Home
Social Media in the Pharmaceutical Industry
22 January - 23 January 2014
Social Media in the Pharmaceutical Industry

SAE Media Group present their 6th Social Media in the Pharmaceutical Industry conference. As social media becomes increasingly integrated into society, so does the ability to network with one another. Corporate marketing has become a discussion, with two way channels of communication. Companies are accurately targeting specific products at the most relevant markets, consumers are able to share experiences and discuss ideas, and the industry-consumer relationship is extended well beyond the point of sale.

With health at the top of any patient’s agenda the opportunity for pharma to utilise social media to provide personalised care is abundant and with mobile devices becoming increasingly prolific, this personal contact is fast becoming continuous. Media is no longer simply a tool for companies to broadcast their own message, but has transformed into a means in which pharma are able to provide round the clock care, through active monitoring and remote diagnosis.
 

The pharmaceutical industry is only now beginning to realise the potential for social media and significant developments are being made as we speak. Join our panel of leading industry speakers, from Big Pharma companies to cutting edge developers of social media technology. You simply cannot afford to miss out.

If you are interested in speaking at this conference, please get in touch with the producer at smiproduction@smi-online.co.uk


If you are interested in sponsoring this conference, please get in touch with our sponsorship team at sponsorshipdept@smi-online.co.uk

 

Conference agenda

clock

8:30

Registration & Coffee

clock

9:00

Workshop leader's Opening Remarks

Alfred Steinhardt

Alfred Steinhardt, Founder, Alfred Steinhardt Consulting

clock

9:15

The Future is ‘Social’: What you need to Know about Social Intelligence

This session will set the scene for the three interactive case studies. We will discuss what Social Intelligence is and how it can be used to drive extraordinary business insights for your organisation.

clock

10:00

Interactive Case Study 1: Enhancing Clinical Trial Recruitment

Recruiting a sufficient number of patients to take part in clinical trials is costly and identifying them is often a challenge in itself. Delegates will input into the parameters for a real-time analysis of patient/patient influencers in given disease area and their likely support for clinical trials.

clock

10:45

Morning Coffee

clock

11:00

Interactive Case Study 3: Leveraging the Influence of the ‘New’ Key Opinion Leaders

There is a growing number of ‘influencers’ active in social media who are not traditionally recognized as KOLs by the healthcare industry. Delegates will input into the parameters for a real-time analysis of the influencer landscape for a product/disease area chosen by them.

clock

11:45

Interactive Case Study 2: Protecting your Business

Social Intelligence can be used to give a clear picture of the threats posed to your business from social media. Delegates will input into the parameters for a real-time intelligence gathering exercise for a product chosen by them to identify potential threats to the supply chain.

clock

12:15

Q&A / Open Discussion

clock

12:30

Workshop leader's Closing Remarks and Close of Workshop

clock

13:00

Registration & Coffee

clock

13:30

Welcome and Introductions

Gary Monk

Gary Monk, Director of Strategy and Innovation, Havas Lynx

clock

14:10

The review of the latest Social Media tools and their relevance (or otherwise) to Pharma

clock

14:10

A) Social Media Interactive Business Case, – validating, designing, approving, implementing, measuring and refining your programme.

clock

14:40

Introduction to the success steps

clock

15:00

Introduction to the case

clock

15:10

Group exercise

clock

15:50

Group Feedback & Learnings

clock

16:20

Summary and Closing remarks

clock

16:30

End of Workshop

clock

8:30

Registration & Coffee

clock

9:00

Chairman's Opening Remarks

Alexandra Fulford

Alexandra Fulford, Consultant, ZS Associates

clock

9:10

Unleash the Power of Social Intelligence in your Organisation

Alfred Steinhardt

Alfred Steinhardt, Founder, Alfred Steinhardt Consulting

  • Whirlwind introduction to Big Data and Social Intelligence
  • Utilising Big Data in Pharma
  • Driving insights in Drug Development and Marketing through Social Intelligence
  • Leveraging Social Intelligence to respond to opportunities and threats; case studies from the industry
  • clock

    9:50

    Integration of Social Media Marketing to both Novel Digital Initiatives and to Conventional Marketing Tools

    Gizem Bicakci Akalin

    Gizem Bicakci Akalin, New Promotional Models Manager, Boehringer Ingelheim

  • What do we understand from social media marketing: priorities, capabilities, competencies, tools
  • How our customers behave on social media: Consumers, Healthcare Professionals
  • How do we integrate social power to other digital initiatives
  • How do we integrate social power to other conventional methods
  • What is key to proceeding a successful social media campaign: any examples
  • clock

    10:30

    Morning Coffee

    clock

    11:00

    Is the legal department the new “frenemy” of digital strategy?

