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Social Media in the Defence & Military
14 November - 15 November 2016
Social Media in the Defence & Military

Social Media has become an increasingly vital tool for the Armed Forces in the 21st Century. Not only in order to reach out to a wider and younger audience globally for recruitment and information purposes but as a new front in warfare. What soldiers, airmen and sailors post online can be crucial to winning the hearts and minds of local populations, weakening the enemy’s narrative and as an instrument in the proliferation of cyber warfare. Therefore today’s warriors must be competent in all social media channels as well as aware of the inherent dangers they might be put in at home and on operations when posting online.

SAE Media Group is proud to announce its 6th Annual Social Media Within The Defence and Military Sector. The event will be held in London on the 14th and 15th November to discuss the latest concepts and ideas on how to enhance the outreach of the military in the digital sphere, as well as the integration of social media activities within the whole spectrum of operations conducted by the military both at home and abroad.

Conference LEADER

keynote-img

Andrew Morton

Director of Social Engagement, SHRM

Andrew Morton serves as the Director of Social Engagement at SHRM. He is a marketing and PR executive who’s led public and private organizations to unprecedented levels of brand awareness through interactive strategic communications practices in traditional and new media.

Andrew is a combat veteran who’s served over twenty years as an Army Officer in leadership positions at all levels, and as the lead for the Army Reserve’s marketing, digital and social media efforts. After his military career he was as an account director at Purple Strategies- leading highly successful digital and social media campaigns for Fortune 500 clients.

Andrew has lead dozens of seminars on strategic and sustainable social media practices and has chaired and presented at conferences in numerous countries. He resides in Washington DC and is happy to claim the most important title of all- “Dad”- to his three wonderfully exhaustive kids!
 

FEATURED SPEAKERS

Andrew Morton

Andrew Morton

Director of Social Engagement, SHRM
Cassandra St Louis

Cassandra St Louis

Head of Digital , British Army
Sofia Thulin

Sofia Thulin

Communication Manager Social Media and Editorial, Corporate Communication, SAAB AB

Alex Stanford

Director of E-Communications , DND - Public Affairs - Director General of Marketing and Web
Alex Stanford

Alex Tartar

Head of Cyber , Thales UK
Alex Tartar

Andrew Morton

Director of Social Engagement, SHRM
Andrew Morton

Ben Heap

Senior Expert, NATO STRATCOM Centre of Excellence
Ben Heap

Brad Kimberly

Director of DoD Social Media, Defense Media Activity, US Department of Defence
Brad Kimberly

Cassandra St Louis

Head of Digital , British Army
Cassandra St Louis

Colonel Eric Bloom

Chief of SHAPE Public Affairs Office, SHAPE NATO
Colonel Eric Bloom

Commandant Pat O'Connor

Press Officer, Irish Defence Forces
Commandant Pat O'Connor

George Austad

Head of Social Media, Norwegian Armed Forces Media Centre
George Austad

Harald Nygaard Kvam

Digital Editor, Norwegian Armed Forces Media Centre
Harald Nygaard Kvam

Helen Craven

Head of Digital, Royal Navy
Helen Craven

Ian Tunnicliffe

Director, Accordance Associates
Ian Tunnicliffe

Ian is a Director at Accordance Associates. He has worked at senior levels on a range of communications research, and media projects in countries across
Asia, Africa and the Middle East. Prior to that he served for 20 years in the British Army.

Lieutenant Colonel Mario Palazzi

Section Chief Internet Public Information Office, Italian Defence
Lieutenant Colonel Mario Palazzi

Major Laurence Roche

Press Officer, British Army, Defence Academy of the United Kingdom
Major Laurence Roche

Nathan Herring

Social Media Manager and Staff Writer, US AFRICOM
Nathan Herring

Nigel Jones

Director, Accordance Associates
Nigel Jones

Sean Evins

Government and Politics Outreach Manager, Facebook
Sean Evins

Sofia Thulin

Communication Manager Social Media and Editorial, Corporate Communication, SAAB AB
Sofia Thulin

Squadron Leader Kevin Place

Head of Digital Communications, Royal Air Force
Squadron Leader Kevin Place

Terri Judd

Director, Accordance Associates
Terri Judd

Terri is a Director at Accordance Associates. She is currently working in Countering Violent Extremism (CVE) as a Strategic Communications Consultant, specialising in strategic policy development, counter narratives, crisis communications and media training. Previously, she was a senior news correspondent and defence specialist for UK national newspapers on international and domestic fronts.

