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.
The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.
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CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:
‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’
CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.
Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.
CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.
There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.
For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.
CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.
Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.
‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.
‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.
The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.
As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.
Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.
We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com
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