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European Pharmaceutical Pricing & Reimbursement
28 October - 29 October 2009
European Pharmaceutical Pricing & Reimbursement

The conference listed on this page was held in 2009. For information on the 2010 conference go to www.SAE Media Group-online.co.uk/2010europricing.asp  

European Pharmaceutical Pricing & Reimbursement Conference 2010

  

 

  • Patrick H. Mollon, Former Associate Director, Global Medical and Outcomes Research, Pfizer
  • Susana Murteira, Head, Pricing and Reimbursement, H. Lundbeck

Hear a special address on: COOPERATION ON HEALTH TECHNOLOGY ASSESSMENT

  • Jérôme Boehm, Policy Officer, Directorate General for Health and Consumer Protection, European Commission

Conference agenda

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13:30

Registration & Coffee

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14:00

Welcome and Introduction

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14:10

Reimbursement Decision-Making in Key European Countries

  • The pivotal position of public payors
  • Challenges for the pharmaceutical industry
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    14:45

    Interactive Work in Two-Person Teams, Supported by the Workshop Leader

  • Concrete services adding value to products to be chosen by workshop participants
  • Possible strategies for approaching public payors
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    15:30

    Coffee Break

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    15:50

    Discussion of Ideas Developed in the Working Teams

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    16:45

    Wrap-up

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    8:30

    Registration & Coffee

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    9:00

    Chairman's Opening Remarks

    Donald Macarthur

    Donald Macarthur, Global Pharmaceutical Business Analyst,

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    9:10

    IMPACT OF DIFFERENT EUROPEAN PRICING AND REIMBURSEMENT

    Rainer Walenta

    Rainer Walenta, Director, Global Pricing and Reimbursement, Solvay Pharmaceuticals

  • Impact of international price referencing on local pricing and reimbursement
  • Launch strategies and launch sequencing
  • Will there be a unified European pricing scheme?
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    9:50

    DRUG REPOSITIONING STRATEGIES – PRICING AND MARKET ACCESS

    Susana Murteira

    Susana Murteira, Head of Pricing and Reimbursement, H. Lundbeck

  • Drug reformulation as a first line option
  • Review of case studies
  • Dual indication pricing – regulatory vs. market access possibilities
  • Paralel trade considerations
  • Fixed drug combinations – an analysis from a pricing and reimbursement perspective
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    10:30

    Morning Coffee

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    11:00

    CHANGES IN THE UK MARKET AND THE PPRS

    Phill O'Neill

    Phill O'Neill, Head of Information and Analysis, Office of Health Economics

  • Principles and philosophy of the UK PPRS
  • Adoption of mechanisms to incorporate value into the UK market
  • Generic substitution
  • Evolution of the branded market in the UK
  • Forecast to 2013
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    11:40

    THE UK PHARMACEUTICAL PRICE REGULATION SCHEME

    Donald Macarthur

    Donald Macarthur, Global Pharmaceutical Business Analyst,

  • Principles, evolution and contents of the PPRS
  • What has changed, what has not
  • Likely impact of novel features in the 2009 Scheme
  • Inter-relationship with NICE
  • The alternative statutory scheme
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    12:20

    Networking Lunch

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    13:50

    EVIDENCE-BASED MEDICINE IN AN EVOLVING LANDSCAPE FOR GLOBAL MARKET ACCESS

    Lujing Wang

    Lujing Wang, Practice Executive, Pricing and Reimbursement Practice, Campbell Alliance

  • Key market access barriers and how they vary by geographic market and disease area
  • Increasing focus on evidence based medicine and HTA
  • The evolving requirement for evidence to support product reimbursement and access
  • How these trends are shaping pharmaceutical markets and how the evidence base is coming
  • How to think more strategically about how to address market access challenges
  • Better integrating evidence generation and value substantiation into the commercial planning process  
  • Key Takeaways for commercial planners
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    14:30

    CANADA: THE CHANGING PRICING AND REIMBURSEMENT ENVIRONMENT

    Neil Palmer

    Neil Palmer, President and Principal Consultant, PDCI Market Access

  • Overview of Canadian healthcare system and pharmaceutical funding
  • Price regulation and the new guidelines of the Patented Medicine Prices Review Board (PMPRB)
  • HTA and the role of CADTH and the Common Drug Review
  • Provincial and private reimbursement schemes and the growth of risk sharing agreements
  • Parallel trade: decline of the Canadian internet pharmacy business, is US importation still feasible?
  • Outlook for P&R in Canada
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    15:10

