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European Pharmaceutical Market Access, Pricing & Reimbursement
10 October - 11 October 2016
European Pharmaceutical Market Access, Pricing & Reimbursement

SAE Media Group’s 22nd annual European Pharmaceutical Market Access, Pricing and Reimbursement conference returns to London from 10-11 October 2016. The conference is one of the most established in the world, focusing on the changes in pricing and reimbursement and market access.

As pharmaceutical global spending is predicted to increase by 29-32% by 2020*, the need for access to cheaper alternative medicines and technology is essential. The use of generics is on the rise and it's expected that by 2020, 88%* of total medicine use will be attributed to generics, over the counter, and non-original branded products.

Source: http://bit.ly/1jb3s88

This year's agenda will have a strong focus on the future of pricing and reimbursement. Other key topics include:

  • Updates on AMNOG and its implication on pricing and reimbursement
  • How biosimilars are affecting your pricing strategy
  • Capture on emerging markets’ regulatory framework to adapt your market access and P&R models
  • Orphan drugs using recent examples to highlight the impact on pricing
  • Cancer drug funding and budget cuts in the UK
  • Innovative solutions beyond the pill
  • Japanese and Turkish regional updates

FEATURED SPEAKERS

Alexander Natz

Alexander Natz

Director, EUCOPE
David Watson

David Watson

Director of Pricing and PPRS, Association of the British Pharmaceutical Industry (ABPI)
Panos Kefalas

Panos Kefalas

Head of Health Economics and Market Access, Cell and Gene Therapy Catapult

Adam Levysohn

Head of Global Market Access Biosimilars Business Unit, Biogen Idec
Adam Levysohn

Adam joined the Biogen biosimilars team in June 2015. He brings 13 years of market access experience, primarily from his time with Novo Nordisk in global, regional and affiliate roles including head of global market access and market access Europe. Prior to Novo Nordisk, Adam was responsible for Ilaris (canakinumab) access at Novartis where he worked closely with affiliates to understand contracting opportunities. In his last role he was the head of global market access for the CardioMetabolic franchise at Takeda Pharmaceuticals.

Alexander Natz

Director, EUCOPE
Alexander Natz

Since 2009, Alexander Natz is Secretary General of the European Confederation of Pharmaceutical Entrepreneurs (www.eucope.org) in Brussels and works as lawyer in his own law firm in Düsseldorf (www.natz-law.com). From 2008 to 2013, he was Head of the Brussels Office of Bundesverband der Pharmazeutischen Industrie e.V. (BPI). Before, he has been a lawyer with Sträter Law Firm in Germany with a special focus on discount agreements and licensing of pharmaceuticals. Dr. Natz also was working in the field of competition law with the European Commission and the pharmaceutical industry. As research assistant at Duke University (USA) he has dealt with international pharmaceutical law. His doctorate was supervised by former judge at the European Court of Justice, Prof. Dr. Dr. Ulrich Everling.

Bertram Haussler

Chairman of the Board of Management, IGES Institut
Bertram Haussler

Bertram Häussler is the chairman of the IGES Group, a corporation of research and consulting companies specializing in infrastructure and health care. He is a medical doctor, sociologist, and honorary professor of Economics of the Pharmaceutical Industry at the Technical University (TU) Berlin. His research work focuses mainly on industrial economics, health services research, health economics, benefit assessment in medicine as well as drug development in a national and international context.

David Watson

Director of Pricing and PPRS, Association of the British Pharmaceutical Industry (ABPI)
David Watson

David joined the ABPI in May 2014 and is responsible for management of the 2014 Pharmaceutical Price Regulation Scheme (PPRS), which includes the majority of branded medicines sold to the NHS. The ABPI is the recognised industry body which negotiates the PPRS with Government on behalf of the pharmaceutical industry in the UK. The current 2014 scheme is in place till the end of 2018 and is different in design to previous schemes. Through the 2014 PPRS industry supports the overall growth in spend in branded medicines and has a number of commitments on access and uptake.

