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Social Media in the Pharmaceutical Industry
22 January - 23 January 2018
Social Media in the Pharmaceutical Industry

SAE Media Group is proud to present the return of their 10th Annual Social Media in the Pharmaceutical Industry conference to London on the 22nd - 23rd January 2018.

Social media is the perfect channel for pharmaceutical companies to educate, market, listen and connect with customers, patients and physicians. Over the past decade there has been a huge shift in the way that businesses and consumers use social media, however, regulatory and logistical obstacles make the utlization of social media in the pharmaceutical industry particularly complex.

Join SAE Media Group’s 10th Annual Social Media in the Pharmaceutical Industry Conference to learn the best way your company can benefit from social media. Hear from industry experts on how to leverage social media platforms to develop a robust digital strategy and discuss the latest challenges and techniques in the field of ‘social pharma’.
 

Get involved by using the event hashtag: #pharmasocialmedia

*http://bit.ly/2eKK6Hq
 

FEATURED SPEAKERS

Andreas Haimboeck-Tichy

Andreas Haimboeck-Tichy

UK Director for Healthcare and Life Sciences, IBM
Elodie  Douangmanivanh

Elodie Douangmanivanh

Head of Digital Services , MSD
Herve Dumas

Herve Dumas

Patients’ Technology Solutions Lead, UCB Pharma
Paul Tunnah

Paul Tunnah

CEO, pharmaphorum media
Sebastian Soithongsuk

Sebastian Soithongsuk

Global Content Manager, Digital Comms, GSK
Steve Reeves

Steve Reeves

Director, Social Intelligence, Decision Resources Group

Adam Doggett

Senior Research Analyst, CREATION
Adam  Doggett

Senior Research Analyst at CREATION, playing a leading role in developing healthcare intelligence and actionable insights by studying trends in the online conversations of Healthcare Professionals (HCPs). Actively involved in driving CREATION's innovative systems forward in order to maximise the value of listening to HCPs online.

Akash Degan

Vice President of Business Development, Sermo
Akash Degan

Akash Degan is Vice President of Business Development at healthcare research and online physician community SERMO. Akash leads SERMO’s commercial team in Europe with responsibility for customer experience across the firm's suite of insight, platform and engagement solutions. He previously worked at Kantar Operations, having begun his career with UK medical market research agency Gillian Kenny Associates.

Andreas Haimboeck-Tichy

UK Director for Healthcare and Life Sciences, IBM
Andreas Haimboeck-Tichy

Andreas leads IBM Healthcare and Life Sciences Unit, bringing 20 years’ experience in the IT Industry to help the Healthcare systems across the UK and Ireland to deliver improved IT services in an ever changing and demanding environment.
Andreas is passionate about leadership, sustainability and the positive impact IT can have on the world. He is a Trustee for the Charity UCanDoIT.org.uk. His mentoring of SME’s and entrepreneurs has included helping launch an online educational geography TV channel and utilities aggregator business.
 

Annie Williams

Regional Community Lead, Europe, Figure 1
Annie Williams

Annie Williams is Senior Manager of Partnerships at Figure 1, a network for healthcare professionals to achieve clinical mastery by learning from one another. As the first employee, Annie joined Figure 1 before launch and has seen the network grow to well over two million healthcare professional users. Prior to Figure 1, she worked as an account manager at a boutique advertising agency.

Elodie Douangmanivanh

Head of Digital Services , MSD
Elodie  Douangmanivanh

Emma Sutcliffe

Director Patient Engagement and Innovation, NexGen Healthcare Communications
Emma Sutcliffe

Emma Sutcliffe is a global leader in patient engagement and her recent appointment as the first Chief Patient Officer at the industry ‘watchdog’, Eye for Pharma reflects her work with more than 20 pharma companies to build patient engagement programmes.

In a career now into a third decade as a Medical Writer, Emma is a Medical Biochemist who is also qualifying as a psychotherapist focusing on helping patients adapt to life with a chronic condition. Emma has written the popular, ‘Patient Polemic’ column about pharmaceutical science communication for more than 5 years with a regular readership of >20,000 pharmaceutical and medical executives.

Emma has an extensive network of relationships with patient groups, HCPs and has worked with KOLs in all therapeutic areas. Emma has received several awards for her leadership in pharmaceutical medical communications and was shortlisted as a global influencer in the industry for her work on the socialisation of health and patient engagement and is the founder of the ‘BREATHE’ principles and ‘OxyGen’ process
for implementing gold-standard pharma-patient collaborative cultures and communications.
 