  • Respective objectives of digital business and legal departments
  • Current digital framework in the pharma/health industry
  • How do we turn the gaps into opportunities?
  • Concrete examples of successful partnerships
  • Todd Kolm

    Todd Kolm, Vice-President, Head of Global Digital Strategy, Sanofi

    Audrey Hagege

    Audrey Hagege, Legal Digital and Anti-Counterfeit Group Coordinator, Sanofi-Aventis Group

    clock

    11:40

    How to build an engaged Pharma community via social media?

    Doris Casares

    Doris Casares, Director of Communications and Social Media Strategist, AESEG (Spanish Generic Medicines Association)

  • Learning from our users
  • Marketing contents strategy: creating contents for our community
  • The blog as a platform of engagement
  • clock

    12:20

    Networking Lunch

    clock

    13:50

    Online health gets personal - an end to needles and haystacks?

    Matt Jameson Evans

    Matt Jameson Evans, Chairman, HealthUnlocked

  • Graph technology in social health - what it means
  • Personalizing education for patients
  • Aggregating conversations - signals from noise
  • clock

    14:30

    Social Apportunity

    Ted Francisco

    Ted Francisco, President, MEDL Mobile

  • While using social media can still feel relatively new, the fact of the matter is it’s changing quite a bit every day.
  • This presentation will explore new forms of social media in app development
  • Reviewing innovative strategies you can implement today
  • clock

    15:10

    Afternoon Tea

    clock

    15:40

    Engaging with key opinion leaders online - why and how

    Alexandra Fulford

    Alexandra Fulford, Consultant, ZS Associates

  • How do we go about engaging with key opinion leaders online
  • The value of engaging with KOLs through social media
  • - For companies
  •  -For the KOLs
  • clock

    16:20

    Having fun online

    Ben Furber

    Ben Furber, Digital Manager, Asthma Uk

  • What can BuzzFeed teach us about the internet?
  • Do serious aims always have to a constantly serious message?
  • How can you engage your audience more in health information?
  • clock

    17:00

    Chairman’s Closing Remarks and Close of Day One

    Alexandra Fulford

    Alexandra Fulford, Consultant, ZS Associates

    clock

    8:30

    Registration & Coffee

    clock

    9:00

    Chairman's Opening Remarks

    Alexandra Fulford

    Alexandra Fulford, Consultant, ZS Associates

    clock

    9:10

    Social media analytics in R&D

    Sherri Matis

    Sherri Matis, R&D Information, AstraZeneca

  • R&D questions
  • Survey of useful content
  • Workflows
  • In-house or collaboration/vendor?
  • Impact
  • clock

    9:50

    Social Media in Pharma – Making it happen?

    Gary  Monk

    Gary Monk, Digital Healthcare Consultant,

  • A review of some interesting patient & HCP Social Media cases
  • Assessing the value of Social Media
  • Overcoming the key barriers to implementation
  • Measuring success – refining your approach
  • clock

    10:30

    Morning Coffee

    clock

    11:00

    Establishing enterprise Social Media solutions in a pharma environment

    Piotr Wrzosinski

    Piotr Wrzosinski, Project Manager and Solution Owner for Social Media SEO, Hoffman-La Roche

  • Purpose, Problem and Benefits; why F. Hoffman-La Roche AG wanted an enterprise solution for social media
  • Proposed Service Model and how we plan to use it
  • Unfair Advantage and Alternatives; why this approach is the best
  • Platform selection process, delivery roadmap and our experiences
  • clock

    11:40

    Pharma can be social

    John Pugh

    John Pugh, Global Digital Innovation Leader, Boehringer Ingelheim GmbH

  • How Boehringer Ingelheim are using Tweet chats to engage with doctors and patients
  • Experimenting with Facebook pages to expand therapy areas
  • Introducing the syrum-game to develop social media within Boehringer Ingleheim
  •  

    clock

    12:20

    Customer profile and identity management as a key leverage point to better serving your customers in the pharmaceutical industry?