David has extensive commercial experience spanning marketing, sales management and business intelligence. Prior to joining the ABPI David worked in consulting, where he led projects in the Pharmaceutical sector including channel strategy and global product launch planning. David spent much of his career with Pfizer, where he held a variety of UK and European roles. He led much of the Pfizer planning on new sales channels including the Direct to Pharmacy (DTP) initiative which resulted in Pfizer selling directly to all pharmacies across the UK.
 

Donald Macarthur

Global Pharmaceutical Business Analyst ,
Donald Macarthur

Donald Macarthur is an independent industry consultant on international pharmaceutical business issues and also acts as part-time adviser to the Turkish market access regulatory/market access consultancy and service provider, Proceutica.

Specialities include pricing & reimbursement (all Europe, Japan/Korea/Taiwan), orphan drugs (Europe, Asia-Pacific), GP & hospital market access, funding of medicines, risk sharing, generics/biosimilars, wholesale and retail distribution, EU parallel trade/US importation, and homecare. Qualifying as a pharmacist, 16 years industry experience followed employment in hospital and community pharmacy. In 1996, Mr Macarthur founded the world’s first periodical in its field, Pharma Pricing Review. He has also written over 90 major analytical reports.

 

Donald Macarthur

Adviser, Proceutica
Donald Macarthur

Hans-Juergen Seitz

Head of Business Development, IGES Institut.
Hans-Juergen Seitz

Dr. Hans-Juergen Seitz studied biology and holds a PhD in Microbiol-ogy/Biochemistry. Following positions in Regulatory Affairs and as Medical Man-ager, he holds several marketing and market access-related management posi-tions at Hoffmann-La Roche (headquarter and Germany) including responsibility as VP for “Market Affairs” in the German affiliate (e.g. government affairs, sick-ness funds and physicians association relations, market access, evidence genera-tion and health economics, pricing/reimbursement and market research). Exter-nal management education included courses at IMD (Lausanne, Switzerland), Insead (Fontainebleau, France) and at the London Business School (London, United Kingdom). Following Roche, Hans-Juergen Seitz headed the German Pharmacists Association (ABDA) in Berlin. He joined IGES in 2012 as Director Business Development and additionally supports IGES customers as strategic consultant.

Jorge Mestre-Ferrandiz

Director of Consulting, Office of Health Economics
Jorge Mestre-Ferrandiz

Panos Kefalas

Head of Health Economics and Market Access, Cell and Gene Therapy Catapult
Panos Kefalas

Panos Kefalas is heading the Health Economics and Market Access function at the Cell and Gene Therapy Catapult which provides health economics, pricing, reimbursement and market access expertise to accelerate and maximize cell and gene therapy uptake across major healthcare markets. He brings over 15 years’ experience in pharmaceutical pricing, reimbursement and health economics gained both from senior roles with major HEOR and market access consultancy firms (IMS Health plc, PriceSpective / ICON plc, United BioSource Corporation / Evidera plc) and from managing NICE guidance development. He obtained a PhD in Molecular Medicine from King’s College London, an MBA from Cranfield University and professional training in Health Economics from the University of Oxford and the Centre for Health Economics in York.

Patrick Mollon

Former Director Global Health Economics and Outcomes Research; HEOR Director, Novartis; PMHE2020
Patrick Mollon

Rasmus Jensen

Senior Director, Market Access , Camurus AB
Rasmus Jensen

Simone Breitkopf

Head HEOR, Governmental and Public Affairs, Alcon
Simone Breitkopf

Smita Sealey

UK Engagement Manager, Market Access, IMS Health
Smita Sealey

Conference agenda

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8:30

Registration & Coffee

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9:00

Value-based development

Patrick Mollon

Patrick Mollon, Former Director Global Health Economics and Outcomes Research; HEOR Director, Novartis; PMHE2020

  • Explore different approaches to value in the European setting
  • Understand the common need for value in an ever-changing environment
  • Roadmap to develop, validate and implement HEOR value demonstration in a context of uncertainty and cost-containment
  • Gain an economic perspective
  • Learn how to comprehensively address stakeholders perspectives and incorporate RWE early on
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    11:00

