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The implications and strategic relevance of pricing and market access reform in the US and Europe
13 December 2012
The implications and strategic relevance of pricing and market access reform in the US and Europe

Developing an effective pricing strategy is an imperative factor in the success and overall profit of a pharmaceutical product. This masterclass will offer attendees the chance to work with experts in the field to learn about current and evolving pricing strategies in the context of the evolving payer environment.

From Obamacare to AMNOG, this event will provide a unique opportunity to understand HTA evolution from a payer perspective and learn how to plan and develop effective and appropriate pricing strategies.

Masterclass agenda

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12:30

Registration and coffee

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13:00

Welcome and introductions

  • An effective pricing strategy requires long term planning
  • The Phase III trials need to be designed with the payer customer in mind
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    13:20

    The evolution of HTAs in Europe

  • The changing review process across the EU5
  • Which of the other HTA models is having the greatest influence in Europe?
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    14:10

    Germany: Two years of AMNOG

  • What have we learnt from the first two years of the AMNOG reforms in Germany?
  • What implications do the reforms have for Germany and other European countries?
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    15:05

    US: The rise of Obamacare

  • How are our customers’ changing?
  • How do the new regulations around ASP affect the pricing of a product?
  • How does the influx of new lives into the Medicaid system impact contracting strategy?
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    16:35

    Conclusions: Putting our learnings into practice

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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