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Incorporating Social Media Tactics into Pharmaceutical and Biotech Strategy
25 January 2011
Incorporating Social Media Tactics into Pharmaceutical and Biotech Strategy

in association with

Clarescent logo

www.clarescent.com

10.00am - 4.00pm

about the workshop

This workshop is designed to help pharmaceutical and biotech professionals make the most of social media.  Workshop attendees will explore innovative social media case studies both within and outside of the industry and will discuss novel approaches to incorporate social media tactics into their larger strategies.  Further, attendees will examine the regulatory issues surrounding the use of social media and will work to identify the changes that will have to take place in industry to ensure that this exciting new channel is maximised.

Attend this workshop to...

  • Gain an understanding of progress in social media as it pertains to pharmaceuticals
  • Identify implications and critical success factors for pharma/biotech companies
  • Discuss governance to drive success both at the executive leadership level and at the operational level

Scroll down for the full programme...

about the leaders

Kashif Chaudhry
Managing Director, Clarescent

 

Kashif Chaudhry photo

 

Kashif has over fifteen years of strategy and management consulting experience in addition to more than five years of industry experience.  He has worked extensively with clients in the life sciences industry, both in North America and Europe.  Kashif has consulted on a variety of issues including strategy formulation, product commercialisation, market segmentation, KOL management and scenario planning.  Previously, Kashif was a Vice-President in Gemini Consulting's Life Sciences practice and a global account executive for two of their global life sciences clients.  Kashif holds a BS from the Johns Hopkins University, a MS from the University of Southern California, and an MBA from Northwestern University's Kellogg Graduate School of Management.  Clients he has consulted with include Astellas, Bayer, Eli Lilly, Johnson & Johnson and Wyeth among others.

Jennifer Sayer
Consultant, Clarescent

 

 

 

Jennifer has four years of consulting experience and over seven years of experience in the pharmaceutical industry. Before joining Clarescent, Jennifer was employed by Merck where her industry experience included the development of analytical methods for evaluation of drug substances and products in support of new drug filings. More recently, Jennifer served as a liaison between Merck and international pharmacopoeia to represent the pharmaceutical company's perspective in regards to public testing standards and compendial requirements. She has represented Merck to industry groups and has participated in several industry-wide collaborative responses to influence international compendia. Companies she has consulted with since joining Clarescent include Wyeth, Johnson and Johnson, Cardinal Health, and Genentech. Jennifer holds a BA in Chemistry from Immaculata University and an MS in Chemistry from West Chester University.

about the organisation

Clarescent LLC provides strategic business consulting and implementation services to the pharmaceutical, biotechnology, medical device, and diagnostics industries.  Bringing together deep industry expertise and proven methodologies based on our collaborative approach, we help our clients successfully overcome their pressing challenges and drive value.

Clarescent's areas of focus include:

  • strategic planning and business planning
  • marketing strategy and brand planning
  • launch strategy, planning and execution
  • integration of commercial and R&D functions
  • lean organisation design
  • responsive supply chain management
  • mergers, acquisitions and licensing, and post-merger integration

Workshop agenda

clock

10:00

Registration and coffee

clock

10:30

Introductions, objectives and agenda review

clock

10:45

The social media landscape

  • Summary cases of success stories across industries
  • clock

    11:15

    Group discussion

  • Disseminating news
  • Marketing
  • Collecting adverse event data
  • Patient advocacy
  • Education
  • Building advocacy
  • clock

    12:00

    The view of the regulatory authorities

  • Who is involved?
  • What is their perspective?
  • clock

    12:20

    Lunch

    clock

    13:20

    The social media landscape in the healthcare industries

  • Summary cases of success stories
  • clock

    13:50

    Group discussion

  • Patients, HCPs, KOLs etc
  • clock

    14:35

    Afternoon tea

    clock

    14:50

    Group discussion

  • What has to change?
  • clock

    15:10

    Group discussion

  • How to manage efforts both at leadership and operational levels
  • clock

    15:45

    Next steps and Q&A

    clock

    16:00

    End of workshop

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