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Social Media in the Pharmaceutical Industry
21 January - 22 January 2019
Social Media in the Pharmaceutical Industry

SAE Media Group is proud to present the return of their 11th annual Social Media in the Pharmaceutical Industry conference to London on the 21st - 22nd January 2019.

This year looks at opening the speaker line up to represent all industry stakeholders, from pharma to social media channels, all whilst keeping the patient in mind. We will explore the most recent advances in digital application within the pharmaceutical sector and address some of the key challenges within the industry, including optimization of up and coming technologies.

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The conference will be discussing how to leverage social media platforms to develop a robust digital strategy and discuss the latest challenges and techniques in the field of social pharma.

TOPICS INCLUDE:

- Social media marketing and branding for pharmaceutical companies
- GDPR regulations and limitations to product advertisement (with case studies)
- Social media in patient recruitment and patient centricity (including crowdsourcing and data collection strategies)
- Use of social media in pharmacovigilance - specifically in adverse events reporting
- The future of social media in the pharmaceutical industry
 

FEATURED SPEAKERS

Alan Shaw

Alan Shaw

Senior Lecturer, Digital Marketing, Northumbria University
Dennis Fink

Dennis Fink

Campaign Manager & Social Media Channel Expert, QIAGEN GmbH
Emma Sutcliffe

Emma Sutcliffe

Director Patient Engagement and Innovation, NexGen Healthcare Communications
Jackie Cuyvers

Jackie Cuyvers

CEO, Convosphere
Jaclyn Kirkman

Jaclyn Kirkman

Digital Insights Manager, GSK
Jacob Flindt

Jacob Flindt

Founder, inforMed.pro
Jeremy Hollow

Jeremy Hollow

Founder and MD, Listen & Learn Research
Lin Lei

Lin Lei

Associate Director Digital Customer Engagement, Teva Pharmaceuticals
Mick Griffin

Mick Griffin

Partner and Chief Revenue Officer, Brand 24
Paul Tunnah

Paul Tunnah

CEO, Pharmaphorum media
Roeland van der Heiden

Roeland van der Heiden

Digital Director, AstraZeneca
Simon Ip

Simon Ip

Global Digital Communications Specialist, LEO Pharma A/S
Stefania Alvino

Stefania Alvino

Multichannel Manager, Daiichi Sankyo Co Ltd
Timos  Papagatsias

Timos Papagatsias

CEO, LucidQuest

Alan Shaw

Senior Lecturer, Digital Marketing, Northumbria University
Alan Shaw

Alan is a senior lecturer in Digital Marketing at Newcastle Business School. He is also a Trustee at XPERT Health, a national charity supporting diabetics through structured education and a director of Strategic Planet Ltd, a boutique digital marketing agency. He has experience of working with epilepsy, diabetes, Crohn’s disease, inborn metabolic disorders and has worked in the veterinarian and wound management sectors. Alan has been involved in patient advocacy groups and helped the Expert Patients Programme transition from being part of the NHS to becoming a community interest company (CIC) then a charity.

Dennis Fink

Campaign Manager & Social Media Channel Expert, QIAGEN GmbH
Dennis Fink

I did my PhD at the Max Planck Institute for Marine Microbiology in Bremen (Germany) in 2011 and co-founded a media agency for science communication (mediomix GmbH) in Cologne (2012). After heading this company as CEO and creating meaningful marketing content for scientists, I left in October 2017 and joined QIAGEN as Campaign Manager and Social Media Channel Expert. Since then I’ve been planning, creating and monitoring online campaigns on a global scale.

Emma Sutcliffe

Director Patient Engagement and Innovation, NexGen Healthcare Communications
Emma Sutcliffe

Emma Sutcliffe is a global leader in patient engagement and her recent appointment as the first Chief Patient Officer at the industry ‘watchdog’, Eye for Pharma reflects her work with more than 20 pharma companies to build patient engagement programmes.

In a career now into a third decade as a Medical Writer, Emma is a Medical Biochemist who is also qualifying as a psychotherapist focusing on helping patients adapt to life with a chronic condition. Emma has written the popular, ‘Patient Polemic’ column about pharmaceutical science communication for more than 5 years with a regular readership of >20,000 pharmaceutical and medical executives.