Herve Dumas

Patients’ Technology Solutions Lead, UCB Pharma
Herve Dumas

Jackie Cuyvers

CEO and Co-Founder, Digital Strategist, The Conversationalist Agency
Jackie Cuyvers

Jackie has an MBA in International Marketing is based in London and has over 15+ years of experience in Digital Marketing and Social Media Strategy, Engagement and Analysis. The last 10 years she has been focused on using Social Data in context of additional data sets like launch or sales data to develop strategic business insights.

At The Conversationalist Agency she leads a global team of 200 multi-lingual social listening analysts - helping agencies and enterprise identify actionable insights from online content, across the globe. She’s run Social Listening projects from Tajikistan to Turkey, Armenia to Atlanta and all points in between. Well versed in the intricacies of Pharma her company has developed proprietary technology to help Pharma and Life Sciences unlock the value of social data.

Prior to The Conversationalist Agency, Jackie worked for ZS Associates, a Pharma focused Marketing Consulting firm where she developed and led their Social Listening practice.
 

Jacob Flindt

Founder, informed.pro
Jacob Flindt

Jamie Doggett

Senior Research Analyst, CREATION
Jamie  Doggett

Jamie Doggett is a Senior Research Analyst at CREATION, a global strategy consultancy. Jamie manages the development of intelligence insights using CREATION Pinpoint, a platform which is a worldwide lead in learning from healthcare professionals on public social media. He uses data analytics to find and interpret HCPs' online conversations and applies his creative skills in visual storytelling.

Michael Clarke

Head of Advice and Content, Asthma UK
Michael Clarke

Paul Tunnah

CEO, pharmaphorum media
Paul Tunnah

Dr Paul Tunnah founded pharmaphorum in 2009, which has rapidly evolved and developed its services to drive better communication, connection and collaboration between the pharmaceutical industry and other healthcare stakeholders through both its digital publication (www.pharmaphorum.com) and specialist content consultancy (www.pharmaphorumconnect.com). He is a recognised author, speaker and industry advisor with a passion for helping organisations tell authentic stories that resonate, co-create solutions and unlock the power of digital and social media in connecting with customers and understanding markets. Dr Tunnah holds a BA in Biochemistry and DPhil in Biological Sciences from Oxford University.
 

Richard Brady

Consultant colorectal surgeon, RVI, Newcastle and SoMe Lead, British Journal of Surgery
Richard Brady

Richard is a NHS consultant Surgeon based in Newcastle upon Tyne, with a specialist practice in Colorectal Surgery and Inflammatory Bowel Disease. He is an Honorary Senior Clinical Lecturer and is the lead of the Newcastle Centre for Bowel Disease research hub. He is the social media editor for one of the largest and most prestigious international journals in surgery. He is the co-founder of a number of surgical social media hashtag campaigns.
He has published widely in this field and is an international speaker on this subject of social media and medicine. He is the owner of the app development and social media consultancy, researchactive.com. Follow him online @researchactive.
 

Sarah Holiday

Regional Social Media Strategy Lead, Pfizer Ltd
Sarah Holiday

Sarah has worked in the pharmaceutical industry for 20 years in a variety of sales, customer access, training and marketing roles and ran the first ever disease awareness YouTube campaign with YouTube vloggers in Pfizer. Having made the transition from UK country brand leader to Pfizer’s regional digital marketing team in 2016 to support a brand, Sarah then moved into her current role of Social Media Strategy Lead for Europe and Developed Asia in April 2017. In this role Sarah works with a variety of stakeholders to ensure Pfizer has the appropriate framework and processes to effectively and compliantly utilise social media as a marketing and communications channel and supports brand teams with content and channel development to optimise audience engagement.

Sebastian Soithongsuk

Global Content Manager, Digital Comms, GSK
Sebastian Soithongsuk

Sonia Munde

Head of Asthma UK helpline & Nurse Manager., Asthma UK
Sonia Munde

Sonia has over 15 years experience in the Respiratory Health sector. Her career began as Respiratory Therapist in USA, followed by Respiratory Physiologist and now a Registered Respiratory Physiotherapist. Locum Respiratory diagnostic & management clinics in primary care in the UK supporting patients with Asthma and or COPD at the weekends. Sonia’s day job is Head of Asthma UK helpline and clinical nurse manager.

