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Social Media in the Pharmaceutical Industry
9 July - 10 July 2012
Social Media in the Pharmaceutical Industry

2012 is an exciting year for social media: the year social media goes viral.

The pharmaceutical industry have been waiting for guidance from the FDA and now they have finally shed some light with their 'Off-Label Use' with some mention regarding social media. Although this is not directly aimed at social media, the fact that the FDA discusses social media demonstrates the importance.

With this industry moving at a rapid pace, and with more patients and healthcare professionals becoming more tech-savvy, the pharmaceuticals industry need to embrace social media.

  • Hear about all the latest regulatory guidances and
  • Engaging patients and doctors through effective social media channels
  • Gaining 'buy in' from management and customers to drive social media in the workplace
  • Improving brand and image reputation
  • Overcoming cultural barriers and dealing with change management
  • Establishing the return on investment for your social media activities
  • First-response: the use of social media in responding first-hand in a crisis

 

Greg Kueterman, Director, Corporate Communications, Eli Lilly and Company
Gillian Tachibana,
Director, eMedia & Social Media, Merck Serono
Craig DeLarge,
Director, Healthcare Professional Relationship Marketing, Novo Nordisk
Richard Bergstrom,
Director General, EFPIA (European Federation of Pharmaceutical Industries and Association)
Serkan Ervokan,
Lead Senior IS Consultant for Digital Projects, Boehringer Ingelheim
Andrew Widger,
Director, Media Relations EMEA, Pfizer

Doris Casares, Social Media Strategist, Spanish Generic Medicines Association
Tova Turkel,
Head of Social Media, British Lung Foundation
Mourad Kalai,
Project Manager, Roche
Gary Monk, UK Managing Director, Across Group
James Quekett,
Director of Educational Services, Doctors.net.uk
John Robinson,
User Generated Contact Lead, NHS Choices
John Pugh,
Director of Digital and Online Communications, Boehringer Ingelheim 

 

Fancy speaking at the conference?  Do you know of anyone who may be interested in speaking?  We are always on the look-out for new speakers for our upcoming conferences.  Let us know - contact the Conference Producer.

For sponsorship and exhibiting opportunities,contact our Sponsorship Department

Conference agenda

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8:30

Registration & Coffee

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9:00

Welcome, introductions and workshop plan

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9:10

Phase 1: Developing a vision - What does successful social media look like for pharma?

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9:50

Phase 2: Identifying the barriers - What are the barriers in the pharma industry?

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10:15

Phase 3: Defining goals - What does pharma want to achieve through engagement? What are my personal goals?

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10:45

Morning Coffee

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11:00

Phase 4: Creating pathways - Who controls my barriers? Break through or navigate around? Creating your own pathways

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12:00

Phase 5: Review and action plan: First steps on your pathway: your personal action plan

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12:30

Discussion

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12:45

Close of workshop

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13:30

Registration & coffee

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14:00

Welcome and introductions

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14:10

The Pharma Social Landscape – exploring survey feedback and best practice cases

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14:45

How to start with the strategy and explore the relevance or not of Social Media for your brand

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15:45

Afternoon Tea

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16:00

What does good look like anyway? What metrics to select. Return on Investment, Engagement’…

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16:45

Working together on a fictional case with documented learnings

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17:15

Discussion session

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17:30

Close of workshop

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8:30

Registration & Coffee

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9:00

Chairman's Opening Remarks

Daniel Ghinn

Daniel Ghinn, CEO, Creation Interactive

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9:10

Exploring the use of social media in pharmaceuticals

Daniel Ghinn

Daniel Ghinn, CEO, Creation Interactive

  • Learning from other industries
  • Are social media platforms suitable for internal communications?
  • Can success with social media and its value be measured?
  • Connecting with different groups to enhance brand management
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    9:50

    Corporate Strategy and Social Media

    Nathan  Nagel

    Nathan Nagel, CEO, Oncology Pharma Ltd

  • Sun Tzu and why ancient leadership principles are relevant to modern battle grounds
  • LinkedIn, Facebook, YouTube, Google+, Twitter and Professor Porters Market Forces Analysis
  • The importance of using your HRD in developing your corporate social media business strategy
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    10:30

    Morning Coffee

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    10:50

    How social media can improve patient safety and outcomes

    Matt Jameson Evans

    Matt Jameson Evans, Chairman, HealthUnlocked

  • Informed and motivated patients see better results
  • Tools for improving patient centred decision making
  • Monitoring patients using social media
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    11:30