Emma has an extensive network of relationships with patient groups, HCPs and has worked with KOLs in all therapeutic areas. Emma has received several awards for her leadership in pharmaceutical medical communications and was shortlisted as a global influencer in the industry for her work on the socialisation of health and patient engagement and is the founder of the ‘BREATHE’ principles and ‘OxyGen’ process
for implementing gold-standard pharma-patient collaborative cultures and communications.
 

Jackie Cuyvers

CEO, Convosphere
Jackie Cuyvers

Jackie advises businesses on how to create customer centricity and deeper customer insight through social listening and using social data in context of other complex first party and alternate data-sets. She has over 15 years of experience in digital and social media marketing, analytics and strategy. Jackie has worked with local and global clients across a range of industries, though predominantly in the Life Sciences and Pharmaceutical sector. Jackie is a frequent presenter at industry events, showcasing the potential of applying social intelligence to business strategy. Jackie has advised businesses of all sizes on how to apply social thinking to delivering improved and more effective relationships with a wide range of stakeholders, from patients and their carers, through to HCPs, specialists and even the payer community.

Jaclyn Kirkman

Digital Insights Manager, GSK
Jaclyn Kirkman

Jaclyn has been at GSK for five years and is a Digital Insights Manager, specializing in employee insights. Her role is rooted in user-behavior, qualitative feedback on applications and processes, and reducing the effort and time it takes for employees to complete their jobs. She has a passion for consulting with groups about the importance of having a customer-centric mind-set and driving performance with data-driven decisions. She leads a growing global community of users who participate in digital experiments which provide insights to inform support functions in decision-making and process or product design.

Jacob Flindt

Founder, inforMed.pro
Jacob Flindt

Jacob comes from academic publishing in London, and before that the advertising community in Copenhagen. He brings a variety of skills and experiences gained over the last exiting decade in the lifescience environment, always focusing on improving user experiences and engagements. Not satisfied with the state of digital marketing he left Springer with the aim of improving digital communication by helping companies predict what doctors want to learn. As an industry we must better sense of the massive amounts of engagement data available, thankfully we are in a golden age where the promise of Artificial Intelligence is coming to fruition.

Jason Browning

Global Head of Digital Communications & Social Media, Novartis
Jason Browning

Jeremy Hollow

Founder and MD, Listen & Learn Research
Jeremy Hollow

Jeremy started Listen + Learn with a simple goal – to help brands connect with people.
He does this by making social data simple. Simple for brands to know what’s meaningful, to find new insights, to see opportunities and to spark inspiration.
He works with brands to help them find and understand the people that matter to them. So that they can then create the right experiences, engage new audiences and appeal to people in the right way.
His plan? Simple, it’s to help brands become something people actually want to be part of.
 

Lin Lei

Associate Director Digital Customer Engagement, Teva Pharmaceuticals
Lin Lei

Lin Lei brings with her 10 year of experience in pharmaceutical multichannel management. With a background in marketing and digital Lin is keen to bring a new level of costumer experience thinking into Teva’s marketing mix. Having launched a number of digital initiatives such as social media, live content generation, hybrid meetings she continues to experiment and pursue the best in class solution for the HCP community.

Mick Griffin

Partner and Chief Revenue Officer, Brand 24
Mick Griffin

Mick is currently Chief Revenue Officer at Brand24. For over 10 years Mick has been focused on building digital journeys for brands and their customers that encompass both human and automatic touch points.

With Brand24 he has managed to help over 2500 companies from over 100 countries, better connect, engage and understand their online audiences and conversations.

His areas of expertise include Social Media, Digital Sales and Customer Success.
 

Paul Tunnah

CEO, Pharmaphorum media
Paul Tunnah

Dr Paul Tunnah founded pharmaphorum in 2009, which uses content to help connect the pharmaceutical industry and other healthcare innovators for better health.

www.pharmaphorum.com, and the associated Deep Dive digital magazine, is a leading online destination for pharmaceutical industry news, information and debate. pharmaphorum connect (www.pharmaphorumconnect.com) is a content consultancy bringing strategic and tactical publishing capabilities to pharmaceutical companies and other healthcare organisations.

