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Sustainable Social Media
27 February 2013
Sustainable Social Media

Often we ask ourselves “what happens if something goes wrong on our social media sites"?
 

What we really should ask is what happens if something goes right? Activity, advocacy, strategic growth- how does an organization develop a social media strategy/ team that can sustain these measures of effectiveness? This workshop will provide you with the tools and techniques necessary to succeed in social media and succeed for the long haul!
 

Workshop agenda

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13:30

Registration & Coffee

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14:00

Developing and Enduring Plan

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14:30

Creating Buy-In Across Your Corporation

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15:00

Tools That Make It Simple To Understand

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15:30

Afternoon Tea

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16:00

Modifying your PR team's understanding of "content"

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17:00

Question & Answer Session

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17:30

Closing Remarks

Movenpick Hotel Amsterdam City Centre

Piet Heinkade 11
Amsterdam 1019 BR
Netherlands

Movenpick Hotel Amsterdam City Centre

Rewarding its guests with a spectacular view over the city and river IJ from the 408 rooms, the Mövenpick Hotel Amsterdam City Centre offers a unique location. It lies within walking distance of the historical city centre of Amsterdam, Central Station and cultural hotspots. The hotel is easily reached from the highway and only 20 minutes from Schiphol Airport. With its 12 flexible and state-of-the-art meeting rooms with natural daylight and free internet, the hotel offers a perfect balance between business and leisure.

HOTEL BOOKING FORM

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WHAT IS CPD?

CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

CPD AND PROFESSIONAL INSTITUTES

There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

GLOBAL CPD

Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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Contact SAE Media Group

UK Office
Opening Hours: 9.00 - 17.30 (local time)
SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
Website: http://www.smgconferences.com Email: events@saemediagroup.com
Registered in England - SMi Group Ltd trading as SAE Media Group




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