    Morning Coffee

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    11:30

    Case study and break-out sessions

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    12:00

    Q&A

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    12:30

    Close of workshop

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    13:30

    Registration & Coffee

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    14:00

    How to overcome internal challenges between global and local organisations

    Janice Haigh

    Janice Haigh, Practice Leader, Market Access, Quintiles (UK) Ltd

  • Frame the evidence packages for key markets
  • Get all required information for HTA submission
  • Make sure to use HTA knowledge to drive drug usage at the desired price
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    16:00

    Afternoon Coffee

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    16:30

    Case study

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    17:00

    Q&A

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    17:30

    Close of workshop

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    8:30

    Registration & Coffee

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    9:00

    Chairman's Opening Remarks

    Bertram Haussler, Chairman of the Board of Management, IGES Institut

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    9:10

    OPENING ADDRESS: Current challenges in European market access, pricing and reimbursement

    Alexander Natz, Director, EUCOPE

  • A better understanding of pricing issues: Euripid Database
  • EUnetHTA
  • Differential pricing vs international reference pricing
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    9:50

    New Cancer Drug Fund (CDF) UK 2016: What have we learned from the transition period?

    Smita Sealey

    Smita Sealey, UK Engagement Manager, Market Access, IMS Health

  • Is the new CDF working as well as expected?
  • How has this new process increased market access?
  • What to expect next
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    10:30

    Morning Coffee

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    11:00

    AMNOG: Strengths, challenges and where next?

    Bertram Haussler, Chairman of the Board of Management, IGES Institut

  • Strengths and challenges of AMNOG
  • How well is AMNOG working for orphan drugs
  • Potential healthcare reform steps
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    11:40

    Value based pricing - is it affordable?

    Patrick Mollon

    Patrick Mollon, Former Director Global Health Economics and Outcomes Research; HEOR Director, Novartis; PMHE2020

  • Cost of the product vs. value to the patient
  • What effect would value based pricing have on market access?
  • Is there potential for this strategy?
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    12:20

    Networking Lunch

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    13:40

    Unlocking the Value of Biosimilars for Payors, Prescribers, Patients & Industry

    Adam Levysohn, Head of Global Market Access Biosimilars Business Unit, Biogen Idec

  • 10 years on: The biosimilar landscape and continuing challenges to access
  • Learnings from the Infliximab launch
  • Sustaining value in the long-term in the biosimilar space
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    14:20

    Afternoon Tea

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    14:50

    Japan: 2016 P&R reforms

    Donald Macarthur, Global Pharmaceutical Business Analyst ,

  • The changes and their implications
  • New cost effectiveness demands
  • Is Japan still a pharmaceutical pricing paradise?
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    15:30

    Chairman’s Closing Remarks and Close of Day One

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    8:30

    Registration & Coffee

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    9:00

    Chairman's Opening Remarks

    Hans-Juergen Seitz, Head of Business Development, IGES Institut.

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    9:10

    OPENING ADDRESS: Biosimilars and their impact on pricing and reimbursement

    Jorge Mestre-Ferrandiz

    Jorge Mestre-Ferrandiz, Director of Consulting, Office of Health Economics

  • The economics of biosimilars
  • How should we price biosimilars?
  • What can be done by payers to ensure long term savings?
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    9:50

    A Nordic update - market access outlook

    Rasmus Jensen

    Rasmus Jensen, Senior Director, Market Access , Camurus AB

  • The transition to the new system - how well is this working?
  • What are the challenges?
  • How is this affecting market access?
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    10:30

    Morning Coffee

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    11:00

    The UK pricing and reimbursement landscape

    David Watson, Director of Pricing and PPRS, Association of the British Pharmaceutical Industry (ABPI)

  • Accelerated Access Review (AAR) - an update
  • Current pricing strategies and market access arrangements
  • The future of UK pricing
  • clock

    11:40

    East meets West: The Turkish story on market access

  • A fast-growing, high-potential emerging market
  • Access strategies including named-patient use
  • 'Alternative reimbursement model' pilots
  • Donald Macarthur

    Donald Macarthur, Adviser, Proceutica

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    12:20

    Networking Lunch

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    13:20

    Current trends in Health Technology Assessment (HTA) and value-related measures

    Simone Breitkopf

    Simone Breitkopf, Head HEOR, Governmental and Public Affairs, Alcon

  • Synergy between payers and European HTA bodies
  • Current requirements for harmonisation of HTA and challenges associated with it
  • Early dialogue for medical devices
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    14:00

