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European Pharmaceutical Pricing & Reimbursement
9 November - 10 November 2005
European Pharmaceutical Pricing & Reimbursement

The conference listed on this page was held in 2005. For information on the 2010 conference go to www.SAE Media Group-online.co.uk/2010europricing.asp  

European Pharmaceutical Pricing & Reimbursement Conference 2010

  


It is essential for pharmaceutical companies to understand fully the market environment and the principles governing pricing in these markets.  The pricing of new products is crucial.  If the price is set too high, the product may fail to gain reimbursement, if the price is too low, profitability will be reduced.

SAE Media Group's 11th Annual European Pharmaceutical Pricing and Reimbursement Conference in Italy is a must attend event.  This year the agenda will include detailed updates of the key regulatory developments and an in-depth analysis of the issues surrounding pricing and reimbursement including the latest trends and the future of parallel trade.  The conference will include country-specific case studies from the following markets - UK, Belgium, Italy, Germany and Central Europe.

Gain an insight from the key industry leaders in the field including:

Katarina Bartikova, Head, Drug & Medical Devices Department, Ministry of Health, Czech Republic
Ulrich Dietz, Head, Reimbursement Regulation Unit, German Ministry of Health
Luis González Vaqué, Adviser, European Commission
Julian Mount, Senior Director & Head, European Trade, Pfizer
Dr Kevin Loth, Director, European Public Affairs, Novartis
Dr Anne-Toni Rodgers, Director, Government Affairs & Public Policy, Europe, Baxter
Dr Nick Schulze-Solce, Director, Corporate Affairs, Lilly Pharma
Toon Digneffe, Manager, Government Affairs & Public Policy, Baxter
Dr Ann-Katrin Gonschior, International Product Manager, Altana Pharma

Conference agenda

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8:30

Registration & Coffee

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9:00

How pricing in the USA actually works

  • The different players MCOs, PBMs, Medicare, Medicaid
  • How they interact
  • There is no one payer in the US
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    9:45

    The latest developments

  • The major reforms, what are they and when are they coming?
  • ‘Chicken Little’ time again for the industry?
  • Learn what dictates pricing power in the US and to what extent this can be created and managed
  • Cross border trade and international price referencing; what is the future and what lessons can be learned from Europe?
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    10:30

    Morning Coffee

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    11:00

    Modelling impacts, payers and doctors

  • Understanding formularies and tier structures
  • Does your product need formulary inclusion?
  • Predicting formulary status and modelling the impact on sales
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    12:00

    Questions & answers – review of session

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    12:30

    Registration & Coffee

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    12:30

    Close of Executive Briefing

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    13:00

    Welcome & Introductions

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    13:15

    Analysis of reference pricing and it’s impact on prices of new brands

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    14:45

    Afternoon Tea

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    15:00

    Building our responses to minimise that impact and maintain value

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    15:45

    Managing pricing corridors to maximise value

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    16:30

    Investigate the structures and roles that are necessary to deliver the regional pricing capability and value

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    17:00

    Chairman’s Closing Remarks and Close of Day One

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    17:15

    Questions & answers – review of session

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    17:30

    Close of Executive Briefing

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    8:30

    Registration & Coffee

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    9:00

    Chairman's Opening Remarks

    Anne-Toni Rodgers

    Anne-Toni Rodgers, Director, Government Affairs & Public Policy Europe, Baxter World Trade S. A

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    9:10

    KEYNOTE ADDRESS

    Luis  González Vaqué

    Luis González Vaqué, Advisor, European Commission

  • National price and reimbursement schemes: the ECJ case law
  • Parallel trade: Intellectual Propertry and Completition Law
  • The impact of the accession of ten new member states
  • Candidate countries (Bulgaria and Romania)
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    9:50

    NATIONAL PRICE AND REIMBURSEMENT NEGOTIATIONS

    Kevin Loth

    Kevin Loth, Director, European Public Affairs, Novartis

  • Introduction to the scope and influence of the Transparency Directive
  • Overview of the role the Transparency Directive can play in local price and reimbursement negotiations
  • Results of the Market Access Delay study - do Member States comply with the Directive?
  • Examples of how the Transparency Directive has provided the stimulus for change
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    10:30

    Morning Coffee

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    11:00

    THE LINK BETWEEN REIMBURSEMENT POLICY AND INNOVATION

    Jon Sussex

    Jon Sussex, Associate Director, Office Of Health Econimics

  • Cost containment policies may refer to "innovation" but misrepresent it
  • The consumer/patient is the real judge of how a medicine is innovative
  • Innovation in all sectors, not just medicines, is also often incremental and cumulative rather than breakthrough
  • Pricing and reimbursement plicies that forget that will block wocially valuable R&D
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    11:40

    LAUNCH SEQUENCING FOR PHARMACEUTICAL PRODUCTS

    Ann-Katrin Gonschior

    Ann-Katrin Gonschior, International Product Manager, ALTANA Pharma

  • Identifying a framework for sequencing
  • What are the implications
  • How to preserve your European price level
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    12:20

