Home
Social Media in the Pharmaceutical Industry
6 July - 7 July 2011
Social Media in the Pharmaceutical Industry

   


 

What is this event about?

 

Ensure that you have the information you need to adapt your approach to corporate communications and to develop effective strategies to make the most of the social media revolution!

Social media is an area of communications in a state of continual evolution and flux and 2011 looks set to be a year of immense significance for the future of its application to the pharmaceutical and healthcare industry.

With the long-awaited FDA guidance on social media finally expected to be released during the first quarter of 2011, the early implications of the recommendations and what they mean to those engaged in social media activities will become apparent over the course of the year.

Building on the tremendous success of SAE Media Group's "sell-out" inaugural Social Media in the Pharmaceutical Industry conference, we are proud to present a follow-up event, focused on keeping our audience up-to-date with developments in the ever-changing social media sphere.


Get more from the conference - Join us for a drinks reception on day one, straight after the final presentation.  Network and socialize with the speakers and other delegates; ask questions, discuss ideas and plan partnerships over drinks and nibbles.


Conference agenda

clock

9:30

Registration & Refreshments

clock

10:00

Registration and Refreshments

clock

10:00

Introduction and Welcome

clock

10:15

Welcome and Introduction

clock

10:15

The regulatory Ouija board: divining how best to proceed in unmarked territory

  • Regulations from the governing regulatory bodies are the guideposts by which the pharmaceutical industry operates to ethically – and successfully – market their brands
  • While these rules and regulations are clear for broadcast media, direct to consumer campaigns and interactions with health care providers, there continues to be a lack of specific guidance for online marketing and, more specifically, interactive/social media marketing
  • Before you get out the Ouija board or seek guidance from a Magic 8-ball, spend an hour with us to look at the global regulatory landscape, from the FDA to EMA, to divine where we really are – and predict in which direction the industry and the regulations are moving 
  • clock

    10:30

    Online trends and developments: what is happening out there?

    Examining industry trends and case studies

    Comparison of interesting pharma and non-pharma examples

    clock

    11:15

    Fusion strategy

    Are online and offline channels pulling in the same direction?

    Are they individually measurable?

    clock

    11:15

    Morning Refreshments

    clock

    11:30

    Global Digital Health: Who's talking to whom, and how?

    As recently as 2-3 years ago, the decision to get your brand online often came down to a single question: “How can I interact with my consumers online?”  In the absence of many large healthcare companies taking the plunge into the dialogue – and for good reason – other dialogues have sprung up to fill the vacuum, specifically  patient and HCP communities. In light of this, it’s no longer enough to ask “how can I interact...?”.

    Understanding the dynamics of who’s communicating online, with whom and in what forums are essential to creating successful and repeatable online marketing campaigns.


    • What’s the benefit of an unbranded conversation with a patient?
    • How can we reach consumers, both patients and Health Care Practitioners (HCPs) with disease state and brand messages?
    • Will FB ever be a platform to market your product?
    • Are you the best person to carry your message forward?

    clock

    11:45

    Assessing the marketing mix

    Not a case of 'out with the old, in with the new', rather, 'what is working and what isn't?'

    clock

    12:15

    Lunch

    clock

    12:30

    Lunch

    clock

    13:15

    Virtual detailing: are we reaching clinicians in the most effective way and in the manner they would like to be 'reached'?

    clock

    13:30

    Case studies & experts: A look at 2 global case studies and Skype discussions with some of the experts paving the way for the future of Digital Health

  • Innovation is the backbone of the pharmaceutical industry – and online marketing is no exception
  • We’ll look at 2 case studies from our clients who’ve built successful online marketing campaigns, and hear from some of the trailblazing thought leaders in online communities and behavioural sciences

     

  • clock

    13:45

    Online medical education

    Engaging clinicians through online education and measuring the impact

    clock

    14:15

    HCP portals and mobile communications

    How do we provide clinicians with the information they want and where they want it?

    clock

    14:30

    Afternoon Refreshments

    clock

    14:45

    Afternoon Tea

    clock

    14:45

    Interactive session

  • We’ll go beyond the talking, theory, case studies and discussion to exploring and working online
  • Bring your laptop and join us as we log onto some of the necessary tools for online metrics and explore the online communities where your consumers are going to find information about you and your brand
  • clock