Dr Tunnah is a recognised author, speaker and industry advisor on content marketing and communications, with a BA in Biochemistry and DPhil in Biological Sciences from Oxford University.

He can be contacted at paul.tunnah@pharmaphorum.com.
 

Piotr Wrzosinski

Account Director, Boomerang Pharma, part of Accenture Interactive
Piotr Wrzosinski

Roeland van der Heiden

Digital Director, AstraZeneca
Roeland van der Heiden

Roeland van der Heiden leads the AstraZeneca Corporate Affairs Digital team, and is based in Cambridge (UK). He is responsible for corporate digital external communications, including AstraZeneca’s externally facing corporate websites and corporate social media. He is also responsible for the internal digital communication platforms like the intranet, the internal video channel and the internal social platform. Roeland joined AstraZeneca in 2008 as Communications Director in The Netherlands. He has been Communications Lead for the Western Europe Area and Brand Communications Lead for the Europe Region before joining the Global Corporate Affairs team in 2016. Before joining AstraZeneca, Roeland has held several senior Communications positions, e.g. at Baker&McKenzie and at AkzoNobel.

Simon Ip

Global Digital Communications Specialist, LEO Pharma A/S
Simon Ip

I'm Simon, a communication strategist specialized in digital health and the pharmaceutical industry. I was born in Paris, France and grew up in Montreal and Toronto, Canada. I have a multidisciplinary master’s degree in Biomedical Communications from the University of Toronto bridging new media communications and medical science (MSc). Throughout the years, I have developed a strong passion for eHealth, social media and scientific communications. I am passionate about building bridges between patients and the healthcare industry to improve people's health outcomes and quality of life. I love to travel and I'm currently living in Copenhagen, Denmark where I work for LEO Pharma in their Global External Communications Department.

Stefania Alvino

Multichannel Manager, Daiichi Sankyo Co Ltd
Stefania Alvino

Stefania is Multichannel Marketing Manager in Daiichi Sankyo Italia where she has established strong digital marketing, social media and digital strategy experience. In Her role Stefania has developed her ability to translate theory into action in the context of change control processes.


At Daiichi Sankyo, Stefania is responsible for multi-channel strategy, the planning of local and regional digital initiatives, evaluating the impact of multi-channel marketing and the integration of on-and offline services to open up cross-functional opportunities.


Stefania is also journalist and blogger on topics related to digital transformation.
 

Timos Papagatsias

CEO, LucidQuest
Timos  Papagatsias

Timos has over 10 years’ experience working as a strategy and intelligence consultant across the Pharma / Biotech and the Life Sciences Investment industries. He has advised 18 out of 20 top Pharma and Biotechnology companies and has also worked with a large number of medium and small size firms on multiple topics (market entry and market access optimization, patient centricity, digital healthcare and social media, clinical product development and trial design, brand positioning, portfolio analysis etc.) across therapy areas and geographies.

He is currently the CEO of LucidQuest, a boutique strategic intelligence consultancy that focuses both on traditional therapy areas as well as on developing insights into patient centricity, digital healthcare / IoE and personalized medicine (gene and cell therapies).
 

Conference agenda

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8:30

Registration & Coffee

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9:00

Chairman's Opening Remarks

Emma Sutcliffe, Director Patient Engagement and Innovation, NexGen Healthcare Communications

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9:10

Optimization of social media usage amongst pharma companies

Emma Sutcliffe, Director Patient Engagement and Innovation, NexGen Healthcare Communications

• Clarifying the current pitfalls of social media in pharma 
• Assessing the key areas where social media can give valuable benefits to pharma 
• Future predictions for social media usage in pharma
 

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9:50

Pharma & social media: a possible combination

Stefania Alvino, Multichannel Manager, Daiichi Sankyo Co Ltd

• Social Media: a strong solution for disease awareness to engage and inform patients
• Social engagement How to use social network & digital communication to engage HCPs
• Marketing Automation, Close Loop Marketing, Multi-Channel Experience to design the Customer Journey
• Case study – initiatives & solutions
 

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10:30

Morning Coffee

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11:00

Exploring a result driven, value focused social media strategy in pharma

Lin Lei, Associate Director Digital Customer Engagement, Teva Pharmaceuticals

• Optimising value focused measurement
• Proving the long-term influence of social media in the pharma company
• Clarifying the return of investment on social media activity
 

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11:40

The future of customer engagement: a programmatic approach

Paul Tunnah, CEO, Pharmaphorum media

• Exploring the place of programmatic customer engagement in modern marketing
• The challenges and successes a programmatic approach brings to the table
• Where is it headed next?

