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KOL Advocacy Development
20 January 2010
KOL Advocacy Development

In Association with:


Overview:

Advocacy development is a methodology used in the non-profit world to drive advocacy for a set of issues with some key stakeholders.  This methodology has been very successfully used for example in reducing AIDs in India and reducing guinea worm in Africa.  This required understanding the underlying behaviours to be impacted and developing and executing a plan to create this advocacy.

 


Reasons to Attend:

  • Understand the role of advocacy development in KOL integration
  • Explore the pschological basis driving change in KOL behaviours
  • Develop a KOL advocacy plan based on some simulated brand issues
  • Discuss how to measure the impact of advocacy development

About the Workshop Leader:

Kashif Chaudhry has over fifteen years of strategy and management consulting experience in addition to more than five years of industry experience. He has worked extensively with clients in the life sciences industry, both in North America and Europe. Kashif has consulted on a variety of issues including strategy formulation, product commercialization, market segmentation, KOL management and scenario planning. Previously, Kashif was a Vice-President in Gemini Consulting’s Life Sciences practice and a global account executive for two of their global life sciences clients. Kashif holds a BS from the Johns Hopkins University, a MS from the University of Southern California, and an MBA from Northwestern University’s Kellogg Graduate School of Management. Clients he has consulted with include AstraZeneca, Bayer, Boehringer-Ingelheim, Eli Lilly, Johnson & Johnson, Shire and Wyeth among others.

About the Organisation:

Clarescent LLC provides strategic business consulting and implementation services to the pharmaceutical, biotechnology, medical device, and diagnostics industries. Bringing together deep industry expertise and proven methodologies based on a collaborative approach, Clarescent helps clients to successfully overcome their pressing challenges and drive value.

 


 

Workshop agenda

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8:30

Registration & Coffee

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9:00

What is Advocacy Development?

  • Understanding advocacy
  • Identifying brand issues benefiting from KOL advocacy development
  • Understanding the psychological basis of change
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    9:50

    A Structured Process for Advocacy Development

  • Key process steps
  • Best practices and templates
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    10:20

    Morning Coffee

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    10:50

    Developing an Advocacy Plan

  • Simulated issues for a hypothetical brand
  • Understanding issues benefiting from KOL advocacy
  • Selecting the right KOLs
  • Developing an advocacy plan
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    11:40

    Measuring KOL Advocacy

  • Metrics, surveys and scorecards to measure the advocacy needle movement
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    12:00

    Open Discussion & Questions

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    12:30

    Close of Workshop

    Sheraton Stockholm Hotel and Towers

    Tegelbacken 6
    PO Box 195
    Stockholm SE-101 23
    Sweden

    Sheraton Stockholm Hotel and Towers

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

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