    Philippe Sayegh

    Philippe Sayegh, Director, Janrain Inc

  • Ensuring secure access to appropriate content, including samples, collateral, webinars and more
  • Optimising onsite engagement and improving customer intelligence and enabling custom community portals for Health Care Professionals

     

  • clock

    12:40

    Networking Lunch

    clock

    13:40

    How to enhance the dialogue between patients and physicians? An example with a pan-European mobile app

    Claire Perrin

    Claire Perrin, European Brand Leader, Eli Lilly & Company

  • Importance of a multi-channel approach
  • Engaging patients and physicians
  • Key learnings on developing and rolling out a pan-European mobile app
  • clock

    14:20

    Take digital services further: Answering HCPs new needs with social

    Thibaud Guymard

    Thibaud Guymard, Univadis Product Manager, Merck & Co

  • Presentation of Univadis, its social strategy and new social service
  • How we get to make this innovative service available
  • Key learnings and next steps
  • clock

    15:00

    Overview of social media - a Novozymes Biopharma perspective

    James Finney

    James Finney, Project Manager Global Comms Services, Novozymes Biopharma

  • Insights and learnings from the use of social media from a biopharma perspective – synergies and differences with the pharmaceutical industry
  • Linking social media and classic communications to target pharmaceutical and medical device companies
  • clock

    15:40

    Chairman’s Closing Remarks and Close of Day Two

    Alexandra Fulford

    Alexandra Fulford, Consultant, ZS Associates

    clock

    15:50

    Afternoon Tea

    Workshops

    Social Media & Pharma- Making it happen?

    Social Media & Pharma- Making it happen?

    Marriott Regents Park
    21 January 2014
    London, United Kingdom

    Marriott Regents Park

    128 King Henry's Road
    London NW3 3ST
    United Kingdom

    Marriott Regents Park

    This 4 star north London hotel in zone 2 is the perfect destination for the astute business traveler as well as the leisure guest that knows how convenient north London hotels are, as a base from which to explore the city .Bond Street is just 3 stops from Swiss Cottage underground station on the Jubilee Line, so you can be shopping, exploring the sights and taking in one of London’s world-renowned West End shows in less than 15 minutes when you stay at this hotel near central London. At the same time, the hive of activity that is Camden Town, the chic shops, cafes and restaurants of Primrose Hill and ZSL’s London Zoo in Regents Park are all just a short walk from this hotel in north London.

    HOTEL BOOKING FORM

    Title

    SubTitle
    speaker image

    Content


    Title


    Description

    Download

    Title


    Description

    Download

    Title


    Description


    Download


    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

    Event Title

    Headline

    Text
    Read More

    I would like to speak at an event

    I would like to attend an event

    Group Booking

    Please complete the below form and a member of SAE Media Group’s booking team will be in contact within 24 hours

    I would like to sponsor/exhibit at an event

    SIGN UP OR LOGIN

    Sign up
    Forgotten Password?

    Contact SAE Media Group

    UK Office
    Opening Hours: 9.00 - 17.30 (local time)
    SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
    Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
    Website: http://www.smgconferences.com Email: events@saemediagroup.com
    Registered in England - SMi Group Ltd trading as SAE Media Group




    Forgotten Password

    Please enter the email address you registered with. We will email you a new password.

    Thank you for visiting our event

    If you would like to receive further information about our events, please fill out the information below.

    By ticking above you are consenting to receive information by email from SAE Media Group.
    Full details of our privacy policy can be found here https://www.smgconferences.com/privacy-legals/privacy-policy/.
    Should you wish to update your contact preferences at any time you can contact us at data.privacy@smgconferences.com.
    Should you wish to be removed from any future mailing lists please click on the following link http://www.smgconferences.com/opt-out

    Fill in your details to download the brochure

    By submitting this form you agree to our privacy policy and consent to receiving communications, you may opt out at any time.