Viktor Meca

Social Media Manager, Communication Department, Ministry of Defence of the Czech Republic
Viktor Meca

sponsors

Conference agenda

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8:30

Registration and Opening Remarks

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9:00

What is Social Culture and how do I create it in my organization?

Andrew Morton, Director of Social Engagement, SHRM

  • In this session we will take a look at how we got where we are over a short 25-year history of the internet. 
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    9:30

    Building the Social Media Team

    Andrew Morton, Director of Social Engagement, SHRM

  • How many, who, and the how of creating a social team within your organization. 
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    10:00

    Starting with Strategy

    Andrew Morton, Director of Social Engagement, SHRM

  • Identifying the right strategy and creating a plan before diving in! 
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    10:30

    Morning Coffee

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    11:00

    Creating and Curating Great Content

    Andrew Morton, Director of Social Engagement, SHRM

  • Where does it come from, what works on different social media sites, and how can I get my hands on it? 
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    11:30

    Community Management

    Andrew Morton, Director of Social Engagement, SHRM

  • Engaging with follows, friends and foes- 5 Rules to making it all work?   
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    12:00

    Measuring and Monitoring Performance

    Andrew Morton, Director of Social Engagement, SHRM

  • How to gauge success and show value
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    12:30

    Closing remarks and End of Workshop

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    13:00

    Registration and Opening Remarks

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    13:30

    Relationships With Others

    Nigel Jones, Director, Accordance Associates

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    14:00

    Security and Risk

    Nigel Jones, Director, Accordance Associates

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    14:30

    The Generation of Strategic and Tactical Advantage

    Nigel Jones, Director, Accordance Associates

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    15:00

    Afternoon Tea

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    15:30

    Intelligence

    Nigel Jones, Director, Accordance Associates

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    16:00

    The Capability of Multiple Parties in the Conflict

    Nigel Jones, Director, Accordance Associates

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    16:30

    Case Studies and Questions

    Nigel Jones, Director, Accordance Associates

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    17:00

    Closing Remarks and End of Workshop

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    8:30

    Morning Registration and Informal Introductions

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    9:00

    Chairman's Opening Address

    Andrew Morton

    Andrew Morton, Director of Social Engagement, SHRM

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    9:20

    How the US Department of Defence is Strengthening Social Media Security Through Training and Awareness

    Brad Kimberly

    Brad Kimberly, Director of DoD Social Media, Defense Media Activity, US Department of Defence

  • Educating warfighters to ensure what they post online does not impact operational security
  • Case Study: the results of recent programmes meant to engage troops in developing security online
  • Formalising awareness and training for soldiers at home and abroad
  • Is social media monitoring of troops and option?
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    10:00

    Facebook Engagement in the Government and Military Sector

    Sean Evins

    Sean Evins, Government and Politics Outreach Manager, Facebook

  • case studies and examples of FB use recently from various government officials – both in defence and not
  • to demonstrate how you can use the FB platform and FB family to hit your target audience immediately, anywhere, and in their pocket on mobile devices
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    10:40

    Morning Coffee and Networking in the Exhibition Area

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    11:20

    Social Media: The Military’s New Battle Front

    Alex Tartar

    Alex Tartar, Head of Cyber , Thales UK

  • A human-centric perspective on the impacts of social media on deployed personnel in the information age.
  • Thales explores how the new digital environment may be influencing the war-fighter
  • Presenting a new axis on the information battlefront
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    11:50

    Maximising Media Support to Armed Forces Activities Within the UK

  • How changing perceptions of social media are enhancing media operations at home
  • Maintain a wide reach over a valid audience with reduced costs
  • Advising Regimental media channels to optimize local outreach for recruitment and information purposes
  • Cassandra St Louis