Steve Reeves

Director, Social Intelligence, Decision Resources Group
Steve Reeves

Steve Reeves leads DRG’s Social Intelligence division, bringing over 10 years of experience in digital marketing, consumer insights and social analytics. He has worked with clients like Novartis, GSK, Biogen, Medtronic and others, developing leading edge marketing & research programs and cultivating strategies that improve market positioning, contribute to product innovation and show new revenue growth. He has been a featured speaker at Digital Pharma East and Digital Pharma Europe, SXSW, the American Marketing Association (AMA), Brandwatch NYK and other healthcare and pharma events.

He has worked extensively on patient journey design for a number of large pharma and healthcare brands, across multiple therapeutic areas globally. He and his team developed DRG’s Patient Emotional Journey framework, which analyzes voice-of-the-patient social media data and effectively identifies key emotions, feelings and attitudes a patient experiences as they progress through their journey, and ties these emotional characteristics to patient behaviors, unmet needs and key intervention points.

Prior to DRG, Steve was a Sr. Solutions Architect at Dell Digital Services, where he led go-to-market for the company’s social insights practice. Before joining Dell, Steve spent several years in the social analytics technology space as a Solutions Consultant.
 

Tim Juergens

VP Global Head Health & Digital Solutions, Roche Diabetes Care Ltd
Tim Juergens

Tim Juergens is heading the global Health Solutions & Services organization and Emminens within Roche Diabetes Care. Being part of the newly created Digital Solutions unit operating out of the Barcelona area, the team is developing digitally enabled solutions &and services for people with diabetes, hHealth Ccare Pprofessionals and payoer organizations. These solutions connect all stakeholders involved in the management of this chronic disease in Roche Diabetes Care’s new open ecosystem which aims to improve the way diabetes care is being provided, accelerate therapy outcomes and helping individuals to experience relief from the daily therapy routines.
with the objective of bringing relief to individuals by improving outcomes of diabetes management.

Prior to taking over his current global responsibility end of 2016, Tim held various commercial leadership roles with increasing responsibility in different country organizations and regions within Roche Diabetes Care. In 2014, he was appointed General Manager for Roche Diabetes Care in the Netherlands and subsequently in 2015 took over the role of General Manager and Head of Management Cluster The Netherlands.

Tim holds an MBA from Bradford Management Center, UK, and is German national.
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Conference agenda

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8:30

Registration & Coffee

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9:00

Introduction to Strategic Competitive Intelligence

Timos  Papagatsias

Timos Papagatsias, CEO, LucidQuest

  • What CI is and what it is not and how it is done
  • What you can and what you cannot do
  • Evolution of CI and its tools (including focus on the increased use of online / SM)
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    10:00

    Social Media / Social Networking and Competitive Intelligence

    Timos  Papagatsias

    Timos Papagatsias, CEO, LucidQuest

  • How the Pharmaceutical industry is embracing SM/SN as “listening” tool and what are the benefi ts / pitfalls etc.
  • Resources available for CI using SM/SN and other online tools
  • Regulatory issues
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    11:00

    Morning Coffee

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    11:30

    How to use SM/SN to “listen” for CI insights

    Timos  Papagatsias

    Timos Papagatsias, CEO, LucidQuest

  • Short step-by-step guide / case study
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    12:00

    Q&A

    Timos  Papagatsias

    Timos Papagatsias, CEO, LucidQuest

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    12:30

    End of workshop

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    8:30

    Registration & Coffee

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    9:00

    Chair's Opening Remarks

    Emma Sutcliffe, Director Patient Engagement and Innovation, NexGen Healthcare Communications

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    9:10

    Modernizing your patient journey: How pharma is using emotional insights to transform their understanding of the patient

    Steve Reeves, Director, Social Intelligence, Decision Resources Group

    DRG Digital has developed the Patient Emotional Journey Framework, which a number of large pharma organizations are now using to modernize their patient journey design and address the “why” behind patient behavior. In this session you will learn how a leading women’s health client:

  • Leveraged emerging research techniques and frameworks to uncover “hidden” customer emotions and attitudes at different stages of the journey
  • Took patient journey design to an entirely new level by introducing the emotional layer
  • Informed physician marketing strategies with “voice of the patient” insights

     

  • clock

    9:50

    Health Activation: Asthma UK Using social media to engage the unengaged

  • How we’re translating traditional 1 to 1 health advice and activation to digital and mobile channels
  • Lessons from our experiences so far with Facebook, WhatsApp and online forums
  • What the future holds for us in terms of “scaling up” our present and future digital health self-management programmes
     
  • Sonia Munde, Head of Asthma UK helpline & Nurse Manager., Asthma UK

    Michael Clarke

    Michael Clarke, Head of Advice and Content, Asthma UK

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    10:30

    Morning Coffee

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    11:00

    The social media revolution in surgical practice

    Richard Brady, Consultant colorectal surgeon, RVI, Newcastle and SoMe Lead, British Journal of Surgery

  • Creating massive online communities and surgical networks
  • The role of SoMe in research and surgical science
  • Online political campaigns and how the are changing the specialty
  • Managing reputations and mitigating risks
     
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    11:40

    Social media listening: How to make it work for you?

