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Accelerating Patient Recruitment and Retention in Clinical Trials
12 March - 13 March 2008
Accelerating Patient Recruitment and Retention in Clinical Trials
SAE Media Group

“[The conference was] very good. Good speakers from a wide array of disciplines and specialities, giving an insight from many different angles” – Inderpal Panesar, Clinical Pharmacology Study Manager, Roche, 2007 Delegate

For any drug coming to market, clinical trials are both vitally necessary and very expensive. And the successful recruitment and retention of subjects is one of the most costly aspects of running any clinical trial. With patent time limits and large overheads meaning that any delays in the development timeline can be disastrous, a good understanding of how to successfully recruit patients for trials is vital for any company looking to succeed.

The SAE Media Group’s 4th Annual Conference on Accelerating Patient Recruitment and Retention in Clinical Trials is perfectly placed to provide the latest thinking from market leaders involved in recruiting patients.

Hear presentations and case studies from leading Pharmaceutical Companies and CROs on a number of hot topics in clinical operations.

  • Marketing Strategies – how to contact patients, and convince them to enrol
  • Recruitment Metrics – the latest thinking on the means to judge the success (or otherwise) of your strategies
  • Adaptive Clinical Trials – how the new wave of study designs might impact on recruitment
  • Retention - ensuring compliance and reducing drop outs
  • Plus Multiregional Trials, and the challenges of recruitment in the Third World, Central and Eastern Europe, and in paediatric clinical trials

Confirmed speakers include:

  • James Kremidas, Head of Global Enrolment Optimisation, Eli Lilly
  • Findlay Walker, Vice President, EU Administration, Daiichi Sankyo
  • Janet Jones, Senior Director, Strategic Patient Access and Retention, Kendle
  • Vladimir Anisimov, Director, Research Statistics, GlaxoSAE Media GroupthKline
  • James Jones, Vice President, Clinical Development, Alpharma
  • Kate Shaw, Global Project Manager, Roche
  • Ann Coulson, Global Clinical Project Leader, AstraZeneca
  • Sherry Armstrong-Wilkinson, Managing Director, Rooster Training Solutions
  • Elaine Ward, Lead for Patient Recruitment & Retention in Primary Care, UKCRN PCRN
  • Lead for Patient Recruitment & Retention in Primary Care, UKCRN PCRN
  • Professor Paul Wallace, Deputy Director, UKCRN, and Director, UKCRN PCRN
  • Jaime Cohen, Strategic and Tactical Specialist, BBK Worldwide
  • Andrew Grupe, Director, CNS Discovery Research, Celera Diagnostics
  • Liz Moench, CEO, Medici Global
  • Lisa Palladino, Manager Patient Recruitment Specialist, Merck
  • Barbara Gladson, Associate Professor of Physical Therapy and Pharmacology and Physiology, University of Medicine and Dentistry of New Jersey
  • Vinka Ljubimir, Independent Consultant and former CDSM Manager, Pfizer

Conference agenda

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13:30

Registration and Coffee

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14:00

Welcome and Introductions

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14:10

Beginnings and Endings

  • Where does informed consent begin and end?
  • Managing the new ethical challenges of consent
  • Establishing a new start for IC in your study
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    14:50

    "Fully Informed" Consent

  • Requirements vs. reality
  • Establishing and meeting the needs of different subject populations
  • The goal of Informed Consent - bringing the study to life for the potential subject
  • Ensuring that subjects understand their responsibilities
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    15:30

    Afternoon Tea

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    15:50

    Challenging the Norm

  • Developing new approaches to Informed consent
  • Informed Consent is more than just a document to be signed
  • Generate interest by using techniques of graphic designers
  • Motivate by being motivated
  • Case Study
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    17:00

    Informed consent can optimise your Recruitment and Retention - Make It Happen!

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    17:15

    Summary and Close

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    8:30

    Registration & Coffee

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    9:00

    Chairman's Opening Remarks

    Jaime Cohen

    Jaime Cohen, Strategic and Tactical Specialist, BBK Worldwide

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    9:10

    WHAT ARE THE CHALLENGES IN 21st CENTURY PATIENT RECRUITMENT?

    James  Jones

    James Jones, Vice President, Clinical Development, Alpharma Inc.

  • The changing paradigms of clinical research
  • Coping with public mistrust
  • The promising possibilities of adaptive trials
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    9:50

    SOME KENDLE CASE STUDIES TO HIGHLIGHT SOME OF THE KEY ELEMENTS REQUIRED TO SUCCESSFULLY ACCESS PATIENTS IN GLOBAL TRIALS

    Janet Jones

    Janet Jones, Global Director Business Support, Kendle

  • Global recruitment planning. From Feasibility through to recruitment last patient in
  • The importance of a well planned patient centric approach in line with the cultural acceptance.
  • Targeting patient recruitment and retention approaches in different geographic regions
  • Tailored patient information to supplementing the informed consent process to improve recruitment and retention
  • The benefits of particular different geographic regions in conducting studies
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    10:30

    Morning Coffee

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    11:00

    FOCUS ON RETENTION

    Findlay Walker

    Findlay Walker, Vice President, EU Administration, Daiichi Sankyo Inc

  • Drop outs from trials are a formidable cost
  • What causes patients to drop out?
  • Analysing factors like population mobility and its effect
  • Patient involvement and understanding is vital
  • Best practice case study of patient retention
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    11:40

