PROTECTING PRODUCT INNOVATION
An Executive Briefing on the Intellectual Property protection of Nutraceuticals and Functional Foods
Briefing Leader: Dr Amanda Easey, assisted by Garry Mills and Duncan Curley of specialist IP law firm Innovate Legal
About the Executive Briefing
The aim of this Executive Briefing is to discuss the options available for the legal protection of nutraceuticals and functional foods. The Briefing will focus on intellectual property (IP) rights and will seek to explain how IP rights can be used practically in order to secure market share. Case studies will be discussed and strategies will be suggested for protecting product innovation.
Who Should Attend?
This Briefing will be of interest to those involved in the development of novel nutraceuticals and functional foods. The Briefing is intended for non-specialists working in the sector who require an introduction to IP rights and how they can be used, but the topics and case studies will be discussed in sufficient detail to interest those who already have a working knowledge of IP.
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Benefits of Attending – This Briefing will Enable You:
♦ To gain insight into the different types of IP rights ♦
♦ To understand how trademarks, copyright and designs can be used to develop and support a brand ♦
Workshop agenda
Basics of IP Protection: An Overview Amanda Easey , Specialist IP Lawyer , Innovate Legal
What legal rights are available to protect exclusivity?
Patents
Trademarks and brands
Copyright and designs
Rights in data
Trade secrets
Developing and Supporting a Brand
Registering logos, colours, shapes and package designs
Health and nutrition claims
Dealing with ‘lookalike’ products
Amanda Easey , Specialist IP Lawyer , Innovate Legal Garry Mills , Head of Trade Marks and Brands, Innovate Legal
Nutraceuticals suitable for patent protection
Obtaining a patent: process and cost
The need to show a technical effect
Legal rights granted under a patent
Lessons from the pharmaceutical industry:
Formulations
Delivery systems
New processes
Duncan Curley, Director, Innovate Legal Amanda Easey , Specialist IP Lawyer , Innovate Legal IP in action: Case Studies Amanda Easey , Specialist IP Lawyer , Innovate Legal
Patents: Ajinomoto v. NutraSweet
Brands: The Vodkat case
Product claims: Ajinomoto v. Asda Stores
Patent validity: Wysong Corporation v. Nestec
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2024
SAE Media Group
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