    Cassandra St Louis, Head of Digital , British Army

    Helen Craven

    Helen Craven, Head of Digital, Royal Navy

    Squadron Leader Kevin Place

    Squadron Leader Kevin Place, Head of Digital Communications, Royal Air Force

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    12:30

    The Power of Social Media During Military Exercises: A Case Study of Media in Exercise Cold Response 2016

     

  • Raising the profile of the armed forces in the modern age
  • How social media were conducted during Exercise Cold Response, supporting the narrative of allied activities on Norwegian 
  • George Austad

    George Austad, Head of Social Media, Norwegian Armed Forces Media Centre

    Harald Nygaard Kvam

    Harald Nygaard Kvam, Digital Editor, Norwegian Armed Forces Media Centre

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    13:10

    Networking Lunch in the Exhibition Area

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    14:10

    Social Media in Allied Command Operations: Presenting NATO in Action

    Colonel Eric Bloom

    Colonel Eric Bloom, Chief of SHAPE Public Affairs Office, SHAPE NATO

  • The unique use of social media in recently held NATO exercises
  • The importance of digital content to SHAPE
  • As the primary command for war fighting: how will social media be used in future conflicts?
     
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    14:50

    Using Social Media to reach diverse audiences: U.S. Africa Command's

    Nathan Herring

    Nathan Herring, Social Media Manager and Staff Writer, US AFRICOM

  • Reaching audiences in areas where social media is still an emerging

    technology

  • Getting the right message to the right audience

  • Leveraging your (and others) social media networks to reach diverse

    audiences

  • Exercise Flintlock 2016: A case study

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    15:30

    Afternoon Tea and Networking in the Exhibition Area

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    16:00

    Panel Discussion: Using Social Media in Conjunction With Other Information Warfare Systems To Deliver Desired Effects

  • Coordination efforts with PsyOps - Manipulation the mind-set of the enemy virtually
  • Social media as an open source intelligence asset - finding the information hiding in plain sight
  • A possible gateway for Computer Networks Operations? Opening the web to Cyberwarfare
  • Ben Heap

    Ben Heap, Senior Expert, NATO STRATCOM Centre of Excellence

    Brad Kimberly

    Brad Kimberly, Director of DoD Social Media, Defense Media Activity, US Department of Defence

    Andrew Morton

    Andrew Morton, Director of Social Engagement, SHRM

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    16:45

    Chairman’s Closing Remarks and Close of Day One

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    8:30

    Morning Registration and Coffee

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    9:00

    Chairman's Opening Remarks

    Andrew Morton

    Andrew Morton, Director of Social Engagement, SHRM

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    9:10

    How the Irish Defence Forces is Successfully Utilising Social Media in Recruitment

    Commandant Pat O'Connor

    Commandant Pat O'Connor, Press Officer, Irish Defence Forces

  • Creating new and innovative recruitment ways of using digital media since 2008
  • Recent success in recruiting females by using new platforms such as Snapchat and Instagram
  • Predicting how future recruitment drives will be shaped by digital content and the need to become ever more relatable to the millennial generation
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    9:50

    Recent Social Media Projects and Experiments Within the Canadian Forces for Better Engagement in Society

    Alex Stanford

    Alex Stanford, Director of E-Communications , DND - Public Affairs - Director General of Marketing and Web

  • Recent success in enhancing Canadian Forces presence on social media: experimenting with Facebook Live
  • The Canadian experience in tackling major issues within the DoND: Raising Awareness of Mental Health
  • Creating the right content for recruitment: how to engage with more women in the Canadian Forces
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    10:30

    Morning Coffee and Networking in the Exhibition Area

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    11:00

    Social Media in Saab: How They Have Managed to Successfully Establish a Loyal Target Audience

    Sofia Thulin

    Sofia Thulin, Communication Manager Social Media and Editorial, Corporate Communication, SAAB AB

  • Effective engagement through targeted online campaigns
  • Staying ahead by producing new imaginative content
  • Creating a strong impact that stays in people's minds
  • #smartfighter: how Saab was able to trend online with introduction of the new Gripen E
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    11:40

