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KOL Relationship Management & Segmentation
29 September 2009
KOL Relationship Management & Segmentation

The integration of a key opinion leader into a drug development project can be a powerful tool. With identification and management of a KOL the key to the successful retention and utilisation of a KOL this workshop aims to provide an overview of the pitfalls that can be suffered, and provide much needed wisdom from those who work with KOLs on a regular basis.

About your workshop leader:

Anja Frommelt (M.B.A.) is a freelance consultant and project manager for Bayer Schering Pharma AG, a global pharmaceutical company in Berlin, currently working in Key Opinion Leader Management in the Global Xarelto team.  As a consultant to the global marketing department, she manages marketing and customer relationship projects worldwide.

Workshop agenda

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13:30

Registration & Coffee

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14:00

Welcome & Introduction

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14:10

Identifying and ranking relevant KOLs for a project

  • Identifying and rankinf relevant KOLs for a project
  • Assessing their value and importance within their field
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    14:40

    Approaching KOLs for involvement

  • Appropriate ways to approach a KOL for a project
  • Agreeing the terms of the relationship
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    15:10

    Managing the relationship

  • Maintaining a fruitful relationship in the short and long term
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    15:40

    Afternoon Tea

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    16:00

    Regulatory considerations

  • The regulatory landscape surrounding these associations
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    16:30

    A KOLs sphere of influence

  • How far does their power to influence reach?
  • Making the most of this influence
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    17:00

    Open Discussion

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    17:30

    Close of Workshop

    Crowne Plaza Hotel - St James

    Buckingham Gate 45/51
    London SW1E 6AF
    United Kingdom

    Crowne Plaza Hotel - St James

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