    PARTICIPANT RECRUITMENT THROUGH THE UKCRN PRIMARY CARE RESEARCH NETWORK

  • What is the UKCRN PCRN?
  • Understanding stakeholder needs and cultures
  • How we can use partnership to increase recruitment to studies
  • Examples of successful partnerships
  • Elaine Ward

    Elaine Ward, Lead for Patient Recruitment & Retention in Primary Care , UKCRN

    Paul Wallace

    Paul Wallace, Deputy Director, UKCRN

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    12:20

    Networking Lunch

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    13:50

    STRATEGIC RECRUITMENT AND RETENTION

    Sherry Armstrong-Wilkinson

    Sherry Armstrong-Wilkinson, Managing Director, Rooster Training Solutions

  • The need to develop a "real" strategy prior to study start
  • Why Sponsor and Investigator must collaborate in strategic planning
  • Developing, documenting and applying the strategy
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    14:30

    USING SITE READINESS DATA TO ALLOCATE RESOURCES AND PROJECT REALISTIC ENROLLMENT TIMELINES

    Jaime Cohen

    Jaime Cohen, Strategic and Tactical Specialist, BBK Worldwide

  • Site initiation—the moment a site is open and ready to enroll patients—can be a moving target
  • Investigative sites initiate at different rates which has a huge impact on the enrollment potential both for the individual site, and the study overall
  • This session will show how tracking and analyzing site readiness data can help study professionals allocate resources to maximum effect, forecast study timelines, and create contingency plans that offset the impact of inevitable, staggered site initiation
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    15:10

    THE DEVELOPMENT OF AN ONLINE EDUCATION ACADEMIC-INDUSTRY PARTNERSHIP IN CLINICAL RECRUITMENT SCIENCES

  • Creating an education programme to produce well trained clinical recruitment specialists
  • Extensive travelling prevents a traditional in-class curriculum
  • Understanding local cultural + social factors in patient recruitment for globalised clinical trials
  • Educating specialists in pharmacology, regulatory affairs and data processing
  • Ensuring technological competencies for trainees
  • Lisa Palladino

    Lisa Palladino, Manager Patient Recruitment Specialist, Merck & Co Inc

    Barbara Gladson

    Barbara Gladson, Assistant Professor of Physical Therapy, Pharmacology and Physiology, University Of Medicine And Dentistry Of New Jersey

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    15:50

    Afternoon Tea

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    16:20

    Chairman’s Closing Remarks and Close of Day One

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    8:30

    Registration & Coffee

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    9:00

    Chairman's Opening Remarks

    Findlay Walker

    Findlay Walker, Vice President, EU Administration, Daiichi Sankyo Inc

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    9:10

    KEYNOTE - MARKETING STRATEGIES FOR PATIENT RECRUITMENT

    Jim Kremidas

    Jim Kremidas, Global Enrolment Optimisation & Innovation, Eli Lilly

  • Low levels of public awareness can make recruitment difficult – especially in studies with low rates of randomisation
  • The pros and cons of various means of marketing – press, radio, internet
  • The advantages of more targeted techniques
  • Cost effectiveness judgements
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    9:50

    WEB BASED TECHNIQUES FOR PATIENT RECRUITMENT

  • Web based searches for potential subjects
  • Choosing potential sites on the back of these searches
  • Collaboration with online patient organisations allows greater access to patients
  • Using online physician databases
  • Ann Coulson

    Ann Coulson, Global Clinical Project Leader, , AstraZeneca

    Kate Shaw

    Kate Shaw, Global Project Manager, Roche Products Ltd

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    10:30

    Morning Coffee

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    11:00

    GOING "GLOCAL"-THE TREND IN GLOBAL PATIENT RECRUITMENT AND RETENTION

    Elizabeth Moench

    Elizabeth Moench, President & Chief Executive Officer, MediciGlobal Inc

  • How innovative thinking and new technologies are changing the way in which global patient recruitment are developed to incorporate local nuances and cultural differences. 
  • A one size fits all approach does not work for global recruitment and study sites in different countries want greater control over the recruitment-retention process.
  • Discuss how culturally diversified recruitment materials can be deployed rapidly by decentralizing the process and combining this with design technology.
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    11:40

    PREDICTIVE MODELLING OF PATIENT RECRUITMENT

    Vladimir  Anisimov

    Vladimir Anisimov, Director, Research Statistics Unit, GlaxoSmithKline

  • Uncertainties in patient recruitment
  • Recruitment modelling
  • Model validation using historical data
  • Predicting recruitment
  • Examples of real studies
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    12:20

    Networking Lunch

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    13:50

    ACCELERATING GLOBAL PATIENT RECRUITMENT IN TIMES OF TRANSITION

    Vinka Ljubimir

    Vinka Ljubimir, Consultant,

  • Successful country selection during transition
  • Key tips for recruitment planning
  • Surviving logistical nightmares
  • Getting adequate help – vendor selection
  • Tailoring and coaching teams through transition
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    15:10

    PROVIDING GENETIC INFORMATION TO INCENTIVISE RECRUITMENT AND PARTICIPATION IN A CLINICAL TRIAL

    Andrew Grupe

    Andrew Grupe, Director, CNS Discovery Research, Celera Diagnostics

  • Which diseases could be considered for this strategy
  • What are the known genetic risk factors
  • How does the clinician benefit
  • How does the patient benefit
  • How does the trial sponsor benefit
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    16:20

    Chairman’s Closing Remarks and Close of Day One

    Workshops

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    London EC4V 6DB
    United Kingdom

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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