    15:00

    Effectively using social media and dialogue in the pharma environment

    clock

    15:30

    Search engine marketing

    Using the right mix of natural and paid search

    clock

    15:45

    Summary and conclusions

    clock

    15:55

    Summary and conclusions

    clock

    16:00

    Close of Workshop

    clock

    16:00

    Close of Masterclass

    clock

    8:30

    Registration & Refreshments

    clock

    9:00

    Chairman's Opening Remarks

    Alex Butler

    Alex Butler, EMEA Marketing Communications Manager, Johnson & Johnson Pharmaceuticals

    clock

    9:10

    Case study: Getting social: case studies in online engagement

    Alex Butler

    Alex Butler, EMEA Marketing Communications Manager, Johnson & Johnson Pharmaceuticals

  • Why Pharma needs to lead the way and not lag behind with the personal web
  • Developing engagement in a regulated environment
  • Understanding social strategy and aligning it across the business
  • Looking beyond platforms
  • Insights into Janssen's social media projects
  • clock

    9:50

    Online KOLs: can you afford to ignore them?

    Debjani Deb

    Debjani Deb, Managing Partner, EmPower Research LLC

  • Overview of the traditional usage of Key Opinion Leaders (KOLs) to accelerate sales, educate patients and positively impact healthcare delivery
  • Assessing the impact of a new breed of online KOLs
  • Who are these new KOLs?
  • How are they shaping and influencing opinion about brands, treatment methods, disease management and pricing?
  • What are the implications for the pharmaceutical industry?
  • clock

    10:30

    Morning Refreshments

    clock

    11:00

    Case study: Engaging and communicating: learnings from the BLF's social media journey

    Tova Turkel

    Tova Turkel, Head of Social Media, British Lung Foundation

  • Getting started in social media both practically and logically
  • Where is the value? BLF campaign case study
  • Engaging with your audience - a two-way conversation
  • Where do we go next? Expanding, loyalty and opportunities
  • clock

    11:40

    Panel discussion: Formulating the right strategy: exploring the use of social media by pharma and healthcare organizations

  • What should Pharma use social media for?
  • Can success with social media and its value be measured? What is the value of social media to Pharma?
  • Assessment of recently published (if published) FDA guidance
  • What is the significance of the guidance on social media operations in the USA the world?
  • Are the marketing benefits really worth the investment?
  • Are social media platforms suitable for internal communications?
  • Connecting with patient groups
  • Managing Pharma's relationship with healthcare professionals
  • Learning from other industries
  • Alex Butler

    Alex Butler, EMEA Marketing Communications Manager, Johnson & Johnson Pharmaceuticals

    Carwyn Jones

    Carwyn Jones, Head of Pharmaceutical Sales and Marketing, Doctors.net.uk

    Tova Turkel

    Tova Turkel, Head of Social Media, British Lung Foundation

    Andrew Widger

    Andrew Widger, Director, Media Relations, EMEA, Pfizer Group

    clock

    12:40

    Networking Lunch

    clock

    14:00

    Engaging with patients using a range of of interactive collaborative social media tools

    Deborah Mason

    Deborah Mason, Founder and Director, Talkhealth Partnership Ltd

  • How social media can aid the transition from a bio-medical model to a social model
  • Social media tools
  • Case study – “Online Clinics on...”
  • Pharma and social media
  • clock

    14:40

    Organizational changes needed for social media success

    Mat Phillips

    Mat Phillips, Founder, Neovoca

  • The need for action: why social media interaction is necessary
  • Common issues and hurdles to full SM engagement: skills, culture, process, structure and regulatory concerns
  • Solutions and strategies: cultural alignment, awareness, training, planning, policy mapping and analytics
  • Adopting the same rigour that was devoted to SFE
  • clock

    15:50

    Communicating, collaborating and listening with the healthcare profession

    Carwyn Jones

    Carwyn Jones, Head of Pharmaceutical Sales and Marketing, Doctors.net.uk

  • Healthcare professionals' use of social media
  • Reviewing the trends within HCP usage of social media
  • Case study from Doctors.net.uk
  • How can Pharma get involved?
  • clock

    16:30

    Chairman’s Closing Remarks & Close of Day One

    Alex Butler

    Alex Butler, EMEA Marketing Communications Manager, Johnson & Johnson Pharmaceuticals

    clock

    8:30

    Registration & Refreshments

    clock

    9:00

    Chairman's Opening Remarks

    Andrew Widger

    Andrew Widger, Director, Media Relations, EMEA, Pfizer Group

    clock

    9:10

    Overview of Pfizer's social media usage to date

    Andrew Widger

    Andrew Widger, Director, Media Relations, EMEA, Pfizer Group

  • How can a pharmaceutical company get involved in social media?
  • What does it stand to gain?
  • Successful examples from Pfizer
  • clock

