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Creating a sustainable social media presence
13 November 2012
Creating a sustainable social media presence

Often we ask ourselves “what happens if something goes wrong on our social media sites"?

What we really should ask is what happens if something goes right? Activity, advocacy, strategic growth- how does an organization develop a social media strategy/ team that can sustain these measures of effectiveness? This workshop will provide you with the tools and techniques necessary to succeed in social media and succeed for the long haul!

FEATURED SPEAKERS

Andrew Morton

Andrew Morton

Digtal and Social Media Manager, Purple Strategies

Andrew Morton

Digtal and Social Media Manager, Purple Strategies
Andrew Morton

Workshop agenda

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13:30

Registration and Coffee

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14:00

Developing and enduring plan

  • How to account for teh demands of an engaging audience
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    14:30

    Creating buy-in across your corporation

  • Your CEO/Commander is not the only person you need to convince
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    15:00

    Tools that make it simple to understand

  • Creating internal documents that can help those who you want to engage
  • Overcoming cultural and technological resilience
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    15:30

    Afternoon Tea

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    16:00

    Modifying your PR team's understanding of "content"

  • Ensuring that thoese you rely upon the most for content understand waht is real, relevant and responsive
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    17:00

    Q&A

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    17:30

    Close of Workshop


    Digtal and Social Media Manager
    Purple Strategies

    VENUE

    Holiday Inn Kensington High Street

    Wrights Lane, Kensington, London, W8 5SP, United Kingdom

    A number of our clients have been approached by third party organisations offering to book hotel rooms. We would advise that you do not book through them as they are not representing the SMi Group. SMi Group books all hotel rooms directly. If you are approached by a third party organisation then please contact us before making any bookings. If you have already booked a hotel room using a third party organisation, we would highly recommend contacting the hotel you were booked into to ensure a booking has been made for you. We would also advise you to please check the terms and conditions of the booking carefully.
    HOTEL BOOKING FORM

    Holiday Inn Kensington High Street

    Wrights Lane
    Kensington
    London
    United Kingdom

    Holiday Inn Kensington High Street

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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    Contact SAE Media Group

    UK Office
    Opening Hours: 9.00 - 17.30 (local time)
    SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
    Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
    Website: http://www.smgconferences.com Email: events@saemediagroup.com
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