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About the conference
SAE Media Group's 2011 conference on Social Media in the Pharmaceutical Industry aims to address the current concerns of the industry about using social media, while allowing delegates to explore the best methods for entering this interactive environment and using it successfully to reach your goals.
There are many social media platforms to choose from, many ways of interacting and many uses for social media in the pharma industry - marketing, corporate communications, brand development, product recognition, interacting with patient groups and more. Through explanatory talks and relevant case studies, delegates will leave the conference with a knowledge and confidence that will allow them to introduce successful social media strategies into their organisations.
Taking place in London, UK, this conference will also cover social media monitoring and social networking software to ensure delegates can maximise their use of social media marketing, communications and patient group interaction.
Get more from the conference - Join us for a drinks reception on day one, straight after the final presentation. Network and socialise with the speakers and other delegates; ask questions, discuss ideas and plan partnerships over drinks and nibbles.
Why not attend the associated workshop as well?
Associated with the conference there will be an interactive workshop on "Incorporating Social Media Tactics into Pharmaceutical and Biotech Strategy", taking place on 25th January. It will cover discussions about the current social media landscape, where pharma could learn from social media use in other industries, how to engage with key stakeholders, governance issues and implications for pharma in the future. This will be led by Kasif Chaudhry, Managing Director and Jennifer Sayer, Consultant, both of Clarescent LLC. To see more information about the workshop, please see the Social Media 2011 workshop page.
Keen to see the detailed programme? Click here.
Want to download the brochure? Click here.
Register for the event here!
Group discounts available - click here
Fancy speaking at the conference? Do you know of anyone who may be interested in speaking? We are always on the look-out for new speakers for our upcoming conferences. Let us know: contact the Conference Producer.
For sponsorship and exhibitioning opportunities,
Conference agenda
Introductions, objectives and agenda review The social media landscape
Summary cases of success stories across industries
Disseminating news
Marketing
Collecting adverse event data
Patient advocacy
Education
Building advocacy
The view of the regulatory authorities
Who is involved?
What is their perspective?
The social media landscape in the healthcare industries
Summary cases of success stories
How to manage efforts both at leadership and operational levels
Chairman's opening remarks Alex Butler, Digital Strategy and Social Media Manager, Janssen-Cilag Overview of pharma's social media usage to date Figen Samdanci, Corporate Communications Manager, Pfizer
How can a pharmaceutical company get involved in social media?
What opportunities are there?
Successful examples from Pfizer Turkey
What should pharma use social media for? René van den Bos, New Media Architect and Co-Founder, DigiRedo
A broad perspective on the use and potential of social media
The philosophy of social media
How to start social media in a business environment (Enterprise 2.0)
With case studies from pharma and other industries
Organisational changes needed for social media success Mat Phillips, Founder, Neovoca
The need for action - why social media interaction is necessary
Common issues and hurdles to full SM engagement - skills, culture, process, structure and regulatory concerns
Solutions and strategies - cultural alignment, awareness, training, planning, policy mapping and analytics
Adopting the same rigour that was devoted to SFE
You Tube Case Study - ADHD awareness campaign Gary Monk, , Across Group
Supporting patients through the right channel
Spreading the word - a targeted approach to seeding
Engaging the patient through novel content and two-way communication
Was it a success? A summary of the metrics
Getting social - case studies in online engagement Alex Butler, Digital Strategy and Social Media Manager, Janssen-Cilag
Why pharma needs to lead the way and not lag behind with the personal web
Developing engagement in a regulated environment
Understanding social strategy and aligning it across the business
Looking beyond platforms
Insight into some Janssen social media projects
Integrating a social media strategy into your marketing campaign Irte Topaloglu, Corporate Communications Project Manager - Social Media Lead, Pfizer
Integration strategies
Internal policies
Social Responsibility Project Campaign in Turkey
Two perspectives: Social media in Corporate communications vs Brand communications
Difference in social media's goals and applications for Corporate and Brand communications
Process for developing social media initiative: who are the key stakeholders, and what role do they play?
Policies and guidelines for each and how they differ
Integration with other communication efforts; what are key considerations and examples?
Goals and measurements - what makes the initiative successful?
Zoe Dunn, Owner, Zoe Digital Consulting Marc Monseau, Director, Corporate Communication and Social Media, Johnson & Johnson Simon Goldberg, Director, Electronic Communications and Social Media, Corporate Public Affairs, Abbott Silja Chouquet, Owner, Whydot Pharma
What does good engagement by pharma look like?
Where do you start?
What 'safety nets' do you need to have in place before you start to engage?
How do you manage and sustain engagement?
Chairman’s closing remarks Re-registration and coffee Chairman's opening remarks Murat Tanoren, Corporate Partnerships & Projects Co-ordinator, Pfizer Harry Ringwood, Manager, eMedia, Merck Serono
The use of different media channels
Blurring the lines between PR and marketing
Compliant digital communications
The use of social media as a strategy for patient recruitment and retention in clinical trials Diana L Anderson, President & CEO, D. Anderson & Company
Focus on regulatory and ethical implications of the multiple opportunities to approach patients for clinical trials participation via the Internet
Includes case studies reflecting the use and metrics reporting of social media tactics in patient recruitment and retention
Recruiting for clinical trials using social media Sara James, Global Enrolment Consultant, EUMED, Eli Lilly
Developing a proper mix of social media and traditional recruitment methods
ROI difference between traditional and electronic recruitment tactics
Staying engaged with patients - examples from Eli Lilly
Top ten suggestions for pharma 3.0: my experience Murat Tanoren, Corporate Partnerships & Projects Co-ordinator, Pfizer
Web 2.0? Pharma 3.0? What happened to 1.0?
Where does pharma stand? Where will it go to?
How can we approach corporate social media presence?
Managerial do's and don'ts for local teams (insider tips)
Patients: Serving your true customers with social media Sebastian Kölsch, Owner, Koelsch Pharma Services
Integrating patients in online communication
Social media as exclusiveness creator
Building communities and relationships
Pharma as discreet provider, not aggressive influencer
Awareness building and compliance as ROI in social media
Integrating social media component with offline activities
Healthcare professionals' use of social media Mark Millar, Director, PraeMedica
Trends within HCP usage of social media
Dynamics of HCP use of social media - who, how, where
Dedicated sites, non-social sites
Web, mobile
Branded, commercial, association, hospital
Comparison of social media use in different therapy areas and HCP specialties
How pharma can get involved
How do healthcare professionals, patients and the pharmaceutical industry use social media today, what is the potential for the future? Chris Cooper, Owner and Director, EPG Health Media
Overview - extent of use today
What influences prescribing decisions and patient choice?
Pharma - its role and obligations
What the future holds - the potential for change
Chairman’s closing remarks Afternoon tea and networking
Workshops
The Rubens at the Palace 25 January 2011 London, United Kingdom
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