    Question & Answer Session

  • Quick summary of the day’s presentations, what were the highlights and what will you be taking away from the conference?
  • Reflecting on developments in innovative solutions for improving quality of care
  • How to save healthcare budgets while improving outcomes?
  • Value based pricing models
  • Managed entry agreements
     
     
     
  • Simone Breitkopf

    Simone Breitkopf, Head HEOR, Governmental and Public Affairs, Alcon

    Panos Kefalas, Head of Health Economics and Market Access, Cell and Gene Therapy Catapult

    Hans-Juergen Seitz, Head of Business Development, IGES Institut.

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    14:40

    Gene and cell therapies - focusing on expensive and process-intensive therapies

    Panos Kefalas, Head of Health Economics and Market Access, Cell and Gene Therapy Catapult

  • What is different about reimbursement strategies for gene and cell therapies?
  • Challenges associated with the reimbursement and adoption of these therapies
  • Looking to the future - how to overcome these challenges
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    15:30

    Chairman’s Closing Remarks and Close of Day Two


    Head of Global Market Access Biosimilars Business Unit
    Biogen Idec
    Director
    EUCOPE
    Chairman of the Board of Management
    IGES Institut
    Director of Pricing and PPRS
    Association of the British Pharmaceutical Industry (ABPI)
    Global Pharmaceutical Business Analyst
    Adviser
    Proceutica
    Head of Business Development
    IGES Institut.
    Director of Consulting
    Office of Health Economics
    Head of Health Economics and Market Access
    Cell and Gene Therapy Catapult
    Former Director Global Health Economics and Outcomes Research; HEOR Director
    Novartis; PMHE2020
    Senior Director, Market Access
    Camurus AB
    Head HEOR, Governmental and Public Affairs
    Alcon
    UK Engagement Manager, Market Access
    IMS Health

    Official Media Partner

    Supporters

    Workshops

    HTA and reimbursement decisions for innovative medicines

    HTA and reimbursement decisions for innovative medicines

    Holiday Inn Kensington Forum
    12 October 2016
    London, United Kingdom

    60 Seconds Speaker Interview with Gordon Spencer, Regional Market Access Lead, Shire International

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    A snapshot of confirmed attendees 2016

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    60 Seconds Speaker Interview with Smita Sealey, UK Engagement Manager, Market Access, IMS Health.

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    Media Partners


    HealthEconomics.com

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    A pioneer in the field, HealthEconomics.Com is the world’s most comprehensive and credible website for resources and jobs in healthcare value and market access. A trusted resource, HealthEconomics.Com contains the hottest news, jobs, policy updates, professional development, and education resources, and offers unparalleled advertising opportunities. As the #1 Google ranked website in health economics, HealthEconomics.Com attracts 11,000 visitors every month and the well-respected Newsletter reaches 20,000 professionals every week. The comprehensive content is carefully selected by a discerning health economist editor, making us the most visited website for healthcare value and market access in the industry, with visitors encompassing all corners of the globe.

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    Mednous

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    MedNous is a print publication and website about medical innovation in Europe. It carries exclusive interviews with companies that are at the forefront of medical technology, as well as contributor articles from prominent practitioners. Our mission is to identify significant advances in medicine and to explain how this innovation is being commercialised. In doing so, we talk to venture capitalists about what products and platforms they are supporting. We report on how regulators cope with the accelerating pace of innovation. And we regularly cover the latest developments in the discovery and development of new medical concepts in the area of antibodies, vaccines, small molecules, regenerative medicine and nanomedicines. MedNous combines the English word for medicine with the Greek word for intellect. And those with nous are readers of our publication. Visit our website: www.mednous.com


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    Cutting Edge Information provides customized research and benchmarking reports to pharmaceutical, biotechnology and other life science companies. We provide off-the-shelf and customized research for key areas including medical affairs, clinical development, market access, regulatory affairs, marketing management, sales and HCP fair market value.


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    Holiday Inn Kensington Forum

    97 Cromwell Road
    London SW7 4DN
    United Kingdom

    Holiday Inn Kensington Forum

    Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

    The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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