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Opinion Leader Development
28 June 2011
Opinion Leader Development

Workshop host:

  • Neil Kendle, Director, Kendle Healthcare

Who should attend this workshop?

Chief Executives, Vice Presidents, Heads, Directors, and Project Leaders of

  • Medical Science Liaisons, MSLs
  • Medical Affairs, Scientific Affairs
  • Medical Advisors, Scientific Advisors
  • KOL Development, KOL Relationships
  • Key Opinion Management
  • External Speaker Faculty Management
  • Medical Communications
  • Clinical Outcomes
  • Scientific Affairs
  • Medical Education
  • External Stakeholder Management/Liaison
  • Programme/Product/Brand Management
  • Marketing
  • Professional Education

 

 
 

 

 

            

What is this workshop about?

We all recognize the importance of opinion leaders to the successful development and commercialization of pharmaceuticals. Working with opinion leaders can bring difficulties - choosing the right people to collaborate with; compliance with internal rules and external regulations; internal communications; ensuringthat the best fit opinion leaders will want to work with you. However, a systematic approach to the identification, mapping and development of opinion leaders brings enormous benefits.

The workshop will look at strategies and tactics for building long-term relationshps with opinion leaders, taking into account the needs of both the company and the opinion leaders themselves.

The workshop will cover:

  • Establishing and maintaining long-term relationships
  • Internal co-ordination and objective setting to ensure optimum KOL management across functions and geographies
  • Choosing the right KOL for the task
  • Setting up open and transparent frameworks for industry-KOL interaction
  • Appropriate KOL activities for each stage of the product lifecycle

Delegates will be given practical tools and guidance for optimizing opinion leader interactions

Who is leading this workshop?

 

Neil Kendle, Director, Kendle Healthcare

Neil is one of the most experienced healthcare communications consultants in Europe with over 25 years of consultancy experience.

After working as a clinical psychologist, Neil moved to the pharmaceutical industry. He worked in various capacities in sales, clinical trials and marketing, before moving into PR, initially at Burson Marstellar, then the largest PR agency in the world. In 1987 he established Fusion Communications. Fusion became one of the most successful and highly regarded UK-based consultancies, working on UK, Pan-European and global programmes. It was during this time that Neil pioneered many ground breaking initiatives that have subsequently become standard practices in healthcare communications. In 1998 Fusion was acquired by the Lowe Group, becoming Lowe Fusion Healthcare.

Kendle Healthcare concentrates exclusively on opinion leader development, including strategic consultancy, opinion leader identification and profiling and stakeholder mapping.

Where does the workshop take place?

This workshop will take place at the Hotel Vier Jahreszeiten Kempinski, Munich on Tuesday 28th June 2011.

Workshop agenda

clock

13:30

Registration & Coffee

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14:00

Welcome and Introductions

clock

14:10

Developing long-term, mutually beneficial relationships with KOLs. What do we want from them; what do they want from us?

clock

14:50

Group exercise: What type of Opinion Leader, when?

  • Mix of opinion leaders
  • For trials
  • For marketing activities
  • clock

    15:30

    Afternoon Tea

    clock

    15:50

    Identification and evaluation of opinion leaders

  • Identifying KOLs and rising stars
  • Profiling
  • Network and stakeholder mapping
  • clock

    16:30

    Discussion and questions

    clock

    17:00

    End of workshop

    Hotel Vier Jahreszeiten Kempinski

    Maximilianstrabe 17
    Munich D-80539
    Germany

    Hotel Vier Jahreszeiten Kempinski

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