    Creating the Right Mind Set for NATO Public Affairs Soldiers Working in Social Media

    Ben Heap

    Ben Heap, Senior Expert, NATO STRATCOM Centre of Excellence

  • Training public affairs soldiers to better utilize their skill sets and ensure their messages are presented clearly to their audiences both on the web and through other channels
  • Research in social media application by NATO forces
  • The increased use of social media as a battleground between enemies
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    12:20

    Networking Lunch in the Exhibition Area

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    13:20

    Optimising Social Media Use in the Czech Ministry of Defence

    Viktor Meca

    Viktor Meca, Social Media Manager, Communication Department, Ministry of Defence of the Czech Republic

  • Lessons learned and new strategies implemented
  • Unique ways in which the Czech Armed Forces is using social media to communicate with its audiences
  • Enhancing social media training for use during operations abroad
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    14:00

    Panel Discussion: Overcoming the Challenge of Generating Skilled Personnel Ready To Engage in Media Operations

  • What skill requirements in new recruits are needed
  • What is the best way to attract social media experts to the military to better enhance the pool of skill operators?
  • Maintain those levels of skills in the reserve forces ready for deployment in low-intensity operations
  • Andrew Morton

    Andrew Morton, Director of Social Engagement, SHRM

    Ben Heap

    Ben Heap, Senior Expert, NATO STRATCOM Centre of Excellence

    Major Laurence Roche

    Major Laurence Roche, Press Officer, British Army, Defence Academy of the United Kingdom

    Lieutenant Colonel Mario Palazzi

    Lieutenant Colonel Mario Palazzi, Section Chief Internet Public Information Office, Italian Defence

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    14:40

    Afternoon Tea and Networking in the Exhibition Area

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    15:10

    'Twitter Troops' - Social Media on Operations

    Major Laurence Roche

    Major Laurence Roche, Press Officer, British Army, Defence Academy of the United Kingdom

  • From engagement to tactical tool
  • The evolution of the British Army's approach
  •  
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    15:50

    Strategic Communication for the Italian Armed Forces

    Lieutenant Colonel Mario Palazzi

    Lieutenant Colonel Mario Palazzi, Section Chief Internet Public Information Office, Italian Defence

  • The role of new media in communication
  • Designing content for the Millennial Generation audience
  • Focusing media usage within Armed Forces
  • Successful engagement through social media
     
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    16:30

    Chairman’s Closing Remarks and Close of Day Two


    Director of E-Communications
    DND - Public Affairs - Director General of Marketing and Web
    Head of Cyber
    Thales UK
    Director of Social Engagement
    SHRM
    Senior Expert
    NATO STRATCOM Centre of Excellence
    Director of DoD Social Media, Defense Media Activity
    US Department of Defence
    Head of Digital
    British Army
    Chief of SHAPE Public Affairs Office
    SHAPE NATO
    Press Officer
    Irish Defence Forces
    Head of Social Media
    Norwegian Armed Forces Media Centre
    Digital Editor
    Norwegian Armed Forces Media Centre
    Head of Digital
    Royal Navy
    Director
    Accordance Associates
    Section Chief Internet Public Information Office
    Italian Defence
    Press Officer, British Army
    Defence Academy of the United Kingdom
    Social Media Manager and Staff Writer
    US AFRICOM
    Director
    Accordance Associates
    Government and Politics Outreach Manager
    Facebook
    Communication Manager Social Media and Editorial, Corporate Communication
    SAAB AB
    Head of Digital Communications
    Royal Air Force
    Director
    Accordance Associates
    Social Media Manager, Communication Department
    Ministry of Defence of the Czech Republic

    Sponsors and Exhibitors

    Official Media Partner

    Official Publication

    Supporters

    Preliminary List of Attendees 2016

    Download

    Interview with the Norwegian Armed Forces Media Centre

    Download

    Interview with Lt. Col (Ret'd) Andrew Morton, SHRM

    Download

    Interview with Saab

    Download

    Sponsors and Exhibitors


    Thales

    Sponsors and Exhibitors
    http://www.thalesgroup.com/en/tcc-uk

    Thales is a global technology leader with more than 77,000 employees on five continents. The Group is investing in digital and “deep tech” innovations – Big Data, artificial intelligence, connectivity, cybersecurity and quantum technology – to build a future we can all trust.