    Networking Lunch

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    13:50

    THE NEW PRICING AND REIMBURSEMENT PROCESS

  • Recent changes in pricing policy
  • Increased regional control
  • Problems raised
  • Pharmacoeconomics in Italy
  • Fabrizio Gianfrate

    Fabrizio Gianfrate, Professor of Health Economics, University of Ferrara

    Lorenzo Terranova

    Lorenzo Terranova, Head, Economic Affairs, Farmindustria

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    15:10

    Afternoon Tea

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    15:40

    PHARMACEUTICALS PRICE REGULATION SCHEME IN BELGIUM

    Toon  Digneffe

    Toon Digneffe, Manager, Government Affairs & Public Policy, Baxter World Trade S. A

  • How to interpret and apply the regulations
  • How do you get a return?
  • Securing the provision of safe and effective medicines at reasonable prices
  • Promoting a strong and profitable pharmaceutical industry leading to new and improved medicines
  • Encouraging the efficient and competitive development and supply of medicines to pharmaceutical markets
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    16:20

    DRGS (DIAGNOSTIC RELATED GROUPS) & HRGS (HEALTHCARE RELATED GROUPS)

    Ulrich Dietz

    Ulrich Dietz, Head, Unit Reimbursement of Pharmaceuticals, Ministry of Health, Germany

  • The impact on pricing of existing products
  • The impact on reimbursement of new products entering the market
  • Will the drastically cut healthcare costs damage the medical device industry?
  • Will this work in Germany, how?
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    17:00

    Chairman’s Closing Remarks and Close of Day One

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    8:30

    Registration & Coffee

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    9:00

    Chairman's Opening Remarks

    Janice Haigh

    Janice Haigh, Principal, Cambridge Pharma Consultancy

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    9:10

    GERMAN HEALTHCARE SYSTEM

    Nick Schulze-Solce

    Nick Schulze-Solce, Director, Corporate Affairs, Lilly Pharma Holding

  • Reference Price System
  • IQWIG
  • Other developments
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    9:50

    PRICING AND REIMBURSEMENT IN CENTRAL EUROPEAN MARKETS

    Anne-Toni Rodgers

    Anne-Toni Rodgers, Director, Government Affairs & Public Policy Europe, Baxter World Trade S. A

  • Prioritising the markets
  • What's the current situation in the major markets
  • Trends for the future
  • What should you be doing?
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    10:30

    Morning Coffee

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    11:00

    MATCH - MULTIDISCIPLINARY ASSESSMENT OF TECHNOLOGY CENTRE FOR HEALTHCARE

    Alan Brown

    Alan Brown, Research Fellow, MATCH, University Of Ulster

  • Smoothing the route to development
  • Balancing the perspectives
  • Bringing a product to market that provides a profit
  • Meeting regulatory requirements
  • Responding to the ever-increasing demands of users
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    11:40

    QUANTIFYING THE IMPACT OF NICE APPRAISALS AND PARALLEL TRADE

  • Understanding the impact of NICE appraisals
  • How to quantify these effects in terms of price and volumes
  • When parallel trade becomes an issue
  • How to quantify this and develop strategies to maximise revenues
  • Joe Lawson

    Joe Lawson, Head, Business Development, Inpharmation

    Gary Johnson

    Gary Johnson, Director, Inpharmation

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    12:20

    Networking Lunch

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    14:00

    INTERACTIVE PANEL DISCUSSION

    Suggested topics include:

  • The new EU accession markets - minimising the threat of parallel trade in an enlarged EU
  • Identifying potential growth segments in the new EU markets
  • The emerging role of Health Technology Assessment in the EU - a threat or an opportunity?:
  • Ann-Katrin Gonschior

    Ann-Katrin Gonschior, International Product Manager, ALTANA Pharma

    Kevin Loth

    Kevin Loth, Director, European Public Affairs, Novartis

    Nick Schulze-Solce

    Nick Schulze-Solce, Director, Corporate Affairs, Lilly Pharma Holding

    Fabrizio Gianfrate

    Fabrizio Gianfrate, Professor of Health Economics, University of Ferrara

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    14:40

    THE FUTURE OF PARALLEL TRADE IN EUROPE

    Janice Haigh

    Janice Haigh, Principal, Cambridge Pharma Consultancy

  • Update on the latest trends
  • Likely future developments and their impact
  • -  EU expansion

    -   Global parallel trade

  • What strategies can be employed to manage parallel trade
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    15:20

    PATIENT SAFETY AND THE SUPPLY CHAIN

    Julian Mount

    Julian Mount, Senior Director and Head of European Trade, Pfizer

  • Parallel traded medicines in EU
  • Enhancing patient safety
  • The Safety Chain
  • Pfizer's new distribution model
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    16:00

    Chairman’s Closing Remarks and Close of Day One

    Workshops

    Pricing in the USA

    Pricing in the USA

    St Regis Grand Hotel
    11 November 2005
    Rome, Italy

    St Regis Grand Hotel

    Rome
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    St Regis Grand Hotel

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

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    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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