    Adam Doggett, Senior Research Analyst, CREATION

  • What could you learn from customer conversations online?
  • How to plan a social media listening study
  • How pharma companies use insights from social media listening
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    12:20

    Networking Lunch

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    13:30

    Putting social in context: Using social listening to deliver brand launch tracking and ROI

    Jackie Cuyvers, CEO and Co-Founder, Digital Strategist, The Conversationalist Agency

  • Using social listening to help monitor a brand launch and find risks to launch in a timely manner globally and locally
  • Social listening can help keep a real-time pulse on the market and key competitors during launch
  • Correlating social mentions to Rx to achieve leading indicators on market changes or prescribing behavior of the newly launched brand
     
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    14:10

    The potential of wearable technologies in creating behaviour changes for patients

    Herve Dumas

    Herve Dumas, Patients’ Technology Solutions Lead, UCB Pharma

  • Enhancing healthcare with wearable technology
  • Evidence from the Patient Engagement Survey showed 49 percent of patients globally wear or would be willing to wear technology that measures and tracks both fitness/lifestyle and vital signs
  • Enable more efficient and effective use of physician’s time and resources.

     

  • clock

    14:50

    Reaching Doctors on Mobile Devices

    Annie Williams, Regional Community Lead, Europe, Figure 1

  • Almost three quarters of physicians want to see scientific, evidence-based content about disease states and treatment on third party sites and apps, but half say they only see ads.
  • How can you change the conversation, gain credibility, build trust and make an impact?

     

     
  • clock

    15:20

    Chair’s Closing Remarks and Close of Day One

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    15:30

    Afternoon Tea

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    8:30

    Registration & Coffee

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    9:00

    Chair's Opening Remarks

    Emma Sutcliffe, Director Patient Engagement and Innovation, NexGen Healthcare Communications

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    9:10

    Delivering a successful social media strategy to engage with HCPs and Patients

    Elodie  Douangmanivanh

    Elodie Douangmanivanh, Head of Digital Services , MSD

  • What's the right social media strategy to support your business and engage with your audience ?
  • Comuniti : A social media experience for HCPs to deliver medical outcomes
  • Medelli : Engaging on social media with patients and consumers with innovative channels and insightful contents
  • clock

    9:50

    Why your social media content should be less “promotional” and more about storytelling

    Sebastian Soithongsuk

    Sebastian Soithongsuk, Global Content Manager, Digital Comms, GSK

  • What does good social media content look like today, and how is it changing?
  • Which content frameworks and tools can help you understand your audience and create better content to engineering a successful social media strategy?
  • What can be gained from targeted content?
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    10:30

    Morning Coffee

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    11:00

    What’s the value of social media to pharma?

    Paul Tunnah, CEO, pharmaphorum media

  • Defining areas where social media can deliver tangible value to pharmaceutical companies
  • Strategies for educating senior management and colleagues on the value of social media
  • What is the right approach to assessing where and how to conduct social media activity?
  • How will pharma be using social media in 2028?
     
  • clock

    11:40

    Digital Health & Diabetes: How communities and apps drive patient-engagement and improved outcomes

    Tim Juergens, VP Global Head Health & Digital Solutions, Roche Diabetes Care Ltd

  • Patient-engagement in chronic disease management like diabetes today and tomorrow
  • Roche Diabetes Care and mySugr team up providing patient-centered digital health solutions
  • How an open ecosystem and community approach sustainably changes care provision and further patient-engagement and outcomes
  • Now – New - Next
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    12:20

    Networking Lunch

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    13:30

    How do doctors' conversations differ from private to public social networks?