    In the markets of defence and security, aerospace and space, digital identity and security, and transport, Thales provides solutions, services and products to help its customers – companies, organizations and governments – to carry out their critical missions.

    Military satellite communications play a crucial role on the theatre of operations and must take into account the needs of tactical users. Thales’s NEXIUM Sat, powered by System 21, offers end-to-end military communication ground segment solutions, including anti-interference and anti-jamming capabilities in order to maintain connectivity with throughput adaptation under extreme threats.


    Media Partners


    Defense Express

    Official Media Partner
    http://www.defense-ua.com

    Limited Liability Company “DEFENSE EXPRESS MEDIA AND CONSULTING” highlights events in security, defense and military cooperation areas. Regular information products of the company: - Daily News Wire and Analysis on http://www.defense-ua.com; - Weekly newsletter “Ukrainian Defense Survey”; - “DEFENSE EXPRESS” Magazine; - “Ukrainian Defense Review” Magazine (in English); - Book series “Weapons of Ukraine”. Company also provides advice and assistance based on deep analytical skills and knowledge of the conditions and characteristics of Ukrainian military market to companies, government bodies and intermediaries in the implementation of their strategy, relating to finding new partners and interests promoting.


    Social Media Examiner

    Official Media Partner
    http://www.socialmediaexaminer.com

    The world’s largest online social media magazine, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate more brand awareness and increase sales. Social Media Examiner hosts the popular Social Media Marketing Podcast and the industry's leading physical conference, Social Media Marketing World - http://www.socialmediaexaminer.com


    SUAS Global

    Official Media Partner
    http://www.suas-global.com/

    SUAS-Global represents UAV Operators, Manufacturers and Service providers all over the World providing them with an online community, the latest information and updates, valuable resources and benefits as well as 24/7 support. SUAS-Global works directly with regulators and legislators and we have partnered with leading specialist organisations to ensure that we have access to the very latest information and guidance needed by our members. Our team have years of experience as operators, airworthiness experts and successful business owners so we are well placed to assist our members.

    Media Partners


    Int. J. of Internet Marketing and Advertising

    Official Publication
    http://www.inderscience.com/ijima

    IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.


    International Journal of Intelligent Defence Support Systems

    Official Publication
    http://www.inderscience.com/ijidss

    IJIDSS proposes and fosters discussion on the development of novel computational intelligence techniques and their application to support systems used by defence personnel. The scope of application covers strategic, tactical and operational decision-making across the entire defence sector, covering areas such as intelligence gathering and analysis, capability assessment, tactics modelling and evaluation and logistics management as well as military systems integration and both semi-autonomous and autonomous systems.


    Int. J. of Technology Management

    Official Publication
    http://www.inderscience.com/ijtm

    IJTM aims to provide a refereed and authoritative source of information in the field of managing with technology, and the management of engineering, science and technology. It seeks to establish channels of communication between government departments, technology executives in industry, commerce and related business, and academic experts in the field.


    Int. J. of Web Based Communities

    Official Publication
    http://www.inderscience.com/ijwbc

    IJWBC offers research outcomes and state-of-the-art recommendations to practitioners - communication managers, public information service officers, webmasters and those responsible for online communities and social media policies. It publishes integrated scientific results so that further research may be targeted quicker and easier. Web-based communities and social media may be categorised as corporate, scientific, social and educational. Based on technological/societal trends, they are in permanent evolution and need constant critical reflection. Sociology, education, communication and philosophy issues are their main disciplines.

    Media Partners


    Homeland Security Technology

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    Air International

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    http://www.airinternational.com

    Over the years, AIR International has established an unrivalled reputation for authoritative reporting and coverage across the full spectrum of aviation subjects. With more pages than ever, all still dedicated to commercial and military aviation, we have more correspondents and top aviation writers from around the world, offering even more exciting news, features and stunning photography.


