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European Pharmaceutical Pricing & Reimbursement
31 October - 1 November 2011
European Pharmaceutical Pricing & Reimbursement

SAE Media Group present their 17th annual conference on

European Pharmaceutical Pricing & Reimbursement

31st October – 1st November 2011
Basel, Switzerland
 

2011 has brought with it huge changes to the health care landscape - the global economic crisis and rising healthcare costs have caused governments to take cautious approaches towards pricing and reimbursement (P&R) for pharmaceuticals.

With aging and expanding populations, improving standards of living has meant there has been a significant burden on the healthcare systems. Emerging markets are also finding it challenging to meet the increasing expectations for healthcare, despite rapid economic growth. This event will therefore review the key challenges and developments in the emerging markets, established markets and the US with their impact on international healthcare

Key topics include: 

  • EU Policy challenges in access to medicine in Europe
  • HTA agency policy and practice globally: Comparing and contrasting different models
  • Germany's AMNOG: Facts and consequences              
  • Lessons learnt from international experience of VBP
  • The access marketing mix for launch products
  • Orphan drug P&R in Europe: Are the payors biting back?

 

    Andrea Rappagliosi
    Vice President, European Government Affairs & Head of Brussels Office
    GlaxoSmithKline

    Markus Jahn
    Manager, Pricing
    Novartis

    Isabel Henkel
    Director Access & Reimbursement
    Johnson & Johnson Medical

    Martina Garau
    Senior Economist
    Office of Health Economics 
     

     

 

Conference agenda

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8:30

Registration & Coffee

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9:00

Chairman's Opening Remarks

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9:10

Emerging Versus Advanced Markets

• Forecasted Outlook in Emerging Versus Advanced Markets
• Growth Opportunities in Emerging Versus Advanced Markets
• The Unique Challenges of Emerging Markets

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9:50

BRIC-MT Markets Overview

• Best Growth Opportunities in the BRIC-MT Region

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10:30

Morning Coffee

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11:00

Latin America Overview

• P&R Regulations Evolution in Latin America

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11:40

The Next Frontier: Second Tier Emerging

• Growth opportunities and challenges in Philippines, Indonesia, Kenya, South Africa

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12:30

Chairman’s Closing Remarks and Close of Workshop

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13:00

Registration & Coffee

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13:30

Chairman's Opening Remarks

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13:40

Reimbursement decision-making in key

• The pivotal position of public payors
• Challenges for the pharmaceutical industry
• Potential new opportunities

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14:10

Interactive work in small teams

• Concrete services adding value to products to be chosen by workshop participants
• Possible strategies for approaching public payors

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15:30

Afternoon Tea

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15:50

Presentation and discussion of ideas developed in the working teams

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17:00

Chairman’s Closing Remarks and Close of Day One

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8:30

Registration & Coffee

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9:00

Chairman's Opening Remarks

Donald Macarthur

Donald Macarthur, Global Pharmaceutical Business Analyst, JustPharmaReports

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9:10

Pricing in Germany with new AMNOG

Markus Jahn

Markus Jahn, Manager, Pricing, Novartis Pharma GmbH

• Benefit assessment of launch drugs and in-market brands
• Pricing roadmap after benefit assessment - fixed price or central price-negotiation
• First experiences with the new regulation and outlook
 

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9:50

Germanys AMNOG: Facts and consequences

Frank Thoss

Frank Thoss, Lawyer, Strategic Policy Affairs, German Association of Research-Based Pharmaceutical Companies

• Regulation of the German pharmaceutical market before AMNOG before Jan 1st 2011
• AMNOG-process of early benefit assessment and central price-negotiations in detail
• First experiences with the new regulation
• Possible consequences for other countries

 

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10:30

Morning Coffee

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10:50

AMNOG – Procedural Challenges and First Lessons Learned

Bernd Bruggenjurgen

Bernd Bruggenjurgen, Managing Director, Boston Healthcare Associates

Being prepared – Internal Planning and External Communications with G-BA
Major Challenge - the Choice of the Comparator
Issues in Costing Information
Implication on data requirements – is there any need in longitudinal data?

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11:30

New realities and new approaches

Cath West

Cath West, Consultant, Inpharmation

Pricing and market access in Europe is undergoing revolutionary change.
However, the industry model for pricing research (qualitative research with ex-payers and technical advisors to payers etc.) is not undergoing corresponding changes.
This means that pricing research is now a "lagging indicator" and is seriously "behind the curve".
What approaches work best when industries are facing revolutionary change and how does this apply to pharma?