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12:20

Networking Lunch

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13:20

Being a good corporate social media citizen

Roeland van der Heiden, Digital Director, AstraZeneca

• What it means to be a good cooperate social media citizen
• A focus on optimizing disease awareness through social media channels in pharma
• How pharma companies can translate patient engagement into optimization of social media usage

 

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14:00

The rise of Social Media in pharma: shifting the focus on patients as stakeholders

Simon Ip, Global Digital Communications Specialist, LEO Pharma A/S

  • How social media contributed to the rise of e-patients
  • How regulatory adapted to engage with patients and consumers online
  • Examples of successful patient activation campaigns at LEO Pharma
  • Moving forward: patient, innovation and data collection
     
  • clock

    14:40

    Afternoon Tea

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    15:10

    Using SM/SN and Strategic Competitive Intelligence to learn about your competitors and uncover early warning signals and future opportunities for your brand

    Timos Papagatsias, CEO, LucidQuest

    • Using SM/SN research and competitor/market intelligence in order to remain competitive in the marketplace
    • Understanding which SM/SN your audience(s) use and how and where you should be focusing your targeting efforts
    • What the future holds for SM/SN and IoT in Pharma: Where is future disruption coming from? (early insights from our research)
     

    clock

    15:50

    Consumers are increasingly talking about pharmaceutical products: It’s time to join the conversation

    Mick Griffin, Partner and Chief Revenue Officer, Brand 24

    • Over 60% of conversations about pharmaceutical companies and their products are not tagged on social media
    • Learn how and why to listen, engage, and analyses the online buzz around healthcare brands
    • Benchmark against other brands, and better understand their social presence
     

    clock

    16:30

    Chairman’s Closing Remarks and Close of Day One

    Emma Sutcliffe, Director Patient Engagement and Innovation, NexGen Healthcare Communications

    clock

    8:30

    Registration & Coffee

    clock

    9:00

    Chairman's Opening Remarks

    Jason Browning

    Jason Browning, Global Head of Digital Communications & Social Media, Novartis

    clock

    9:10

    The importance of measurement in Social Pharma

    Jaclyn Kirkman, Digital Insights Manager, GSK

    • Measuring and developing insights at GSK
    • Forming a framework for internal and external communications
    • Internal measurement, dashboarding, and managing an internal network for experiments
     

    clock

    9:50

    Evolution of the digital in pharma from web/email/edetail channels to extended reality and AI-supported solutions

    Piotr Wrzosinski

    Piotr Wrzosinski, Account Director, Boomerang Pharma, part of Accenture Interactive

    • From Web to Extended Reality: evolution of the digital healthcare experience
    • Insights into case studies at Boomerang Pharma
     

     

    clock

    10:30

    Morning Coffee

    clock

    11:00

    Personalising the content relationships with AI

    Jacob Flindt, Founder, inforMed.pro

    • The main relationship doctors want with pharma is to feel safe prescribing treatments
    • Personalising content to the individual without unnecessary repetition is key to a lasting relationship
    • AI can capture patterns about each doctor and speed up learning the path to prescriptions 
     

    clock

    11:40

    Social listening: procedures and practices to consider before implementation.