    Social Media Portal

    Supporters
    http://www.socialmediaportal.com

    The Social Media Portal (SMP) is a global news and information directory. Showcasing social media and related technology its free resources benefits academics, analysts, advertisers, businesses, marketers, PRs, researchers etc. Add your apps, blogs, press releases, campaigns, research, events and more for free. Keep up-to-date @smponline.


    TopSEOs

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    The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.


    Combat Aircraft magazine

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    With in-depth editorial coverage alongside the finest imagery from the world’s foremost aviation photographers, Combat Aircraft is America’s best-selling military aviation magazine. With thought-provoking opinion pieces, detailed information and rare archive imagery, Combat Aircraft is your one-stop-source of military aviation news and features from across the globe. Visit www.combataircraft.net for more information.


    Epicos

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    Epicos is a global, multifaceted portal providing Aerospace and Defense industries around the world with business intelligence and active support to access opportunities on international procurements, industrial cooperation and offsets. Epicos has carried out extensive industry analysis and mapping of capabilities of A&D Industries and offers this knowledge to its members helping them to identify business opportunities and to build strategic alliances. Additionally, Epicos supports the global A&D industry through a wide range of on-line services and products including but not limited to: a large online procurement database, an updated Business Directory, an e-library with extensive information regarding procurement and offsets processes systems and an up to the minute news database.


    Military Systems and Technology

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    http://www.militarysystems-tech.com

    Military Systems & Technology is a comprehensive web portal, design agency and publication designed for the International Defence & Aerospace Industry. It is a source of daily information for Manufacturers, OEM’S, System Integrators and Contractors. We even have Government & Military Readers. The portal encompasses all aspects of Military equipment, technology, design and services. www.militarysystems-tech.com info@militarysystems-tech.com +44 (0)1392 881545


    Inderscience Publishers

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    Inderscience is a dynamic, leading, independent journal publisher. The company disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas. Inderscience offers over 35 years' experience in publishing and has succeeded in building a substantial collection approaching 400 high-quality peer-reviewed international research journals in both online and print formats. We offer a variety of ways to keep up-to-date with the latest published leading-edge research while our online collection represents a fully-searchable digital archive of around 60,000 articles.


    Chief IT

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    http://chiefit.me

    Chief IT is an online magazine and is your one-stop shop for all things Information Technology within the security industry. Be kept up-to-date with all the latest industry news and products. It is proudly produced by the publishers of the Australian Security Magazine and the Asia Pacific Security Magazine.


    Defence Suppliers

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    http://www.defence-suppliers.com

    Defence-Suppliers provides a unique platform to present your latest equipment and systems to the world's defence and security industry. We are a key information resource for MODs, DODs, decision makers, governments, prime contractors, service chiefs, defence ministers, police forces and system integrators. Delivering a comprehensive breakdown of products and services from leading industry contractors, with up-to-date news and press releases when developments occur. With links to all the major industry events, the portal provides an opportunity for visitors to develop international relationships and generate new business opportunities.


    Defense Conferences

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    https://marketanalysis.com

    Market Research Media Ltd, a leading market research firm, provides comprehensive market research reports and forecasts to assist governmental and corporate decision makers understand the dynamics of world’s technology markets. Fortune 500 companies, US Congress and EU government bodies rely on our strategic insights.


    ProSecurityZone

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    http://www.prosecurityzone.com

    ProSecurityZone brings the latest security news to professionals throughout the world every day, offering them industry insight, new developments and inspiring ideas. Each day, news is added to our growing archive, creating a rich and valuable information resource for anybody involved or interested in the security industry. With free access, free publication of news and free newsletter distribution, both users and suppliers have the world of security at their fingertips.


    Aviation News

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    http://www.aviation-news.co.uk/

    As Britain’s longest established monthly aviation journal, Aviation News is renowned for providing the best coverage of every branch of aviation. Now incorporating Classic Aircraft, each issue features the latest news and in-depth features, plus firsthand accounts from pilots putting you in the cockpit. Covering both modern military and civil aircraft, as well as classic types from yesteryear, it features subjects from World War Two, through the Cold War years to present day. Aviation News brings you the past, present and future of flight.