  • What’s the difference between a public and private network in the context of healthcare?
  • How do Doctors’ activities and behaviours vary in the 2 spaces?
  • What can we learn from comparing doctor conversations?
  • Akash Degan, Vice President of Business Development, Sermo

    Jamie Doggett, Senior Research Analyst, CREATION

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    14:10

    The development of a Watson-powered ‘virtual personal assistant’

    Andreas Haimboeck-Tichy, UK Director for Healthcare and Life Sciences, IBM

  • Efforts in providing information and advice to people living with arthritis
  • Plans to leverage Watson cognitive voice input/output and location services to extend its capabilities
  • How we might integrate cognitive computing into our services in order to positively impact the lives of people living with a serious health condition 
  • clock

    14:50

    Afternoon Tea

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    15:20

    Building integrated, impactful social media strategies which engage hcps & patients as part of the multi-channel mix

    Sarah Holiday, Regional Social Media Strategy Lead, Pfizer Ltd

  • How can pharma brands integrate and adapt social media for greater levels of impact and relevancy as part of the wider digital and multi-channel mix?
  • What’s the right platform for your brand?
  • From global to local markets, advice on building an integrated social media strategy which maximises brand impact
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    16:00

    Content as the metric for engagement

    Jacob Flindt

    Jacob Flindt, Founder, informed.pro

  • Social media should be an integral part of communication with HCP’s and not a stand alone.
  • How to measure engagement and understanding the real value to the audience.
  • What can be learned from content metrics to personalise a multi-year campaign?
  • Strategies for building relationships that last beyond a campaign and future channels.
  • clock

    16:40

    Chair’s Closing Remarks and Close of Day Two


    Senior Research Analyst
    CREATION
    Vice President of Business Development
    Sermo
    UK Director for Healthcare and Life Sciences
    IBM
    Regional Community Lead, Europe
    Figure 1
    Head of Digital Services
    MSD
    Director Patient Engagement and Innovation
    NexGen Healthcare Communications
    Patients’ Technology Solutions Lead
    UCB Pharma
    CEO and Co-Founder, Digital Strategist
    The Conversationalist Agency
    Founder
    informed.pro
    Senior Research Analyst
    CREATION
    Head of Advice and Content
    Asthma UK
    CEO
    pharmaphorum media
    Consultant colorectal surgeon, RVI, Newcastle and SoMe Lead
    British Journal of Surgery
    Regional Social Media Strategy Lead
    Pfizer Ltd
    Global Content Manager, Digital Comms
    GSK
    Head of Asthma UK helpline & Nurse Manager.
    Asthma UK
    Director, Social Intelligence
    Decision Resources Group
    VP Global Head Health & Digital Solutions
    Roche Diabetes Care Ltd

    Official Media Partner

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    Supporters

    [RADIO INTERVIEW] - Rádió Bézs - Pharmacists as Influencers

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    [SPEAKER INTERVIEW] - Dr. Paul Tunnah, CEO, pharmaphorum

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    [SPEAKER INTERVIEW] - Jacob D Flindt, Founder, inforMed.pro

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    [SPEAKER INTERVIEW] - Jackie Cuyvers, Co-Founder and CEO of The Conversationalist Agency

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    [SPEAKER INTERVIEW] - Adam Doggett Senior Research Analyst, CREATION

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    [SPEAKER INTERVIEW] - Sarah Holiday, Social Media Strategy Lead, Pfizer

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    [PRELIMINARY ATTENDEE LIST] Current Companies & Job Titles Attending This Jan 2018

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    [SPEAKER INTERVIEW] - Richard Brady, Consultant colorectal surgeon, RVI, Newcastle and SoMe Lead, BJS

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    [SPEAKER INTERVIEW] - Tim Juergens, VP Global Head – Health & Digital Solutions, Roche Diabetes Care

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    Pharma Mobile Health App Best Practices Survey

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    How Mobile Apps are Transforming the Way Pharma Connects with Patients in Clinical Trials

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    Pharma Marketing

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    CREATION

    Official Media Partner
    http://www.creation.co/

    CREATION has worked in the healthcare sector for nearly two decades. In 2012, they developed CREATION Pinpoint – a proprietary technology platform, that isolates the voice of healthcare professionals on public social media. Combined with direct access to closed HCP networks, through human analysis, they deliver informed strategy and intelligence for the pharma and health industries.

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    Radio Bezs

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    A radio with a mission of seeking out what unites us instead of what divides us. A radio where integrity lies in the hard work of its creators from editors to technicians. A forum where we not only believe, but know and live by our words. Hungary’s first online radio always by your side wherever your are, streaming online: RADIO BEZS.

