In association with
Payne Worldwide and Payne Security
www.payne-worldwide.com
www.payne-security.com
Who is leading this event?
The Master Class is being led by:
- Jackie Evans, Marketing Manager, Payne
- Richard Burhouse, Business Development Manager, Payne Security
Jackie has more than 21 years experience in the Printing & Packaging industry, having joined the labels division of Payne as a member of the sales team in May 1990 and moving on to fulfil roles, firstly in the Business Development Team and then in Sales Management. Jackie holds the Chartered Institute of Marketing, Post Graduate Diploma in Marketing and has been instrumental in developing and implementing the plans that position Payne as one of the leading Pharmaceutical Label Printers in the world of Security and Anti-Counterfeiting
Jackie has presented to bodies such as the Association of Pharmacy Technicians on the issue of counterfeit medicines and has been involved in the development and presentation of individually tailored workshops, leading to the adoption of anti counterfeiting measures by some of the world’s major pharmaceutical companies.
Richard has been involved in the security industry for over ten years, having joined Payne Security in 2000. During that time he has held various commercial roles for this global leader in the field of Brand Protection and he also serves as a Director of the International Authentication Association.
Prior to his current role, Richard was Marketing Manager for secure track & trace and serialisation technology company FractureCode Corporation, based out of Copenhagen, Denmark. Richard holds a Bachelor of Science Degree in Chemistry and Business from Warwick University, a Post-Graduate Certificate in Management and has been awarded Chartered Marketer status by the Chartered Institute of Marketing.
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What is this event about?
Facing the Facts
EU customs authority figures released in July 2009 show that seizures of counterfeit medicine rose 118% in the previous year, more worrying still are instances of counterfeits discovered at dispenser or patient level, where the drugs have been acquired through the national supply chain and in several cases consumed by patients.
About the Masterclass
With the international spotlight firmly on drug integrity and patient safety it is crucial that drug companies and brand owners retain the initiative in the fight against counterfeit crime. We all recognise that keeping up with the latest technology can be an almost impossible task and for many the prospect of implementing an effective strategy can be a potential minefield.
This workshop will look at how to negotiate that minefield, how to identify what will really work for you and your brand and how to stay one step ahead of the counterfeiters.
Scroll down for the full programme...
The masterclass will cover:
- Overt anti-counterfeiting technologies
- Covert anti-counterfeiting technologies
- Mass serialisation
Why should you attend this event?
By attending this Master Class, you will be able to
- Identify the threat you face
- Deploy the latest technological developments
- Discover ways to improve your current approach
- Develop and implement powerful, state-of-the-art, secure solutions to protect their brands and patients from the global counterfeiting threat
Where does the event take place?
This Masterclass will take place in central London, UK.
Masterclass agenda
Welcome and introductions Overt anti-counterfeiting technologies
Pro's and con's of using them
Including the consumer in the authentication process
Covert anti-counterfeiting technologies
Unique item level coding
What it can do
Why it is not the same thing as track & trace or authentication
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