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Cooperation with Payors as a Means for Attaining Reimbursement
27 October 2009
Cooperation with Payors as a Means for Attaining Reimbursement

The pricing and reimbursement landscape is increasingly directed by cost-benefit analyses through government agencies closely linked to payors' and governments' cost containment initiatives. In order to convince payors of a pharmaceutical product's benefit, seeking cooperation between the pharmaceutical industry and payors is of utmost importance.

In this interactive workshop, we will work out strategies for approaching the relevant players of public health systems in order to provide them with arguments for supporting a product's reimbursement. Cost-saving value added services such as disease management, targeted patient training or cost-sharing schemes will be addressed.

 


This workshop will cover:

  • How payors can be motivated to enter pharma cooperations
  • Some current best practice examples
  • Development and discussion of participants' own ideas for value added services
  • Strategies for approaching public payors


About the workshop leader:

  Roman Rittweger MD is the founder of Roman Rittweger Advisors in Healthcare. He has a medical degree and received an MBA from INSEAD in Fontainebleau. For several years, he gained consulting experience at A.T. Kearney and McKinsey & Company. Roman Rittweger founded and managed ArztPartner almeda AG, an innovative service provider for payors and a market leader in disease management. He was one of the pioneers of disease management and managed care in Germany. Roman Rittweger then joined BBDO Consulting as a Managing Partner responsible for healthcare, where he worked on pan-European value added service-programs for Pharma and Medtech companies. Since the foundation of Roman Rittweger Advisors in Healthcare, Roman Rittweger and his teams have supported a variety of healthcare companies in their market driven strategy, often dealing with the initiation of pharma/payor cooperations.


Workshop agenda

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13:30

Registration & Coffee

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14:00

Welcome and Introduction

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14:10

Reimbursement Decision-Making in Key European Countries

  • The pivotal position of public payors
  • Challenges for the pharmaceutical industry
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    14:45

    Interactive Work in Two-Person Teams, Supported by the Workshop Leader

  • Concrete services adding value to products to be chosen by workshop participants
  • Possible strategies for approaching public payors
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    15:30

    Coffee Break

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    15:50

    Discussion of Ideas Developed in the Working Teams

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    16:45

    Wrap-up

    Courtyard by Marriott - Munich City Centre

    Schwanthalerstrasse 37
    Munich Bavaria 80
    Germany

    Courtyard by Marriott - Munich City Centre

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