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    Pharma Marketing News

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    Pharma Marketing News is an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. It is a service of the Pharma Marketing Network -- The First Forum for Pharmaceutical Marketing Experts -- which brings together pharmaceutical marketing professionals from manufacturers, communications companies, and marketing service providers for wide ranging discussions and education on a multitude of current topics. Pharma Marketing Network & Pharma Marketing News provide executive-level content coupled with permission-based e-marketing opportunities.


    PMLiVE

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    PMLiVE.com is the ‘go to’ place for executives within the global pharma industry to keep up-to-date with news, views and resources. The site offers an extensive European and global audience for anyone wanting to talk to pharma on an international basis.


    Gate2Biotech

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    Gate2Biotech is a portal that unites biotechnological community in Central Europe. It covers all the news in the field of biotechnology. Thanks to the the portal the companies engaged in the field can easily search for research institutions and other partners to solve technical problems they are facing and here they can also present their services offer to potential partners from the Czech Republic and abroad. Gate2Biotech portal serves as a bridge connecting scientific and commercial sector. It incorporates offices and support organizations dedicated to promoting transfer of innovative technologies into a unified communication platform of Czech and international biotechnologies. As a mediator of information it draws attention to biotechnologies and support of their application and transfer into practice. It also functions as a tool for encouraging non-professionals (especially scientists and students) towards innovative business or applied research.


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    Published bi-monthly.JCS is a unique journal, dedicated to providing information to the global pharmaceutical, biotechnology, medical devices and contract research organisations. JCS details practical and theoretical operational procedures, challenges, validatory and regulatory guidelines when conducting trials on a multisite basis and particularly within the emerging markets, naïve patient population, and remote access areas. JCS provides country by country objectives and uniquely brings you experiences in therapeutic areas of Liver diseases, kidney diseases, insect borne diseases, malnutrition and under nutrition. JCS is led by a strong editorial advisory board sourced out for their experiences; you will get the most practical insight for your global studies. JCS invites you to join us, write for us, feature your experiences with us, advertise your capabilities with us, and ask our advisory board for suggestions and guidelines. Let us make health care available to all.


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    The world’s largest online social media magazine, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate more brand awareness and increase sales. Social Media Examiner hosts the popular Social Media Marketing Podcast and the industry's leading physical conference, Social Media Marketing World - http://www.socialmediaexaminer.com


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    http://www.socialmediaportal.com

    The Social Media Portal (SMP) is a global news and information directory. Showcasing social media and related technology its free resources benefits academics, analysts, advertisers, businesses, marketers, PRs, researchers etc. Add your apps, blogs, press releases, campaigns, research, events and more for free. Keep up-to-date @smponline.


    Swiss Biotech Association

    Supporters
    http://www.swissbiotech.org/

    The Swiss Biotech Association (SBA) is the national industry association for biotechnology, including pharmaceuticals, diagnostics, agriculture, food, cosmetics, environmental biotechnology, and specialty chemicals. Members are companies active in modern biotechnology, such as R&D, Production, Marketing and Sales, Finance, Services and Consulting. SBA provides a networking platform for Life Science clusters, academic and federal institutions the like. Founded in March 1998, the Association grows steadily.


    Drug Discovery Today

    Supporters
    http://www.drugdiscoverytoday.com/

    Drug Discovery Today covers the whole of the preclinical drug discovery process. The reviews are cutting edge, written by experts in their respective fields and cover all aspects of drug discovery from genomic and proteomic approaches, computational drug design, medicinal chemistry and the translation of these sciences to therapies.


    Drug Development Technology

    Supporters
    http://www.drugdevelopment-technology.com

    Drugdevelopment-technology.com covers every aspect of the drug development and research process, from conception to pre-FDA approval. Our global network of journalists updates the site with the latest and most significant industry developments. This coverage allows us to provide everyone - from senior management through to research and QA staff – with in-depth reviews of the latest projects, advance notice of new product releases and analysis of the latest procedural and legislative developments.


    PWTV

    Supporters
    www.pharmaworld.tv

    The dedicated Audio Visual file sharing platform for the Pharmaceutical, Life Sciences and The Animal Health Industry. Use the power of Audio and Visual to give a clearer information to your clients. www.pharmaworld.tv

    Holiday Inn Kensington Forum

    97 Cromwell Road
    London SW7 4DN
    United Kingdom

    Holiday Inn Kensington Forum

    Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

    The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

    This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

    In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

    So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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    Contact SAE Media Group

    UK Office
    Opening Hours: 9.00 - 17.30 (local time)
    SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
    Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
    Website: http://www.smgconferences.com Email: events@saemediagroup.com
    Registered in England - SMi Group Ltd trading as SAE Media Group




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