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Setting Up Key Opinion Leader Liaison Programmes for Progressive Drug Development
17 June 2009
Setting Up Key Opinion Leader Liaison Programmes for Progressive Drug Development

We all recognise the importance of opinion leaders to the successful development and commercialisation of pharmaceuticals.  Working with opinion leaders can bring difficulties – choosing the right people to collaborate with; compliance with internal rules and external regulations; internal communications; ensuring that the best fit opinion leaders want to work with you.  However, a systematic approach to the identification, mapping and development of opinion leaders brings enormous benefits.

The workshop will look at strategies and tactics for building long-term relationships with opinion leaders taking into account the needs of both the company and the opinion leaders themselves. 

The workshop will cover:

Establishing and maintaining long term relationships – tools to reach and interact with them to maximise relationship
Internal coordination and objective setting to ensure optimum KOL management across functions and geographies
Choosing the right KOL for the right task
Setting up open/transparent frameworks for industry / KOL interaction
Appropriate KOL activities for each stage of the product lifecycle

Delegates will be given practical tools and guidance for optimising opinion leader interactions. 

About the Briefing Leader:

Neil Kendle is one of the most experienced healthcare communications consultants in Europe with over 25 years consultancy experience. 

After working as a clinical psychologist, Neil moved to the Pharmaceutical industry working in various capacities in sales, clinical trials and marketing before moving into PR, initially at Burson Marstellar, then the largest PR agency in the world.  In 1987 he established Fusion Communications.  Fusion became one of the most successful and highly regarded UK-based consultancies, working on UK, pan-European and global programmes. It was during this time that Neil pioneered many ground breaking initiatives that have subsequently become standard practices in healthcare communications.  In 1998 Fusion was acquired by the Lowe Group, becoming Lowe Fusion Healthcare.

Kendle Healthcare
Kendle Healthcare concentrates on exclusively on opinion leader development including strategic consultancy, opinion leader identification and profiling and stakeholder mapping. 

Workshop agenda

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8:30

Registration & Coffee

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9:00

Welcome and Introduction

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9:10

What type of Opinion Leader when?

  • What do we want from opinion leaders
  • The mix of opinion leaders for trials
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    9:30

    Identification and evaluation of Opinion Leaders

  • Identifying KOLs and rising stars
  • Profiling
  • Network and stakeholder mapping
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    10:20

    Morning Coffee

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    10:50

    What Opinion Leaders want from the relationship

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    11:50

    Regulations/internal compliance/data protection

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    12:15

    Discussion & Questions

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    12:30

    Close of Workshop

    The Charles Hotel

    Sophienstrasse 28
    Munich 80333
    Germany

    The Charles Hotel

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    WHAT IS CPD?

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