    9:50

    Developing guidance, providing direction and giving support to healthcare social media efforts, nationwide

    Tim Lloyd

    Tim Lloyd, Deputy Head of Publishing and e-Communications, Department of Health

  • What is the vision for the future of social media as a channel for communication between government healthcare providers and the general public?
  • Helping to remove fear of social media and demonstrating value
  • Understanding and overcoming the barriers and limitations of social media
  • Creating and sharing best practice throughout the NHS
  • The role of a government health department in regulating social media
  • clock

    10:30

    Morning Refreshments

    clock

    11:40

    Panel discussion: Social media and the NHS: learning from a national healthcare provider

  • Evolving public engagement with the NHS through social media
  • How social media can fill in the gaps in the evolving healthcare environment
  • Investigating the barriers to adoption and engagement with social and digital media
  • Stimulating patient engagement and 'buy-in'
  • Generating institutional stakeholder engagement and 'buy-in'
  • Sharing the platform: partnership opportunities for big business and the big society
  • Tim Lloyd

    Tim Lloyd, Deputy Head of Publishing and e-Communications, Department of Health

    Robert Benson

    Robert Benson, Head of Web & Social Media Marketing, NHS Birmingham East and North

    Carl Plant

    Carl Plant, Community Manager, NHS Local

    Alex Talbott

    Alex Talbott, Communications Officer, NHS Institute for Innovation and Improvement

    clock

    12:40

    Networking Lunch

    clock

    14:00

    Case study: NHS Local: building an interactive healthcare portal that puts patients at the centre

    Carl Plant

    Carl Plant, Community Manager, NHS Local

  • Formulating the purpose, scope and expectations for a NHS interactive portal for patients
  • Devising the format; what features to include and how to make them engaging
  • Implementing the plan and managing the site on a daily basis
  • Reflections on successes and failures; how can things be improved?
  • What does the future hold for NHS Local?
  • clock

    14:40

    Case study: How one of Europe's largest healthcare charities is pioneering social media strategies for patient engagement

    Charmaine Griffiths

    Charmaine Griffiths, Director for Multimedia, British Heart Foundation

  • Examining the use of social media to increase awareness of the 'mending broken hearts appeal'
  • Designing and running a successful online campaign
  • How useful have social media become in spreading the BHF's message?
  • What next?
  • Opportunities for the whole healthcare community
  • clock

    15:20

    The state of play: an overview of pharma's experiences with social media

    John Vieira

    John Vieira, Senior Director, Marketing Operations & Strategic Services, Daiichi Sankyo

  • How has pharma use social media?
  • How have social media changed pharma marketing and communications strategies?
  • Managing institutional and procedural change to ensure effective social media implementation
  • Assessing the successes and failures to date
  • clock

    16:00

    Chairman’s Closing Remarks

    Andrew Widger

    Andrew Widger, Director, Media Relations, EMEA, Pfizer Group

    clock

    16:10

    Afternoon Tea

    Crowne Plaza - The City

    19 New Bridge Road
    London EC4V 6DB
    United Kingdom

    Crowne Plaza - The City

    HOTEL BOOKING FORM

    Title

    SubTitle
    speaker image

    Content


    Title


    Description

    Download

    Title


    Description

    Download

    Title


    Description


    Download


    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

    Event Title

    Headline

    Text
    Read More

    I would like to speak at an event

    I would like to attend an event

    Group Booking

    Please complete the below form and a member of SAE Media Group’s booking team will be in contact within 24 hours

    I would like to sponsor/exhibit at an event

    SIGN UP OR LOGIN

    Sign up
    Forgotten Password?

    Contact SAE Media Group

    UK Office
    Opening Hours: 9.00 - 17.30 (local time)
    SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
    Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
    Website: http://www.smgconferences.com Email: events@saemediagroup.com
    Registered in England - SMi Group Ltd trading as SAE Media Group




    Forgotten Password

    Please enter the email address you registered with. We will email you a new password.

    Thank you for visiting our event

    If you would like to receive further information about our events, please fill out the information below.

    By ticking above you are consenting to receive information by email from SAE Media Group.
    Full details of our privacy policy can be found here https://www.smgconferences.com/privacy-legals/privacy-policy/.
    Should you wish to update your contact preferences at any time you can contact us at data.privacy@smgconferences.com.
    Should you wish to be removed from any future mailing lists please click on the following link http://www.smgconferences.com/opt-out

    Fill in your details to download the brochure

    By submitting this form you agree to our privacy policy and consent to receiving communications, you may opt out at any time.