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12:10

Networking Lunch

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13:30

Orphan Drug P&R in Europe: Are the payers biting back?

Donald Macarthur

Donald Macarthur, Global Pharmaceutical Business Analyst, JustPharmaReports

• Situation with approved orphan drugs in EU-5
• Vital role of funding
• What payers won't buy
• How and where HTA limits access
• Successful company strategies

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14:10

Panel Discussion

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15:00

Afternoon Tea

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15:20

Market Access to Orphan Drugs in Italy

Laura Crippa

Laura Crippa, Director, Market Access and pricing, Temas Srl

• Mechanisms for “early reimbursement” of orphan drugs
• The pricing and reimbursement process for orphan drugs
• Orphan drugs and innovation

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16:00

Change Drivers in pricing and reimbursement practice

Jorge Wernli

Jorge Wernli, Vice President, Vifor Pharma

• Changing macroeconomic environment – countries under economic pressure
• Envolving stakeholder roles – the patient
• P&R evaluation price setting and reimbursement mechanisms
• Increased use of generics and similar - perceptions

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16:40

Chairman’s Closing Remarks and Close of Day One

Donald Macarthur

Donald Macarthur, Global Pharmaceutical Business Analyst, JustPharmaReports

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8:30

Registration & Coffee

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9:00

Chairman's Opening Remarks

Neil Palmer

Neil Palmer, President and Principal Consultant, PDCI Market Access Inc. Formerly RTI Health Solutions

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9:10

Value based pricing - Principles and practice in the UK policy context

Martina Garau

Martina Garau, Economist, Office Of Health Economics

  • Approaches to value base pricing (VBP)
  • Lessons learnt from international experience of VBP
  • Introducing VBP in  the UK:
  • The Department of Health consultation
  • How might VBP be implemented and what are the expected consequences?
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    9:50

    Market access in European Established Markets

    Isabel Henkel

    Isabel Henkel, Director Access & Reimbursement , Johnson & Johnson Ethicon

    • Overview of key stakeholders in Europe’s established markets
    • Who are the key agencies in the market
    • Understanding HTA regulations in Europe

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    10:30

    Morning Coffee

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    11:00

    Market access in emerging markets

    Henderson Azevedo

    Henderson Azevedo, Head of Pricing, Tender and Institutional Business , Novartis Group Emerging Markets

    • Recent developments and future trends
    • Opportunities and threats - a pharmaceutical industry perspective
    • Lessons from developed markets

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    11:40

    Canadian Market Access Update

    Neil Palmer

    Neil Palmer, President and Principal Consultant, PDCI Market Access Inc. Formerly RTI Health Solutions

    • Overview of Canadian health care system and pharmaceutical funding
    • Price regulation and the new Patented Medicine Prices Review Board (PMPRB) guidelines
    • CADTH - Common Drug Review (CDR), pCODR (oncology drugs), INESSS (Quebec), provincial and private reimbursement schemes
    • Implications of the Ontario 25% pricing rule for generics and the evolution of Product Listing Agreements (PLAs)
    • Outlook for Canadian pricing & reimbursement

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    12:20

    Networking Lunch

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    13:50

    The patient’s role in market access in public healthcare systems

    Bertram Häussler

    Bertram Häussler, Director, IGES Institut.

    • Increasing patient choices in an equitable way
    • Patient-reported outcome measures
    • Achieving maximum levels of patient and market access

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    14:30

    The access marketing mix for launch products

    Jan Posthumus

    Jan Posthumus, Head of Global Market Access and Market Research, Basilea Pharmaceutica

    • Access marketing for the different stakeholders
    • Preparation for launch from an access perspective: timelines, tools and techniques

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    15:10

    Latest regulations within pricing and reimbursement

    Mark Powell

    Mark Powell, Partner, White and Case

    • EU initiatives in pricing and reimbursement
    • Risk Sharing Agreements
    • Patient Access Schemes

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    15:50

    Chairman’s Closing Remarks and Close of Day Two

    Neil Palmer

    Neil Palmer, President and Principal Consultant, PDCI Market Access Inc. Formerly RTI Health Solutions

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    16:00

    Afternoon Tea

    Workshops

    Radisson Blu Hotel Basel

    Steinentorstrasse 25
    Basel CH-4001
    Switzerland

    Radisson Blu Hotel Basel

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

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    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

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    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

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    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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