    Afternoon Tea

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    15:40

    DECISION MAKING AT NICE

    Elisabeth George

    Elisabeth George, Associate Director - Appraisals , National Institute for Clinical Excellence

  • Processes and methods used for technology appraisal
  • The role of cost effectiveness and other considerations
  • Overview of decisions made so far
  • Implementing the PPRS in technology appraisals
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    16:20

    COMPARATIVE EFFECTIVENESS RESEARCH, COST-EFFECTIVENESS

    Neil Hawkins

    Neil Hawkins, Research Fellow and Health Economist, Centre for Health Economics

  • The demand curve and optimum pricing
  • The role of comparative effectiveness research
  • The role of cost-effectiveness modelling
  • The value of information
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    17:00

    Chairman’s Closing Remarks and Close of Day One

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    8:30

    Registration & Coffee

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    9:00

    Chairman's Opening Remarks

    Colin Wight

    Colin Wight, Founder and Chief Executive Officer, GalbraithWight

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    9:10

    PRICING AND REIMBURSEMENT IN EUROPE: THE ROLE OF INDUSTRY

  • Pricing and Reimbursement in a challenging economic climate
  • Latest developments and likely trends
  • How are decisions made, and what is the real role of industry?
  • What working practices should be developed to ensure that beneficial treatments reach patients?
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    9:50

    MANAGING PRICE THROUGHOUT THE LIFECYCLE OF A PRODUCT

    Martin  Egler

    Martin Egler, Director, Pharmacoecomonics and Pricing & Reimbursement, Merz Pharmaceuticals

  • Measurement of a successful P&R Strategy
  • What payers are looking for
  • Commonly used techniques
  • Pricing and lifecycle management
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    10:30

    Morning Coffee

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    11:00

    ADDRESSING HEALTH TECHNOLOGY ASSESSMENT/HEALTH ECONOMICS

    Patrick Mollon

    Patrick Mollon, Former Associate Director, Global Medical and Outcomes Research, Pfizer

  • Drivers for incorporating HTA/HE early into development
  • Activities to undertake, issues to address
  • Strategic considerations
  • Organisational aspects
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    11:40

    DEFINING MARKET ACCESS STRATEGIES & UNDERSTANDING COMPANY CAPABILITY REQUIREMENTS

    Colin Wight

    Colin Wight, Founder and Chief Executive Officer, GalbraithWight

  • The true scope of market access and timelines
  • Planning
  • Understanding Payer needs
  • Innovative approaches to pricing.
  • Impact of current risk share agreements and future recommendations
  • Understanding the capability requirements for market access
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    12:20

    Networking Lunch

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    13:50

    THE RISE OF A COMMON EU ASSESSMENT ON DRUGS

    Ad Schuurman

    Ad Schuurman, Head of Reimbursement, Dutch Health Care Insurance Board (CVZ)

  • Collaboration until now
  • Recent developments
  • EMEA, MEDEV, EUnetHTA
  • The way forward
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    14:30

    EU COOPERATION ON HEALTH TECHNOLOGY ASSESSMENT

    Jérôme Boehm

    Jérôme Boehm, Policy Officer, Health and Consumers Directorate General, European Commission

  • Objectives from an EU perspective
  • Possible work areas
  • Working with stakeholders
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    15:10

    COLLABORATION WITH MARKETING: GROWING PAINS?

    Gurmit Sandhu

    Gurmit Sandhu, Independent Consultant in Launch Management and Market Access , Switzerland

  • Marketing: opportunities & challenges
  • Understanding mindset of global marketers
  • Engaging marketers
  • Deliver value through collaboration
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    15:50

    Chairman’s Closing Remarks

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    16:00

    Afternoon Tea and Close of Conference

    Workshops

    Cooperation with Payors as a Means for Attaining Reimbursement

    Cooperation with Payors as a Means for Attaining Reimbursement

    Courtyard by Marriott - Munich City Centre
    27 October 2009
    Munich, Germany

    Courtyard by Marriott - Munich City Centre

    Schwanthalerstrasse 37
    Munich Bavaria 80
    Germany

    Courtyard by Marriott - Munich City Centre

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