    An integrated approach to social engagement

    Marli Roode

    Marli Roode, Social Media Lead, Asthma Uk

  • Creating and maximizing online communities
  • Lessons learnt
  • Securing organizational buy-in
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    12:10

    Networking Lunch

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    13:30

    Reaching out to your audience

    Tova Turkel

    Tova Turkel, Head of Social Media, British Lung Foundation

  • How the BLF engages with its target audience
  • Best practice in engagement
  • Using social media to campaign with your target audience: BLF update on the smoking in cars campaign
  • Lessons learned and what we're doing next
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    14:10

    Reinventing the media: a new landscape for communications in pharma

    Doris Casares

    Doris Casares, Director of Communications and Social Media Strategist, Spanish Generic Medicines Association (AESEG)

  • How generics reached the patients through the social media
  • Engaging with patients: what’s the best language to communicate with your pharma community?
  • The hospital of Gambo in Ethiopia: a case study
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    14:50

    Afternoon Tea

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    15:10

    Gaining ‘buy in’ from management to drive social media in the workplace

    Greg Kueterman

    Greg Kueterman, Director, Corporate Communications , Eli Lilly and Company

  • The risk of NOT embracing social media
  • How to launch: defining an audience
  • Potential risks to using social media platforms
  • Converting the sceptics
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    15:50

    PANEL DISCUSSION: Overview of day one

    Daniel Ghinn

    Daniel Ghinn, CEO, Creation Interactive

  • Delegates to hand in questions before session
  • Interactive session with Q & A from the day

     

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    16:30

    Chairman’s Closing Remarks and Close of Day One

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    8:30

    Registration & Coffee

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    9:00

    Chairman's Opening Remarks

    Gary  Monk

    Gary Monk, Digital Healthcare Consultant , Independent Consultant

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    9:10

    Social interaction is the new education

    Andrew Widger

    Andrew Widger, Director, Media Relations EMEA, Pfizer Inc

  • Understanding what is valuable to the patients and the public
  • Educating your employees on the importance of social media
  • Utilising patient and expert feedback
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    9:50

    Mobile technology in pharmaceutical industry

    Aneta Lipowicz

    Aneta Lipowicz, Senior Consultant , TNS Global

  • Mobile marketing trends
  • Consumer mobile behaviour and the opportunities that these behaviours present
  • Leveraging mobile technology across various parts of the business
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    10:30

    Morning Coffee

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    11:00

    Creating a disease awareness campaign through social media

    James Quekett

    James Quekett, Education Lead, Doctors.net.uk

  • Understanding what is valuable to the patients and the public
  • Challenges of getting a project underway
  • What can social media offer that other channels cannot?
  • Demonstrating the benefits
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    11:40

    Wikipedia Facebook and Mobile Apps: AEs are everywhere!

    Siva Nadarajah

    Siva Nadarajah, CEO, Semantelli Corp

  • How companies are handling Adverse Events in sponsored social outlets and mobile apps
  • Case study of a popular brand’s Wikipedia page – Yes, Competitors were editing!
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    12:20

    Networking Lunch

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    13:40

    Reflections on new social media adoption

    Craig DeLarge

    Craig DeLarge, Director, Healthcare Professional Relationship Marketing, Novo Nordisk Inc

  • Latest on internet innovations
  • De-mystifying change management
  • Understanding how social media benefits the patient and healthcare professionals
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    14:20

    From strategy to social

    Gary  Monk

    Gary Monk, Digital Healthcare Consultant , Independent Consultant

  • How do we align social media with our marketing strategy?  Does it even fit?
  • How the social nature of the online world is redefining the way we think about strategy
  • Integrating social media across your marketing communications
  • What does good look like?  Some case examples
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    15:00

    Afternoon Tea

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    15:30

    ‘Social’ cannot stand alone: promoting your projects

    John Robinson

    John Robinson, User Generated Contact Lead, NHS Choices

  • Alerting the public that your campaign ‘exists’
  • Encouraging and engaging your community
  • Gaining feedback and responding effectively
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    16:10

    Chairman’s Closing Remarks and Close of Day Two

    Copthorne Tara Hotel

    Scarsdale Place
    Kensington
    London W8 5SR
    United Kingdom

    Copthorne Tara Hotel

    The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.

    The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.

     

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

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    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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