    Alan Shaw, Senior Lecturer, Digital Marketing, Northumbria University

    •     Internal and external structures to adopt
    •     Ethical and legal implications
    •     Platforms available
    •     Example outputs
     

    clock

    12:20

    Networking Lunch

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    13:20

    Congress listening for HCP insights

    Jackie Cuyvers, CEO, Convosphere

    • On average, HCP’s contribute 3-9% of online conversation in most therapeutic area discussions
    • At medical congresses, HCP’s contribute 25-45% of online conversation, creating a rich source for insights
    • HCP’s share questions and concerns, comment on clinical trials, treatments, sessions, and pharma co.’s
    • Learn how to take your key business questions into congress listening to gain actionable insight
     

    clock

    14:00

    How healthcare brands use Social Insights to drive awareness and engagement with target audiences

    Jeremy Hollow, Founder and MD, Listen & Learn Research

    • Social has evolved to become a vital source of understanding, validation, and guidance for people finding their way through the confusing world of healthcare.
    • At the same time Healthcare brands, realizing the potential of digital to form new relationships with consumers, are busy rolling out wide-reaching transformation programmes.
    • Social insight is what connects the two.
    • We’ll show how some creative healthcare brands are using social insight to better understand the deep needs and behaviours of patients and their careers – and the opportunities this brings to engage with them more effectively. 
     

    clock

    14:40

    Afternoon Tea

    clock

    15:10

    Reaching scientists on social media – The customer-centric approach

    Dennis Fink, Campaign Manager & Social Media Channel Expert, QIAGEN GmbH

    • Stop using generic images & text and start telling stories
    • B2B social media strategies
    • Best practices
     

    clock

    15:50

    Data driven strategy decisions for healthcare brands

    • Using international data to improve health outcomes of patients
    • How companies are currently using patient data obtained on Social Media to optimize patient outcome
    • What’s up next for development of data services

    clock

    16:30

    Chairman’s Closing Remarks and Close of Day Two

    Jason Browning

    Jason Browning, Global Head of Digital Communications & Social Media, Novartis


    Senior Lecturer, Digital Marketing
    Northumbria University
    Campaign Manager & Social Media Channel Expert
    QIAGEN GmbH
    Director Patient Engagement and Innovation
    NexGen Healthcare Communications
    CEO
    Convosphere
    Digital Insights Manager
    GSK
    Founder
    inforMed.pro
    Global Head of Digital Communications & Social Media
    Novartis
    Founder and MD
    Listen & Learn Research
    Associate Director Digital Customer Engagement
    Teva Pharmaceuticals
    Partner and Chief Revenue Officer
    Brand 24
    CEO
    Pharmaphorum media
    Account Director
    Boomerang Pharma, part of Accenture Interactive
    Digital Director
    AstraZeneca
    Global Digital Communications Specialist
    LEO Pharma A/S
    Multichannel Manager
    Daiichi Sankyo Co Ltd
    CEO
    LucidQuest

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    Sample of 2019 Attendees

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    Speaker 2019 Interview with Dennis Fink, Qiagen

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    Speaker Interview 2019 Jaclyn Kirkman, GSK

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    2018 Brochure

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    [VALUE OF SOCIAL MEDIA PHARMA] - PHARMAPHORUM CONNECT

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    [PERSONALISED HEALTHCARE] - ROCHE

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    [DOCTOR'S & SMARTPHONES] - FIGURE 1

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    [CONNECTED TECHNOLOGIES] - UCB PHARMA

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    [SOCIAL MEDIA LISTENING] - CREATION

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    [THE FUTURE OF HEALTHCARE] - NEXGEN HEALTHCARE

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    [2018 ATTENDEE LIST] - FULL LIST

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    [SPEAKER INTERVIEW 2018] - JACOB D FLINDT, inforMed.pro

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    [SPEAKER INTERVIEW 2018] - DR. PAUL TUNNAH, PHARMAPHORUM MEDIA

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    [SPEAKER INTERVIEW 2018] - RICHARD BRADY, BJS

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    [SPEAKER INTERVIEW 2018] - TIM JUERGENS, ROCHE DIABETES CARE

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    [SPEAKER INTERVIEW 2018] - JACKIE CUYVERS, THE CONVERSATIONALIST AGENCY

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    [SPEAKER INTERVIEW 2018] - ADAM DOGGETT, CREATION

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    [SPEAKER INTERVIEW 2018] - SARAH HOLIDAY, PFIZER

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    Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

    The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

    This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

    In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

    So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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    Contact SAE Media Group

    UK Office
    Opening Hours: 9.00 - 17.30 (local time)
    SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
    Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
    Website: http://www.smgconferences.com Email: events@saemediagroup.com
    Registered in England - SMi Group Ltd trading as SAE Media Group




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