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Social Media and Defence – Threats and Opportunities
14 May 2015
Social Media and Defence – Threats and Opportunities

The rise of social media has completely transformed the way people communicate. Organisations of all structures and sizes have had to re-evaluate how and when they connect and tranSAE Media Groupt the messages that are important to them.

This masterclass considers social media from the perspective of organisations within the defence industry. How can defence organizations best take advantage of the opportunities afforded through social media, while protecting themselves from the reputational risks?
 

Masterclass agenda

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8:30

Registration & Coffee

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9:00

Opening Remarks and Introductions

Philip Trippenbach

Philip Trippenbach, Account Director, Edelman Digital

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9:10

The Operational Environment – Principles of Networked Communities

Philip Trippenbach

Philip Trippenbach, Account Director, Edelman Digital

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9:50

Preparedness – How to Structure for Social Media Activity

Philip Trippenbach

Philip Trippenbach, Account Director, Edelman Digital

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10:30

Morning Coffee

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11:00

Content Strategy – What to Publish, and When

Philip Trippenbach

Philip Trippenbach, Account Director, Edelman Digital

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11:40

Platform Strategy – Where to be Active, and Why

Philip Trippenbach

Philip Trippenbach, Account Director, Edelman Digital

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12:20

Networking Lunch

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13:30

Rules of Engagement – How to Engage Effectively with Communities Online

Philip Trippenbach

Philip Trippenbach, Account Director, Edelman Digital

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14:10

Working with Influencers Online

Philip Trippenbach

Philip Trippenbach, Account Director, Edelman Digital

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14:50

Afternoon Tea

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15:20

Paid Aspects of Social Media Activity

Philip Trippenbach

Philip Trippenbach, Account Director, Edelman Digital

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16:00

Case Studies and Discussion

Philip Trippenbach

Philip Trippenbach, Account Director, Edelman Digital

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16:40

Closing Remarks

Philip Trippenbach

Philip Trippenbach, Account Director, Edelman Digital

VENUE

Grand Copthorne Waterfront Hotel

392 Havelock Road , Singapore, Singapore

Overlooking the historic Singapore River, Grand Copthorne Waterfront Hotel Singapore is a premier five star conference hotel where luxurious elegance and contemporary style go hand in hand. Our luxury hotel in Singapore lets you experience the best of what the city has to offer. It is ideally located within easy reach of the Central Business District and the waterfront precincts of Robertson Quay, Clarke Quay and Boat Quay with their lively dining and entertainment venues.

A number of our clients have been approached by third party organisations offering to book hotel rooms. We would advise that you do not book through them as they are not representing the SMi Group. SMi Group books all hotel rooms directly. If you are approached by a third party organisation then please contact us before making any bookings. If you have already booked a hotel room using a third party organisation, we would highly recommend contacting the hotel you were booked into to ensure a booking has been made for you. We would also advise you to please check the terms and conditions of the booking carefully.
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Grand Copthorne Waterfront Hotel

392 Havelock Road
Singapore 169663
Singapore

Grand Copthorne Waterfront Hotel

Overlooking the historic Singapore River, Grand Copthorne Waterfront Hotel Singapore is a premier five star conference hotel where luxurious elegance and contemporary style go hand in hand. Our luxury hotel in Singapore lets you experience the best of what the city has to offer. It is ideally located within easy reach of the Central Business District and the waterfront precincts of Robertson Quay, Clarke Quay and Boat Quay with their lively dining and entertainment venues.
HOTEL BOOKING FORM

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WHAT IS CPD?

CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

CPD AND PROFESSIONAL INSTITUTES

There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

GLOBAL CPD

Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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UK Office
Opening Hours: 9.00 - 17.30 (local time)
SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
Website: http://www.smgconferences.com Email: events@saemediagroup.com
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