    Copybook - Military

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    http://www.copybook.com/military

    Copybook’s global military network is designed to facilitate business between defence contractors, governments and defence procurement companies worldwide. We cover the latest military news, developments, events, exhibitions and we help promote military products through working with specific military experts. If you supply to the military, you can simply add your company for free today. You can then network with other military suppliers, arrange meetings and network at leading military events worldwide. SIGN UP FOR FREE today! Copybook – Your Global Business Network


    Defense-update.com

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    http://www.defense-update.com

    Defense Update highlights worldwide defense programs, including; land warfare covering armor and infantry and support elements,aerospace, naval, C4ISR, EW, Cyber Warfare, intelligence and net-centric warfare, unmanned systems and robotics, and homeland defense. Written by experienced defense journalists from different nations, with contribution by analysts specializing in different fields, Defense Update provides comprehensive coverage of specific defense related topics, including Armored Fighting Vehicles (AFV), Future Combat Systems, Aerospace – and unmanned systems as well as robotics and Precision Strike weapons. It also covers in-depth analysis of developing trends in Command, Control, Communications and Computing, Intelligence, Surveillance and Reconnaissance (C4ISR).


    Defence and Security Alert

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    http://www.dsalert.org

    Defence and Security Alert (DSA) is the first and only ISO 9001:2015 certified, world-class monthly Indian magazine in defence and security journalism. Covering a strictly research based spectrum of dynamic scenarios in India and challenging horizons beyond national borders, DSA is the only Indian defence magazine available on the intranets of Indian Air Force (IAF) and Border Security Force (BSF). DSA is an ideal platform in this domain to showcase your products, services and cutting-edge technologies. DSA is very extensively circulated among key policy and decision makers in the federal and 28 state governments and corporate world in India and worldwide through print and online editions.


    Homeland Security Corporation (HSRC)

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    http://www.hsrc.biz

    HSRC provides premium off-the-shelf market reports on present and emerging technologies and industry expertise, enabling global clients to gain time-critical insight into business opportunities. All reports include in-depth information and analysis of emerging markets, technologies, and industries broken down by geography, market, vertical, technology, product, and revenue stream. Our reports support Homeland Security & Public Safety communities worldwide in their strategic decision-making process, providing up-to-date market knowledge, analysis, and insights. HSRC offers customized research services geared towards providing our clients with clear, actionable recommendations designed to empower decision-making and to help exploit emerging opportunities in the market. The customized research services provide a deep analysis of specific markets and eco-systems, target geographies, strategic segments and verticals, competitor analysis and technological benchmarks. The custom research services are provided as an ad hoc assignment or as an ongoing service.


    Soldier Modernisation

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    http://www.soldiermod.com

    Soldier Modernisation (SoldierMod.Com) is an authoritative policy and technology publication for the international defense community, serving the integrated equipment needs of the dismounted soldier and marine in operations today and the fielding of Soldier Modernisation Programmes over the next few years. SoldierMod.Com is designed to provide insights into how decision makers plan to transform operations in the areas of survivability, sustainability, C4I, lethality and mobility; managing the balance between the promise of 'leap-ahead technology balance and mature cost effective solutions. SoldierMod is distributed in many formats which will include an 50 page journal 10,000 copies BPA Audited, twice annually , in January and June Our Website www.soldiermod.com , Has a 24 hour news service , anytime ( currently at over 20,000 individual visits per month ) . We also have an online technical forum where anyone in the industry can ask us strategic or technological questions , our partners and experts will respond directly back.


    Visibility Magazine

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    http://www.visibilitymagazineintl.com

    Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.


    ArmedForces.co.uk

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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    Contact SAE Media Group

    UK Office
    Opening Hours: 9.00 - 17.30 (local time)
    SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
    Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
    Website: http://www.smgconferences.com Email: events@saemediagroup.com
    Registered in England - SMi Group Ltd trading as SAE Media Group




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